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June 2014 Magazine for Ports, Shipping and Logistics Good Business Prospects The Chinese Logistics Market: Potential and Trends German-Chinese Trade Relations 10 | Trade Fair Special 16

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Page 1: Good Business Prospects

June 2014Magazine for Ports, Shipping and Logistics

Good Business ProspectsThe Chinese Logistics Market: Potential and Trends

German-Chinese Trade Relations 10 | Trade Fair Special 16

Page 2: Good Business Prospects

W i l h e l m s h a v e n · B r e m e r h a v e n · h a m B u r g

The German conTainer PorTsThree Terminals · One neTWOrk · all advanTages

EUROGATE is Europe’s leading shipping line-independent container terminal operator network with 11 locations. With Bremerhaven, Hamburg and Wilhelmshaven we are the number one on Germany’s North Sea coast. The same applies to our affiliated company Contship Italia on Italy’s Mediterranean coast. The network also includes locations in Tangier/Morocco, Lisbon/Portugal and Ust-Luga/Russia. Our range of services is complemented by an intermodal transport network across the whole of Europe.

For more information visit www.eurogate.eu.

movinG The Global economy

Page 3: Good Business Prospects

Am ur.

Yello

w

Yangtze

Xi Jiang

Mek

ong

Brahmaputra

Urumqi

Lhasa

Xining

Lanzhou

Chengdu

Kunming

Haikou

Nanning

Hongkong

Fuzhou

Guiyang

Xian

Nanchang

Changsha

Hefei

Nanjin

Jinan

Changchun

Zhengzhou

Taiyuan

Shijiazhuang

Hohhot

Yinchuan

HangzhouChongqing

Guangzhou

ShanghaiWuhan

Tianjin

Peking

Shenyang

Harbin

INDIEN

KASACHSTAN

KIRGISISTAN

MONGOLEI

RUSSLAND

NORDKOREA

SÜDKOREA

TAIWAN

NEPAL

BHUTAN

BANGLADESCH

MYANMAR

THAILAND

LAOS

VIETNAM

Logistics and transport are the veins and arteries of a functioning world economy, and the international seaports with their hinterland connections its aorta. Now more than ever, regional development and interna-tional economic cooperation, value creation and prosperity require economical, innovative and green logistics and transport for the international exchange of goods, as well as national and regional mobility.

It is therefore only logical that the 17th to 19th of June this year will once again see a large cohort of German companies visiting “transport logistic China”, the specialist international trade fair for logistics, mobility, IT and transport, in Shanghai.

China is famous for being the most highly-populated country in the world. Its economic growth is strong and dynamic. China is one of the key procurement and distribution markets, particularly for German companies. Germany is China’s largest trading partner in Europe. China and Germany cooperate closely in logistics-oriented research work. China is the world champion in exports, and Germany is the world champion in logistics, at least according to the latest logistics performance index published by the World Bank.

So it’s no wonder that the transport and logistics world chooses to meet in the international port city of Shanghai, China’s important economic, financial and shipping metropolis. The specialist trade fair provides an important market for logistical and transport-related products, services and research-related innovation.

I hope you enjoy reading this edition! Yours, Hans-Dietrich Haasis

Main Topic10

Exhibition16

Sustainability24

Portrait22

Logistics Story18

“China is one of the key procurement and distribution markets for German companies.”Univ.-Prof. Hans-Dietrich Haasis, Chair of the Board of Directors at the Institute of Shipping Economics and Logistics (ISL), Bremen

Impression4

News 6

People 26

Appointments 28

Imprint 30

Preview 30

Download the LOGISTICS PILOT kiosk appand read our magazine

offline on your smartphone or tablet.E D I T I O N A P R I L 2014

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LOGISTICS PILOT June 2014 3

P R E F A C E & C O N T E N T

Page 4: Good Business Prospects

Am ur.

Yello

w

Yangtze

Xi Jiang

Mek

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Brahmaputra

Urumqi

Lhasa

Xining

Lanzhou

Chengdu

Kunming

Haikou

Nanning

Hong Kong

Fuzhou

Guiyang

Xian

Nanchang

Changsha

Hefei

Nanjin

Jinan

Changchun

Zhengzhou

Taiyuan

Shijiazhuang

Hohhot

Yinchuan

HangzhouChongqing

Guangzhou

ShanghaiWuhan

Tianjin

Beijing

Shenyang

Harbin

INDIA

KAZAKHSTAN

KYRGYZSTAN

MONGOLIA

RUSSIA

NORTH KOREA

SOUTH KOREA

TAIWAN

NEPAL

BHUTAN

BANGLADESH

MYANMAR

THAILAND

LAOS

VIETNAM

China – the “Middle Kingdom”

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China is the land of superlatives: with 1.35 billion inhabitants, it is the most highly-populated country in the world. The road network, measuring 3.5 million kilometres in 2011, is the third largest in the world. The rail network, with its 86,000 kilometres of tracks, is also one of the largest in the world.

China at a glance Area: 9,596,961.0 km2

Inhabitants in 2012: 1,354.0 million

Raw materials Agriculture: World leader in agricultural produc-tion: rice, wheat, potatoes, maize, peanuts, tea, millet, barley, apples, cotton, oilseeds, pork, fish Minerals: coal, iron ore, crude oil, natural gas, mercury, tin, tungsten, antimony, manganese, molybdenum, vanadium, magnetite, aluminium, lead, zinc, rare earth elements, uranium

Infrastructure Road network (fixed) 2011: 3,453,890 km Rail network (wide and standard tracks) 2013: 86,000 km

Comparison figures for Germany Area: 357,167.94 km2

Inhabitants in 2012: 80.5 million

Raw materials Agriculture: Rapeseed, potatoes, wheat, sugar beet, wood, wine, apples, chicken, pork, beef Minerals: Coal, natural gas, crude oil, peat, iron ore, graphite, quereit, gneiss, sulphur, kaolin

Infrastructure Road network 2012: 230,702 km Rail network 2012: 37,877 km SOURCE: GERMANY TRADE & INVEST 2013, FEDERAL STATISTICAL OFFICE (2012)

The area of China is

27 times that of Germany.

4 LOGISTICS PILOT June 2014

I M P R E S S I O N

Page 5: Good Business Prospects

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Yangtze

Xi Jiang

Mek

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Brahmaputra

Urumqi

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Lanzhou

Chengdu

Kunming

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Nanning

Hong Kong

Fuzhou

Guiyang

Xian

Nanchang

Changsha

Hefei

Nanjin

Jinan

Changchun

Zhengzhou

Taiyuan

Shijiazhuang

Hohhot

Yinchuan

HangzhouChongqing

Guangzhou

ShanghaiWuhan

Tianjin

Beijing

Shenyang

Harbin

INDIA

KAZAKHSTAN

KYRGYZSTAN

MONGOLIA

RUSSIA

NORTH KOREA

SOUTH KOREA

TAIWAN

NEPAL

BHUTAN

BANGLADESH

MYANMAR

THAILAND

LAOS

VIETNAM

Am ur.

Yello

w

Yangtze

Xi Jiang

Mek

ong

Brahmaputra

Urumqi

Lhasa

Xining

Lanzhou

Chengdu

Kunming

Haikou

Nanning

Hongkong

Fuzhou

Guiyang

Xian

Nanchang

Changsha

Hefei

Nanjin

Jinan

Changchun

Zhengzhou

Taiyuan

Shijiazhuang

Hohhot

Yinchuan

HangzhouChongqing

Guangzhou

ShanghaiWuhan

Tianjin

Peking

Shenyang

Harbin

INDIEN

KASACHSTAN

KIRGISISTAN

MONGOLEI

RUSSLAND

NORDKOREA

SÜDKOREA

TAIWAN

NEPAL

BHUTAN

BANGLADESCH

MYANMAR

THAILAND

LAOS

VIETNAM

PHPH

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Legend for the map

500 km

30 mi

Capital

Province capital

Main road

Rail network

Seaport

Container terminal

Logistics centre

LOGISTICS PILOT June 2014 5

I M P R E S S I O N

Am ur.

Yello

w

Yangtze

Xi Jiang

Mek

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Brahmaputra

Urumqi

Lhasa

Xining

Lanzhou

Chengdu

Kunming

Haikou

Nanning

Hongkong

Fuzhou

Guiyang

Xian

Nanchang

Changsha

Hefei

Nanjin

Jinan

Changchun

Zhengzhou

Taiyuan

Shijiazhuang

Hohhot

Yinchuan

HangzhouChongqing

Guangzhou

ShanghaiWuhan

Tianjin

Peking

Shenyang

Harbin

INDIEN

KASACHSTAN

KIRGISISTAN

MONGOLEI

RUSSLAND

NORDKOREA

SÜDKOREA

TAIWAN

NEPAL

BHUTAN

BANGLADESCH

MYANMAR

THAILAND

LAOS

VIETNAM

Page 6: Good Business Prospects

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S U M M A R Y N E W S LOWER SAXONY. Between 2009 and 2012, the number of people employed at Lower Saxony’s seaports increased by 5.2 per cent. This is according to an expert report commis-sioned by port company Niedersachsen Ports. Jade University of Applied Sciences in Wilhelmshaven continued on from an investigation that had been carried out in 2010: 41,076 people were employed in a job directly related to port activity in 2009, whilst by 2012 this number had increased to 43,212. Emden and Cuxhaven are showing the greatest growth in this area.

BERLIN. The responsible transport committee of the European Parliament has temporarily stopped consulta-tion on the port directive “Port Package III”. Reporter Knut Fleckenstein, MEP, and his colleagues came to the conclusion that there was not enough time left until the European Parliament elections at the end of May to reach a consensus.

BREMEN. Bremen-based Willenbrock Fördertechnik Holding has had a successful business year. With over 225 vehicles, the supplier of new and used forklift trucks gained the largest single order in its over 50-year history in 2013. The number of employees increased slightly to 570, with 50 being trainees.

Final expert report: Cuxhaven–Brunsbüttel ferry connection

Flood prevention contributions in Bremerhaven remain stable

BREMEN. Logistics service provider BLG is focusing on vehicle parts logistics and vehicle handling with China within its contract logistics division. The container volume for China is to increase to almost 20,000 boxes this year. The main clients are German automotive manufacturers such as BMW and Mercedes, as well as well-known automotive suppliers. Mercedes is the biggest customer in Bremen. Particularly important is the expansion of the Mercedes factory in Beijing,

which began assembling the new C-Class in 2014, alongside the E-Class, S-Class and GLK-Class. BLG works in vehicle parts logistics at many sites across Germany, including Bremen and Bremerhaven. Each year, a total of around 40,000 FEU containers are filled with vehicle parts in Bremen, and delivered just in time to factories in Asia, America and Africa. BLG China Holding was also founded in the Chaoyang district of Beijing in 2013.

HANOVER. An expert report commissioned by the Lower Saxony ministry for economics has come to the conclusion that a ferry connection between Cuxhaven and Bruns-büttel would be economically viable. The Ministry for Economics, Labour and Transport is promoting this ferry connection not only as profitable but as able to “take as much goods transport as possible away from the road”, therefore “relieving the traffic situation in northern Germany consider-ably”. Back in summer 2013, a preliminary study established the need for a ferry connection between Cuxhaven and Brunsbüttel, and determined the possible volume of traffic.

Vehicle parts logistics for China grows in Bremen

NiersachsenLower Saxony

Schleswig-Holstein

Brunsbüttel

Cuxhaven

Elbe

BREMEN. In 2013, land owners in Bremerhaven raised 1.4 million euros for maintenance of the dykes. Although extensive maintenance work was carried out and the removal of storm flooding damage following cyclone “Xaver” led to additional costs of over 70,000 euros, the budget for the dyke maintenance was not exceeded last year. Port company bremenports is taking care of the maintenance of the land protection dykes in Bremerhaven on behalf of the senate. The money collected by the administrative authority is expected to remain stable over the coming years.

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Page 7: Good Business Prospects

Work starts on “Norwegian Escape”

16,000 tonnes of round timber via ElbehafenBRUNSBÜTTEL. Brunsbüttel Ports has already handled around 16,000 tonnes of round timber at Elbehafen over the past few months – and there’s more to come. The client is Schleswig-Holstein-based company Heinrich Tepker. With its rail connection, Elbehafen offers good conditions for the handling of wood: the 600 metre-long trains with 25 waggons each hold 1,500 cubic metres of wood, which corresponds to a total weight of 2,000 tonnes. One to two trains full of round timber leave the Brunsbüttel port each week.

100 years of social partnershipBREMEN. Unternehmensverband Bremische Häfen (UBH) and Gesamthafenbetriebsverein (GHBV) invited around 200 guests to enjoy their 100-year anniversary with a celebration at the town hall. UBH President Hans-Joachim Schnitger (left) painted a positive picture. In his welcome speech, Bremen’s mayor Jens Böhrnsen (right) thanked the two associations for all that they have done as the key support to Bremen’s port and logistics economy. The keynote speaker was Notker Wolf, Abbot Primate of the Order of St Benedict. A family festival for employees and their families will take place in July.

WILHELMSHAVEN. Container terminal operator Eurogate and trade union ver.di have concluded a job-securing agreement for JadeWeserPort. With this solution, employees will be giving up just under 15 per cent of their basic salaries. In return, Eurogate will guarantee the workers employment for a year. The parties involved are agreed that JadeWeserPort has good chances of improving its position on the market this year.

Securing jobs in Wilhelmshaven

Brake’s seaport optimises handling of agricultural goods

BRAKE. A silo system for grain and feed with 38 silo cells and a storage capacity of 47,000 tonnes was recently put into operation at the port of Brake. This means that the total storage capacity of the J. Müller Agri Terminal is now 510,000 tonnes. The construction of the new 90 metre-tall Silo 6 costing around 22.5 million euros is the largest single investment in the history of port handling company J. Müller. The commissioning of the silos has allowed unloading and storage processes to be optimised considerably. In doing this, Brake’s seaport is expanding on its leading role as a hub for agri-cultural logistics in Europe.

PAPENBURG. The first lot of flame cutting for the cruise liner with 163,000 GT and space for 4,200 passengers heralded the start of creation of two new builds at Meyer Werft in Papenburg . Kevin Sheehan, CEO of Norwegian Cruise Line (left) and Bernard Meyer, Managing Director of Meyer Werft, pressed the start button on the computer-controlled flame cutting machine, and set the processing of the first steel plate for the new cruise liner in motion. The names of the future sister ships are “Norwegian Escape” and “Norwegian Bliss”.

N E W S

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S U M M A R Y N E W S BRUNSBÜTTEL. The German government's Budget Commit-tee has released 485 million euros for the construction of the fifth lock chamber for the Kiel Canal in Brunsbüttel at a special meeting. The main construction contract, with a volume of 410 million euros, went to a consortium made up of the companies Wayss & Freytag Ingenieurbau, BAM Civiel and Ways & Freytag Spezialtiefbau. Transport approval is expected for the second half of 2020.

BREMERHAVEN. At the “Wesertag (Weser Day) 2014” in Bremerhaven, the chair of the association, Bremen’s former mayor Klaus Wedemeier, highlighted the considerable disadvantages caused by the delays in the adaptations to the Weser that have been in planning since the year 2000. Rapid deepening of the shipping channels of the Außenweser and the Unterweser remains extremely important for the competitiveness of the maritime economy in the Weser region.

BREMERHAVEN. Car carrier “Yu Heng Xian Feng”, owned by Chinese shipping company NYKCOS, a joint venture between Cosco and NYK, has come to Bremerhaven for the first time. This is where it took on around 1,200 vehicles made by German manufacturers Mercedes, BMW, Audi and VW. They are destined for the north and south American market.

BREMERHAVEN/WILHELMSHAVEN. The first two rotor “stars” have been installed at the North Sea wind farm “Global Tech I”. The jack-up vessel “Vidar” is being used for this, from JadeWeserPort in Wilhelmshaven. The rotor stars have a diameter of 116 metres. This corresponds to an area of around one and a half football fields. The crane ship “Bold Tern” is also involved in the installation of the wind turbines. Alongside the “Bold Tern”, the sister ship “Brave Tern” is also in use for the tower and nacelle installa-tion at the North Sea wind farm. The “Bold Tern” is 132 metres long and 39 metres wide and has a loading capacity of 6,600 tonnes. Both installation vessels have large deck areas and can each transport four towers and nacelles to the wind farm at once. Handling of the components is taking place at the offshore terminal of ABC-Halbinsel run by logistics service provider BLG in Bremerhaven.

A ship unloader to the fjordBREMEN. A 170-tonne ship unloader, together with jib measuring 20 metres in length, has been loaded safely onto heavy goods transporter “Lone” in one piece in just five hours of careful precision work. The company Neuro began assembling the device at Neustädter Hafen in Bremen for transport back at the start of the year, as there is not enough space for the use of mobile cranes at the target destination in central Norway.

Rotor stars installed at wind farm “Global Tech I”

Keel laying for new stern on MS “Ostfriesland”EMDEN. The keel was recently laid for the new stern of ferry MS “Ostfriesland”, owned by Aktien-Gesellschaft Ems, at the shipyard of BVT Brenn- und Verformtechnik in Bremen. The assembly work for the new ship’s stern will last until September, and then it will be docked in Bremerhaven. Following disassembly of the old stern, the new stern will be welded onto the existing ferry. One special feature is the new machine concept, based on Wärtsilä’s duel fuel drive. It is expected that the works will be concluded in mid-November 2014. After that, MS “Ostfriesland” will be the first LNG ferry in use in and around Borkum under the German flag.

8 LOGISTICS PILOT June 2014

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Page 9: Good Business Prospects

Lighthouse on the move

Installation vessel “Aeolus” being completed at Lloyd Werft

BREMERHAVEN. The final assembly of the 14,800 GT installation vessel “Aeolus” for Dutch shipping company Van Oord is being carried out at Bremerhaven-based Lloyd Werft, and will take up until July. Lloyd Werft employees had been helping with the completion of construction work on the “Aeolus” on behalf of Van Oord at the Sietas shipyard in Hamburg since the start of January. The new build was brought to Bremerhaven to be equipped – particularly for the installation of the four jack-up legs. The complicated hydraulic technology represents a particular challenge.

BRUNSBÜTTEL. As part of the planned construction of a new lock in the Kiel Canal, it has become necessary to redesign the breakwater piers and lighthouses in Brunsbüttel. The new pier light for the extended pier 2 was first transported by inland vessel from Lauenburg to Elbehafen, Brunsbüttel. Thanks to a tandem lift between the land-side crane and the pontoon crane, the 16 metre-high tower was lifted and safely placed on the pontoon. It then continued on its travels to its new destination, where it was assembled. Here, precision work with just millimetres of tolerance was required as the tower was heaved onto land using the floating crane and screwed onto the prepared concrete foundation. The new beacon was put into operation in May.

BREMERHAVEN. The number of trains coming into and out of Bremen on the port railway has increased to around 29,500 over the last year. This means an average of 567 trains per week. In comparison: in 2012 statisticians counted an average of 558 trains per week; in 2011 it was just 493. The curve has also moved upward in terms of weekly peak values: in 2013 these were at around 670 trains per week (2012: 630 trains). Whilst the container and vehicle port only reached top results of more than 620 trains in four calendar weeks in 2012, this was the case in 16 calendar weeks one year later. And the environment will also benefit from increasing transfer of goods transport to rail.

More goods transport by rail

Heavy goods: by sea instead of via the Rader Hochbrücke

Conversion of installation vessels

CUXHAVEN. In May, Danish shipping company DFDS used another ship to transport offshore components for wind farms in the north of Schleswig-Holstein between Cuxhaven and Esbjerg with the ro-ro transporter “Ark Germania”. Due to restoration work on the Rader Hoch-brücke bridge, heavy goods transport, such as the transport of sections of tower, is currently taking place by sea.

CUXHAVEN. The installation vessel “Victoria Mathias” is being converted at the Mützelfeldtwerft in Cuxhaven for use in the construction field of the offshore wind farm Nordsee Ost: the large and lashing equipment, tools and brackets on deck are being removed, the relevant equipment is being brought on board and the necessary transport safety devices for the towers, nacelles and rotor blades are being installed.

LOGISTICS PILOT June 2014 9

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Page 10: Good Business Prospects

The road to success

Automotive group VW can also look back on 30 years of experience with China. The company was the first German automotive manufacturer to begin production there. Around 2.8 million cars were sold in China in 2012. This corresponds to around a third of total production.

Economic cooperation

Since the start of diplomatic relations between Germany and China in 1972, China has worked its way to the economic forefront at a breath-taking speed. Within a short space of time, it has developed into an attractive procurement mar-ket, overtaking Germany as the world’s export champion in 2009. In 2013, China also replaced the USA as the largest trading nation for the first time, and is one of the world’s key distribution markets. Because China ceased being a low-cost location some time ago, the Chinese domestic market is now also becoming increasingly attractive.

The economic relations between Germany and China are particularly significant for both countries. Last year their bilateral trade volume was just under 140 billion euros. The two countries plan to increase this to 200 billion euros by 2015. The Chinese market is particularly important for German companies in the fields of mechanical engineering,

A round 8,600 kilometres lie between northern Germany and Shanghai. Today, this distance can be overcome in just a few hours by plane. How-ever, the history of German-Chinese trade rela-

tions dates back to before the era of flight. The Melchers Group from Bremen was one of the first German companies to found a branch in Hong Kong in 1866. With over 20 branches and representatives in Asia, the international ser-vice provider for market expansion and trade is still a spe-cialist in this region today.

Even though Chinese economic growth has weakened slightly of late, China remains the second largest

national economy in the world. The country continues to offer major potential for export-oriented countries

such as Germany.

German-Chinese economic relations

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10 LOGISTICS PILOT June 2014

M A I N T O P I C

Page 11: Good Business Prospects

欢迎光临

你好

谢谢

再见

合作愉快

Herzlich willkommen

Guten Tag

Bitte

Danke

Auf gute Zusammenarbeit

Auf Wiedersehen

Schrift editierbar Pfade

Welcome[wahn-yeeng gwahng-leeng]

Germany’s most important trading partner

With a foreign trade volume of 140.6 billion euros, the People’s Republic of China comes third – behind France and the Netherlands – on the list of Germany’s most important trading partners.

vehicles and vehicle parts, electronic technology and chem-istry in terms of the export sector. In terms of investment, it is the chemical and automotive sectors that dominate, alongside mechanical and plant engineering.

There are currently over 5,000 German companies active in China – approximately 500 of which are from Bremen and almost 300 are from Lower Saxony – with their own branch or a joint venture. These include groups such as Volkswagen, Continental and Nord/LB, as well as SMEs. According to the marketing association for the economic hub of Lower Saxony NGlobal, 90 per cent of the German companies active in China are planning to expand their investment between now and 2015. There are around 900 Chinese companies present in Germany, of which around 100 are in Bremen.

Even companies based in Germany are able to directly benefit from Chinese economic growth, for example on the automotive market: in 2013, the production and sale of vehicles in China reached a new record, at over 21 million. Growth of around eight per cent is predicted for 2014, and sales are to increase by as much as ten per cent. And this hasn’t gone unnoticed by Bremen-based logistics service provider BLG. The company plans to expand its vehicle han-dling, focusing particularly on the import of Chinese

View of deep-water port Yangshan, located in Hangzhou Bay, 90 kilometres south of Shanghai. It is part of the largest port in the world, Shanghai.

SOURCE: FEDERAL STATISTICAL OFFICE, WIESBADEN 2014

1. France

164.4

2. Netherlands

160.0

3. China

140.6

4. USA

136.9

5. Great Britain

117.9

8. Switzerland

85.5

9. Belgium

81.1

10. Poland

78.1

7. Austria

93.0

6. Italy

100.9

Turnover (export and import) in 2013In € billion

LOGISTICS PILOT June 2014 11

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Page 12: Good Business Prospects

The city of Oldenburg’s China InitiativeThe city of Oldenburg’s China Initiative was launched by major Prof. Dr. Gerd Schwandner in May 2007. This initiative resulted in the opening of a permanent China office on 1 June 2007, which is associated with the city of Oldenburg’s economic development agency.

The China office’s areas of focus include supporting relations with China among the worlds of business, science and culture in Oldenburg. As a contact point, it is responsible for the networking and intensification of Chinese contacts and functions as a cooperation platform for both sides. The

excellent reputation of public administration in China serves as a door opener for local and Chinese companies and institutions.

Contact: Dipl.-Soz.-Wiss. Yu Wang E-mail: [email protected]

Chinese contacts in Germany

The Konfuzius-Institut, BremenThe Konfuzius-Institut (Confucius Institute) in Bremen was founded by Bremen University of Applied Sciences and its partner university, Capital Normal University in Beijing. Other partners are the University of Bremen, Jacobs University and Bremen’s senator for economics, labour and ports. The institute, which was founded in autumn 2013, offers language and culture courses for different target groups and organises presentations, seminars and exhibi-tions. Areas of focus are the communication of knowledge on the

economy, society and politics of China to Bremen-based companies and economic representatives.

Contact: Prof. Zhang Jianping, Director E-mail: [email protected]

欢迎光临

你好

谢谢

再见

合作愉快

Herzlich willkommen

Guten Tag

Bitte

Danke

Auf gute Zusammenarbeit

Auf Wiedersehen

Schrift editierbar Pfade

Hello[nee hau]

vehicles. Initial talks with vehicle manufacturers in China have already taken place, says BLG boss Frank Dreeke.

Logistics centres

Alongside Shanghai, the largest economic centres in China are the Pearl River Delta and Beijing. Shanghai and Hong Kong are the most important logistics centres in China: Shanghai is home to the largest port in the world, and the special administrative region of Hong Kong has the most efficient handling centre in “Greater China”, according to information from the association for foreign trade and lo-cation marketing Germany Trade & Invest (GTAI).

The North East is also becoming a significant industrial centre. Due to the inland location, rail transport is gaining importance. For example, DB Schenker uses the tracks of the Trans-Siberian Railway for transport between Germany and China.

Container handling

In 2013, total handling came to 33.6 million TEU in the port of Shanghai alone. If you add in the ports of Hong Kong and Shenzhen, you get a figure of around 79 million TEU. China’s importance for the German economy is also apparent when it comes to container handling between the two countries: a total of around 3.6 million TEU was handled last year at the northern German seaports of Bremen, Lower Saxony and Hamburg.

Infrastructure

Infrastructure is of utmost importance for goods exporters such as China or Germany. This applies to the flow of goods in both directions. Whilst the infrastructure in the highly populated and economically strong regions of China is largely

SOURCE: GERMANY TRADE & INVEST 2013

Exported goods acc. to SITC (% of total exports)

China Außenhandel in 2012 nach SITC (% der Gesamteinfuhr)

Einfuhrgüter Elektronik 19,1 Rohstoffe 14,8 Erdöl 14,6 Chem. Erzg. 9,6 Maschinen 7,0 Sonstige 34,9

Ausfuhrgüter Elektronik 26,3 Textilien/Bekleidung 12,5 Elektrotechnik 7,8 Maschinen 7,8 Chem. Erzg. 5,4 Sonstige 40,2

QUELLE: GERMANY TRADE & INVEST 2013

0

5

10

15

20

25

30

35

0

10

20

30

40

50

Einfuhrgüter Ausfuhrgüter

Other

40.2Electronics

26.3

Textiles/clothing

12.5Electronic technology

7.8Machinery

7.8

Chemical products

5.4

China Außenhandel in 2012 nach SITC (% der Gesamteinfuhr)

Einfuhrgüter Elektronik 19,1 Rohstoffe 14,8 Erdöl 14,6 Chem. Erzg. 9,6 Maschinen 7,0 Sonstige 34,9

Ausfuhrgüter Elektronik 26,3 Textilien/Bekleidung 12,5 Elektrotechnik 7,8 Maschinen 7,8 Chem. Erzg. 5,4 Sonstige 40,2

QUELLE: GERMANY TRADE & INVEST 2013

0

5

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20

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35

0

10

20

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50

Einfuhrgüter Ausfuhrgüter

Electronics

19.1

Raw materials

14.8

Crude oil

14.6Chemical products

9.6

Machinery

7.0

Other

34.9

Imported goods acc. to SITC (% of total imports)

China’s foreign trade in 2012

Alongside the USA, Europe is the most important trading partner to the world’s biggest exporter, China.

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very well developed, there is a serious lack of development in some areas, particularly remote and rural regions.

The enormous geographical span of China poses par-ticular challenges in terms of developing a national logistics network. In 2013 alone, 14 billion euros were provided to further expand the infrastructure with roads, railways, water-ways and airports. However, the expansion of infrastructure in many parts of the country is not always able to keep up with the speed of economic development. There is therefore a high level of interest in international logistics expertise on the Chinese side. According to information from GTAI, a further 82 airports are to be added to the existing 182 public airports by 2015. Qingdao, currently in seventh place in the ranking of the largest ports in the world and Wilhelmshaven’s partner port, is also to experience further expansion. According to experts Business Monitor International, a total of around 22 port projects were in planning last year – with an investment volume of 52 billion US dollars. Plenty of potential for the German economy!

More information: www.konfuzius-institut-bremen.dewww.china.oldenburg.de

Ranking Port Country Handling volume

1 Shanghai China 33.6

2 Singapore Singapore 32.6

3 Shenzhen China 23.3

4 Hong Kong China 22.3

5 Busan South Korea 17.7

6 Ningbo China 17.3

7 Qingdao China 15.5

8 Guangzhou China 15.3

9 Los Angeles USA 14.6

10 Dubai UAE 13.6

... ... ... ...

16 Hamburg Germany 9.3... ... ... ...

21 Bremen/ Bremerhaven

Germany 5.8

The largest ports in the world are in China Handling volume in 2013 in million TEU

SOURCE: STATISTA; AXS ALPHALINER

M A I N T O P I C

Page 14: Good Business Prospects

Well networkedTorsten Grünewald, Consultant for International Affairs at Bremen’s Chamber of Commerce, talks to LOGISTICS PILOT about the Ländernetzwerk China (regional China network) founded in cooperation with Bremerhaven’s Chamber of Commerce. addition, the regional network serves as an expert body for

assessing economic matters, for example.This year the chambers of commerce of the north west region are organising a one-week delegation trip to Hong Kong, Korea and China. Around 40 high-level corporate represen-tatives – under the leadership of the head of the chamber of commerce, Christoph Weiss, and economics senator Mar-tin Günthner – will advertise our location at the “transport logistic” trade fair in Shanghai on a joint stand under the umbrella brand “German Ports”.

How big is the network at present and who are its members?Our network currently has around 450 members, 200 of which have a subsidiary, production facilities or a trade rep-resentative in China. The network represents all sectors that are important for Bremen as a location. Good and successful contacts between Bremen and China have been in existence for more than 150 years, for example through the company Melchers, which is one of the pioneers in European trade with China.

How present are German companies in Bremen?Around 120 Chinese companies have founded a company or invested in Bremen. Around 30 companies set up business here for the first time last year alone. It is primarily small and medium-sized enterprises with less than ten employees.

How do you get a feel for the current market environment for German companies in China through your contacts?A core area of the Bremen-Chinese cooper-

ation has always been commerce and lo-gistics. Trading and service companies and companies from the aviation and aerospace engineering, automotive, in-

formation and communication technology and environmental and energy sectors are increasingly expanding their operations

into the Chinese market. One issue that is important to the future of Bremen’s economy is increasing tourism from China, in which Bremen would like to participate as a European tourist site.

LOGISTICS PILOT: How did the foundation of the regional China network come about in 2003?TORSTEN GRÜNEWALD: As an economic and scientific centre, Bremen has traditionally always had very close links with China. Various aspects came together for the network to be founded: we, as a chamber of commerce, were faced with increasingly complex issues in light of increasing trade relations with China. In addition, we wanted to create a neu-tral and non-commercial platform for exchange in a familiar atmosphere. The regional network is a very good opinion barometer, both among its members and for the chamber of commerce.

What are the network’s duties and how does it work?Our network is an exclusive and binding association of com-panies and institutions that maintain business relations with the People’s Republic. Economic matters are discussed and experiences shared at regular meetings, around three to four times a year, in an informal and familiar environment. In

F A C T S Ländernetz-werk China (regional China network)Founded in 2003

450 members

120 Chinese companies in Bremen

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For you Immediately new:

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freight handling

On more than 50.000 sqm of storage and handling area directlyon our company grounds we carryon commission stocks includingcontainerpackaging. Just-in-time-concepts include unloading and loading of transport carrier as wellas the professional packaging according to the guidelines of theHPE-standards. This guarantees asmooth transport- and productionprocess of your goods. We also havethe admission as a “regulatedagent” by the LBA Braunschweig(Germany), so that we are in the position to pack your airfreight“SURE”!

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What does this mean in figures?Goods with a total value of around 2.1 billion euros ex-changed with China in 2013 were handled by Bremen’s ports – around 300 million euros less than in 2012. This is down to both weaker economic growth and the fact that 2011 and 2012, the years following the global economic crisis, were ex-traordinarily strong. Imports from China were worth around 1.39 billion euros in 2013, whilst exports accounted for ap-proximately 710 billion euros. This roughly corresponds to the value of all of Bremen’s exports to Asia. In terms of value, only Bremen’s trade with America is slightly higher.

How important are Bremen’s ports for China as a maritime and logistics hub?In terms of volume, China’s ports are some of the most important partners for the ports of Bremen. Transport is focused primarily on the areas of containers and vehicles. There are regular liner services between the major ports of China and the ports of Bremen. Continual growth in port handling with China did suffer a drop due to the economic and financial crisis, but overall it has stayed comparatively stable, and positive development is expected. Over and above its economic and political contacts, the state of Bremen has a wide range of other relationships with China.

What do you mean by that exactly?We have particularly close relations in the scientific sector. Bremen University of Applied Sciences has been cooperating with Chinese universities for over 20 years. The degree course “Applied business languages and international management” was launched in 1988, with a focus on China. Several hundred graduates are now in leading positions with Bremen-based and international companies.

The University of Bremen has had contacts with Chinese partner institutions for years: it cooperates with both the Ocean University of China in Qingdao and Tongji Univer-sity in Shanghai, among others. The growing economic and political weight of China is soon to be noticeably reflected in the academic courses offered by Jacobs University, Bremen. In addition, Bremen’s economic development agency has an acquisition office in Shanghai, there is now a Confucius Institute, and the senator for economics, labour and ports also maintains close contact with the People’s Republic.

B R I E F C V Torsten Grünewald, 34

Diplom degree in business administration

Bremen University of Applied Sciences and University of Stellenbosch, Cape Town/South Africa

Consultant for international affairs

Working for the international division of Bremen’s Chamber of Commerce since 2009

Contact for the districts of Asia, North America, Near and Middle East, Sub- Saharan Africa and Turkey

欢迎光临

你好

谢谢

再见

合作愉快

Herzlich willkommen

Guten Tag

Bitte

Danke

Auf gute Zusammenarbeit

Auf Wiedersehen

Schrift editierbar Pfade

Goodbye

[dzie djee-an]

Page 16: Good Business Prospects

Michael SkibaHead of Marketing at bremenports

1 We at the ports of Bremen have been going to “transport logistic China” since its “foundation” in 2004, and I believe that this trade fair is important as it is a platform that allows us to maintain a regular presence for the ports of Bremen in China.

2 I look at it from the standpoint of my responsibility for location marketing. Growing German-Chinese trade relations represent a considerable incentive for the ports of Bremen in terms of competition for load flows.

3 We are delighted to be able to once again put together a joint German stand under the brand “German Ports” and that colleagues from Hamburg will also be present on this stand this year. We’re on the road to success!

2014 logistics meet in Asia: Shanghai“transport logistic China”, Asia’s leading trade fair for transport and logistics, will take place in Shanghai from 17 to 19 June. Large logistics companies such as BLG and Eurogate will be exhibiting alongside the ports of Bremen, Lower Saxony and Hamburg under the umbrella brand “German Ports”.

1 How important is transport logistic for you?

2 What do German-Chinese trade relations mean to your company?

3 What are you looking forward to most in Shanghai?

P ort cooperation is and will remain a current topic. This applies in particular to location marketing and market-ing abroad. After all, the maritime north is stronger together. The brand “German Ports” offers the perfect

environment for this. With the joint stand at “transport logistic China”, port marketing companies bremenports, Seaports of Niedersachsen and Hafen Hamburg Marketing, as well as their partners, are strengthening both their own ports and Germany as a location.

The editors at LOGISTICS PILOT asked the exhibitors three questions:

The “German Ports” joint stand has an area

of 264 m² and is located in hall N2,

stand 221/322.

16 LOGISTICS PILOT June 2014

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Emanuel SchifferChair of the Executive Board of the Eurogate Group

1 2 3 For us, “transport logistic China” is the platform for presenting our Europe-wide network to a specialist Chinese audience, particularly shipping agents and logistics service providers – against the backdrop of our long-standing relations with the major shipping companies Cosco and China Shipping. The routes between the Far East and Europe are of immense importance for us. Once again this year we will be exhibiting under the stand brand “German Ports”. After all, as the largest terminal operator in Germany, we are represented at all three German container seaports: Hamburg, Bremerhaven and Wilhelmshaven.

Frank DreekeChairman of the Board at BLG

1 Just like Munich, Shanghai is a major international meeting point in this sector. Shanghai is an absolute must for BLG!

2 It’s all about the trade relations between Asia and Europe as a whole. The container terminals on the North Sea and in the Mediterranean are connected with Chinese and other major ports in Asia by means of numerous liner services. We may even soon be getting Chinese cars in Bremerhaven.

3 By means of as many meetings as possible, strengthening of contacts, interesting discussions and new ideas. But I also love Asian cuisine, apart from a few exceptions.

Inke Onnen-LübbenManaging Director of Seaports of Niedersachsen

1 “transport logistic“ is one of the leading trade fairs in the logistics sector. We are hoping to make a lot of interesting contacts.

2 We can see great potential for the seaports of Lower Saxony on the Asian market. The aim is to make our seaports known in China as hubs in Europe for all kinds of goods. There are new opportunities to be had here, in steel and forestry products as well as project loading and vehicles. And we will, of course, highlight the opportuni-ties presented by the deep-water container terminal in Wilhelms haven.

3 On the trade fair stand put together with our colleagues from Bremen and Hamburg, as well as with the customer reception under the label “German Ports”.

欢迎光临

你好

谢谢

再见

合作愉快

Herzlich willkommen

Guten Tag

Bitte

Danke

Auf gute Zusammenarbeit

Auf Wiedersehen

Schrift editierbar Pfade

To a good working relationship[Heh dzoh yew kwie]

Axel MatternCEO of Hafen Hamburg Marketing

1 Among the transport and logistics trade fairs on the Asian market, “transport logistic China” is of particular importance for the port of Hamburg in terms of exhibiting to business partners and trade fair visitors and forming and maintaining contacts. In addition to our trade fair presence, we will be making use of customer visits and an independently organised evening event.

2 Hamburg is Germany’s largest post and takes a leading role in trade with China. Container handling with China and Hong Kong accounts for around 29 per cent of container handling in Hamburg. A total of 2.7 million TEU was handled in Hamburg in 2013 as export or import containers loaded with goods from

or destined for China.

3 I am delighted to be able to present the port of Hamburg together with our co-exhibiting companies in Shanghai, and I am hoping for good visitor figures for “transport logistic China”. Hamburg’s partner city

and partner port of Shanghai is an outstanding trade fair location.

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E X H I B I T I O N

Page 18: Good Business Prospects

KAZ

RU

FI

NO

DE

PL

UA

BY

HU

SK

CZ

ATCH

SE

CN

MN

1

-

2

Duisburg

Riga

Moscow

Shenyang

Shanghai

Chongqing

Almaty

Yekaterinburg

Novosibirsk

Astana

Chengdu

Leipzig

Hamburg

3

Zhengzhou

Zabaykalsk (Russia)

Manzhouli(China)

Dostyk (Kazakhstan)

Alashankou (China)

Malaszewicze (Poland)Brest (Belarus)

Transport alternative: the Eurasian Land BridgeIt is not the first time that containers have been transported between China and Europe by rail instead of by sea. What is new, however, is the fact that block trains are now travelling between China and the European continent on a regular basis.

I t all began in 2011: this is when we used block trains be-tween the Chinese city of Chongqing and Duisburg for the first time,” reports Daniel Wieland, Senior Vice President for Rail Logistics and Forwarding at DB Schenker. “Since

2012 we have been running one or more block trains a week between China and Germany as part of regular operations.”

The first container travelled to China on the Trans- Siberian Railway back in 1973. A goods train from Bei-jing made its way to Hamburg in 2008, and in 2013 – after around 10,000 kilometres and just 15 days’ journey time – the first train from Zhengzhou also reached the Han-seatic city, with the support of DB Schenker. DB Schenker has also been offering connections in the opposite direction since September 2011. In total, the company has sent out more than 300 goods trains since 2011. In addition to the transport by rail, pre and post-transport by lorry, container supply, all administrative processes and a comprehensive security system are all part of the “door to door” service offered to customers.

The departure of the first goods train

from Zhengzhou destined for Hamburg

was met with great media interest.

“The Chinese cities in the hinterland have a great deal of interest in having their own connections to the EU,” says Wieland. This would allow them to save long journeys to the Chinese seaports: they would be able to transport their goods directly by rail, therefore reaching their distribution markets more quickly. A good example of this is the city of

18 LOGISTICS PILOT June 2014

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KAZ

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PL

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BY

HU

SK

CZ

ATCH

SE

CN

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1

-

2

Duisburg

Riga

Moskau

Shenyang

Shanghai

Chongqing

Almaty

Yekaterinburg

Novosibirsk

Astana

Chengdu

Leipzig

Hamburg

3

Zhengzhou

Zabaykalsk (Russland)

Manzhouli(China)

Dostyk (Kasachstan)

Alashankou (China)

Malaszewicze (Polen)Brest (Weißrussland)

Page 19: Good Business Prospects

KAZ

RU

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NO

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PL

UA

BY

HU

SK

CZ

ATCH

SE

CN

MN

1

-

2

Duisburg

Riga

Moscow

Shenyang

Shanghai

Chongqing

Almaty

Yekaterinburg

Novosibirsk

Astana

Chengdu

Leipzig

Hamburg

3

Zhengzhou

Zabaykalsk (Russia)

Manzhouli(China)

Dostyk (Kazakhstan)

Alashankou (China)

Malaszewicze (Poland)Brest (Belarus)

KAZ

RU

FI

NO

DE

PL

UA

BY

HU

SK

CZ

ATCH

SE

CN

MN

1

-

2

Duisburg

Riga

Moskau

Shenyang

Shanghai

Chongqing

Almaty

Yekaterinburg

Novosibirsk

Astana

Chengdu

Leipzig

Hamburg

3

Zhengzhou

Zabaykalsk (Russland)

Manzhouli(China)

Dostyk (Kasachstan)

Alashankou (China)

Malaszewicze (Polen)Brest (Weißrussland)

Legend for the map

1.435 mm normal gauge

1.520 mm wide gauge

Transshipment and transit customs clearance/Gauge change

1 Manzhouli (CN)–Zabaykalsk (RU) 2 Alashankou (CN)–Dostyk (KAZ) 3 Brest (BY)–Malaszewicze (PL)

Northern Route The Northern route makes use of the well-developed Trans-Siberian rail route in Russia. This route is mainly used for rail transport with origins or destinations in Northeast China. Southern Route The Southern route crosses Kazakhstan and was developed by DB Schenker for its traffic from Central and Western China to Europe.

expensive. Rail transport is an interesting alternative, par-ticularly for high-value goods.” Taking the land route pays off particularly for products that can be transported more quickly and cheaply by rail than at air freight rates. These include electronic devices, industrial goods, components for the automotive industry as well as promotional items for the clothing industry.

What is it that characterises this transport alternative? A look at the facts:

Frequency. DB Schenker offers weekly departures on several routes. “We transport vehicle parts and components from Leipzig to Shenyang,” reports Wieland. Flexible journeys are also possible. Individual containers and heavy goods transporters can also be booked, in addition to block trains.

Capacity. There is space for around 80 to 100 TEU on one train. However, this frequency by no means takes things

Chongqing, located on the Yangtze River, which has more than 30 million inhabitants. It takes around three days to transfer a container from here to a Chinese seaport. A train on its way to Europe via the Eurasian Land Bridge would already be half way along its route through China by this time.

Short transit time

Around 16 to 19 days is the time it takes trains to cover dis-tances of 10,000 to 12,000 kilometres. There are two main routes: the northern route uses the tracks of the Trans- Siberian Railway in Russia, and is particularly suitable for destinations in north eastern China. The southern route goes through Kazakhstan. This route was developed by DB Schenker for transport from central and western China to Europe.

“Our service is an excellent complement to air and sea freight,” says Wieland. “After all, for many customers transport by sea freight takes too long, and air freight is too

LOGISTICS PILOT June 2014 19

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to the limit of capacity. The main limiting factor in the further expansion of capacity is currently border crossing points. But: “We are working on even quicker handling at bor-der crossing points,” says Wieland. “In 2012 we transported 3,100 TEU by rail from China via the Eurasian Land Bridge.”

Eco-friendliness. When comparing container transport by air, rail and sea, taking the example of the route from the east coast of China to northern Germany, the train takes first place in terms of CO2 emissions. Whilst a container creates emissions of 2.19 tonnes of carbon dioxide by rail, this figure is 2.51 by sea (including pre and post-transport by lorry) and 68.83 by air (also including pre and post-trans-port by road) according to the calculator on the website www.ecotransit.org.

Handling time. China and Europe use the same track width, with the standard gauge: 1,435 millimetres. Belarus, Russia, Mongolia and Kazakhstan on the other hand, use broad-gauge tracks (1,520 millimetres). Reloading takes place at the Mongolian-Chinese, Chinese-Russian or Chinese-Ka-zakh border.

Costs. “Transport by rail is considerably cheaper than air freight and twice as fast as sea freight,” says Wieland, explain-ing the rule of thumb for capital-intensive goods. The aim is to utilise the capacity of trains from Germany to China even better. “This will allow us to reduce the transport costs even further for all those involved,” says Wieland.

Customs handling and documentation. “The effort involved in documentation was very big to begin with,” reports the expert from DB Schenker. “We have now improved the pro-

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de

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F A C T S DB Schenker at a glanceDB Schenker has been present in the Asia-Pacific region for over 50 years, with more than 13,000 employees.

Around 400 sites in 20 countries

The railways of China, Mongolia, Kazakhstan, Russia, Belarus, Poland and Germany are all taking part in the development of the Eurasian Land Bridge.

“Our service is a nice

complement to air and

sea freight.” Daniel Wieland, Senior Vice

President for Rail Logistics and Forwarding, DB Schenker.

20 LOGISTICS PILOT June 2014

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Page 21: Good Business Prospects

More information: www.dbschenker.com

Part of the complete solution: The containers from Zhengzhou are taken from the terminal in Germany to their recipients by road.

cesses considerably, for example working with standardised freight documents, consistent documents and electronic data exchange. Our aim is to create an electronic waybill for regular operations and speed up handling processes at the borders.”

Climate. “From an operative point of view, the extreme climate of snow and ice is not a problem,” smiles Wieland. “However, some electronic goods that we transport are climate-sensitive. We have therefore started providing tem-perature-controlled transport.”

Security. Part of DB Schenker’s security concept involves electronic monitoring: “Special devices allow the container to be tracked at any time to day. Guards also travel on the trains, to provide added security,” reports Wieland.

Trend. The product is becoming increasingly sophisticated and interesting for more and more customers. Train products are developing from single-customer block trains, as they were at the start, into multi-customer trains, which is now regularly the case. Wieland’s target: “An all-round concept that links the different, high-performance services.”

The number of train connections is to be increased even further over the present year. Two trains to Germany via Kazakhstan and Poland a week are planned from the Chinese city of Zhengzhou alone.

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AH

EA

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LOGISTICS PILOT June 2014 21

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What was the reason for your trip to China?The concrete reason was the planned commissioning of the first 19,000 TEU ships at China Shipping, starting at the end of 2014. As the shipping companies will soon decide which ports they want to come into with these ships, now was the right time to present the port and all of its benefits once more, together with our partner Eurogate. This partic-ularly applies to the advantageous hinterland connections at the container terminal in Wilhelmshaven. However, I also wanted to introduce myself, as the minister for ports, to the largest container shipping company in China, Cosco, which is putting ever larger ships into operation.

What challenges and opportunities does the Chinese market offer JadeWeserPort, and vice versa?The two major Chinese shipping companies China Ship-ping and Cosco have been closely linked to the port of Hamburg for years. However, increasingly large ship sizes and capacity problems in incoming and outgoing transport by rail and road are leading to an increasing number of complications. Here, we can offer an alternative or comple-ment in Wilhelmshaven – one that will pay off financially for the ship owner. Nevertheless, Lower Saxony is new in town as a container port. For this reason, there has to be a period of getting to know one another. That is what this trip was for.

When do you expect there to be real reports of success for the port?Should the P3 network, comprising the major shipping com-panies of Maersk Line, MSC and CMA CGM, also get the green light from the Chinese competition authorities in May, we expect a noticeable boost to the port in the second half of the year.

B R I E F C V Olaf Lies, born on 8 May 1967, is a trained radio electrician and qualified electrical engineer.

Since February 2013, Lies has been the Minister for Econom-ics, Labour and Transport of Lower Saxony.

Lies enjoys spending his free time with his wife and two daughters.

“In China the most important discussions take place over food.”

On the road to great thingsOlaf Lies, Minister for Economics, Labour and Transport in Lower Saxony, talks to LOGISTICS PILOT about his China trip from 22 to 26 April 2014, where he promoted the container terminal in Wilhelmshaven.

22 LOGISTICS PILOT June 2014

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What impressed you most about China?For a transport minister – and trained engineer – the most impressive thing is the speed at which major infrastructure projects are planned and implemented in China. This is, of course, often associated with negative impacts on people and the environment, which may have been able to be avoided with more careful consideration during planning. Howev-er, planning processes definitely last too long in Germany overall. Just think about the “Y route”, which we have been planning for 20 years. We are unlikely to have created a north-south route for goods transport, which we desperately need, before 2030.

What China-related focuses will form part of Lower Saxony’s regional policy?China is an important trading partner. For this reason, the topic of logistics, of course, plays a major role. However, we must also consider the fact that our largest company, Volk-swagen AG, was able to come through the economic crisis so well largely thanks to its strong commitment in China. On site there, I was bowled over by the major construction work that the group has done there over the last 30 years, and is still doing there. The extraordinarily strong market position of VW in China must therefore be strengthened and expanded. However, we also want to open doors for SMEs by means of our representation agency abroad.

What can Germany learn from China?In China the most important discussions take place over food. They take a lot of time to share experiences and eat together. This also allows them to get to know their partners better and get a feel for how they think. In Germany we are very reliant on facts and contracts, whilst in China knowledge of people and personal trust play a bigger role. The Chinese approach may be very helpful for long-term partnerships – whether in economics or politics.

You will be travelling to China again soon, which is quite unusual. Why?The “transport logistic” trade fair will be taking place in Shanghai in June. The states of Lower Saxony, Bremen and Hamburg will be appearing there together under the brand “German Ports”. I see it as an important signal that our state is represented there on a high level.

WFB Wirtschaftsförderung Bremen GmbH supports Chinese companies with investment and settlement in the Free Hanseatic City of Bremen. WFB is represented with an office in Shanghai under the international brand Bremeninvest. Wang Lu is the contact in China;

the contact in Bremen is Matthias Hempen.More information: www.bremen-invest.cn

Bremen’s economic development agency in Shanghai

The Chinese representative office of the state of Lower Saxony was founded along with the Deutsche Management Akademie in Lower Saxony in 2006. The aims of the regional representation agency are to expand economic relations between Lower Saxony and China and to represent the

economic interests of the state and the companies of Lower Saxony in China. Patrick (Chun) Gu is the contact for companies and institutions of Lower Saxony that are active in China or interested in the Chinese market.More information: www.nglobal.de

Lower Saxony’s representation agency in Shanghai

AHK Greater China is the key organisation for the representation of German economic interests on behalf of the German government in China. With offices in Beijing, Shanghai, Guangzhou, Hong Kong and Taipei, the chamber works towards expansion of German-Chinese

economic relations. The contact is Jan Nöther, delegate for the German economy for Shanghai.More information: www.china.ahk.de

Greater China chamber of commerce (AHK)

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German and Chinese experts for German companies in China – a selection:

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Those that import products such as foods or used machinery into the People’s Republic of China

often need certificates. The China Certification & Inspection Group (CCIC) based in Bremen puts

these together, whilst also promoting trade between Germany and China.

Certificates from Bremen for China

T he initiative came from the former mayor of the Chinese port city of Dalian in the 1980s. Wei Fuhai used the economic opening of China to enter into partnerships with western cities. It was against this

backdrop that the general agreement between Bremen and Dalian was signed in 1985. Just by coincidence, the first managing director of the China Certification & Inspection Group (CCIC), Yonglin Li, also came from Dalian. Due to the existing partnership relations with Bremen, he decided to

“100 % Origin” certificateIn view of stricter guidelines for import into China, the company is now offering other services: the “CCIC 100 % country of origin” certificate, for example, certifies the origin of the product in terms of manufacture and production.

Bio certificationCCIC offers services with local qualified testers for bio certification in accordance with the China National Organic Standard GB/T20014. Certification consultation for organic food exports covers both production and processing methods. The special feature: companies that are currently in the process of changing over to organic production can also be certified.

Examples of certificates issued by CCIC:

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F A C T S CCIC Bremen GmbHCompany founded in 1989

Subsidiary of CCIC, based in China

36 employees

Main German office based in Bremen, branch in Hamburg

Deed of honour from the chamber of commerce of Bremen in March 2014 in recognition of the services provided by CCIC.

Employees are regularly trained in their roles as testers, certifiers and consultants.

More information: www.ccic-bremen.de

of certification, was introduced back in 2002. It applies to more than 22 product groups and around 160 products and parts. In addition, CCIC Bremen has specialised in other business areas. These include the inspection of goods for import and export, the identification of damaged goods, value reports, testing of products and consultation on for-eign trade. Inspectors work in Hamburg, Frankfurt and Munich.

Today CCIC is a well-diversified service provider for in-ternational customers in the areas of quality, security, health and environmental protection. It acts throughout Europe, from Germany, with the same powers as the Chinese parent company. Whilst Chinese authorities determine the guide-lines for import, bodies such as CCIC are entrusted with implementation of the certification.

Pre-shipment inspection

One of the responsible Chinese authorities is the Gener-al Administration of Quality Supervision, Inspection and Quarantine (AQSIQ). It has passed a range of regulations for strict pre-shipment inspection of solid waste destined for export to China and recyclable raw materials such as used machinery. Waste includes paper and cardboard, textiles, plastic, non-ferrous metals, steel and iron. As part of the pre-shipment inspection, this waste and used machinery is inspected and checked in terms of its harmfulness to the environment and compliance with hygiene standards. This is intended to strengthen monitoring of the quality of materials and used machinery and prevent dangerous substances from being imported into China.

Following a successful pre-shipment inspection, the com-panies are issued with a corresponding certificate, which they can use to register their goods for customs clearance in various Chinese ports.

open the first branch of the Chinese certification and inspec-tion company in Europe here in 1989. Alongside Germany, Austria and some Scandinavian countries, CCIC Bremen has customers all over the world, primarily in Asia. The parent company in China is the largest certification company in the country.

Mandatory inspection for Chinese exports has been one of CCIC’s main services since its foundation. The “China Compulsory Certification”, one of the most common forms

FEI – Food Enterprise IntegratedOne special authenticity certificate is the “FEI – Food Enterprise Integrated”. This is based on a decree of the AQSIQ: new regulations for the import of foods have been in place in China since June 2011. Certification for milk and dairy products, in particular, will play an increasingly large role in future.

Child-friendly certificationIn addition to the import and export certification, the company has also developed extensive and detailed standards for child-friendly certification. Based on the aspect of health and safety, equipment used by children for education, living and sport are checked, evaluated and then certified in terms of their child-friendliness.

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RE-ELECTION. The German Federal Chamber of Pilots has once again unanimously

elected Kiel-based Captain Hans-Hermann Lückert as chair. This means that the 60-year-old will be representing the interests of around 800 German sea pilots vis-à-vis authorities and ship owners for another five-year period in office. Lückert has been at the head of the organisation since 2009.

ELECTION. The association of shipping compa-nies in Bremen (Verein Bremer

Spediteure) has elected new members for parts of its executive board. New to the board is Kerstin Frerichs. The 45-year-old manages the Bremen (regional transport) office of Schenker Deutschland and is the second woman on the association’s board. Eduard Dubbers-Albrecht, Ipsen Logistics, and Thomas Manigk, Kopf & Lübben, stood down as planned.

APPOINTMENT. Captain Runa Jörgens was appointed as the new managing

director at this year’s members’ meeting of the Hamburg ship-owners’ association (Verein Hamburger Rheder). This is the first time in the 177-year history of the association that manage-ment is in female hands.

APPOINTMENT. The vice president of BSH, Dr. Mathias Jonas, has been appointed as president of the extraordinary conference of the International Hydrographic Organisation (IHO), which will take place in October 2014. Dr. Jonas is only the second German to be given this high-responsibility diplomatic task in the 93-year history of the inter-state organisation based in the principality of Monaco. At the conference, which takes place every five years, representatives of the 81 member states will discuss working results and define new standards.

Spedition Karl Gross strengthens its team in ChinaADDITION. The team at Karl Gross Logistics in Shanghai is welcoming a new member: Sarah Zhang is strengthening the sales department of the Shanghai branch of long-standing Bremen-based logistics provider Karl Gross Internationale Spedition. With the addition of Zhang, there are now 13 members in the team, under the leader-ship of managing director Martin Kollmann. Following a degree in business administra-tion in Passau, Chinese-born Zhang started out as a project manager, before working as an event and marketing manager at the German Center Shanghai. In addition to Chinese, Zhang speaks fluent German and English. The 27-year-old now will now be taking care of German customers in China, among other tasks, at Karl Gross. In addition to the headquarters in Bremen, the medium-sized company is also represented at other sites in Germany, Europe and Asia.

BVG, Daimler and IBM strengthen DVF steering committeeNEW ELECTION. The steering committee of the German transport forum (Deutsches Verkehrsforum, DVF) has recruited three new members at its 30th members’ meeting: Dr. Wolfgang Bernhard (centre), member of the executive board of Daimler Trucks and Buses, Ivo Körner (right), managing director for sales and industry clients at IBM Deutschland and vice president for sales and industry clients in Germany, Austria, Switzerland, and Dr. Sigrid Nikutta, chair of the board and head of operations at Berliner Verkehrs-betriebe (BVG). Dr. Bernhard succeeds former steering committee member Andreas Renschler, a former member of the executive board at Daimler. The steering committee pools the interests of the more than 160 members of the DVF and represents them vis-à-vis third parties.

Jonas appointed as president of the world hydrographic conference

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AWARD. The Kieserling Foundation is awarding Prof. Dr.-Ing. Katja Windt, president and provost of Jacobs University in Bremen, with the 2014 Kieserling Logistics Award. Windt is receiving the award for her restructuring plan for the further development of the university. It will be awarded on 3 July by Detthold Aden, former chair of the board at BLG, as part of Bremen’s logistics day. The prize is a sculpture by Worpswede artist Prof. Bernd Altenstein and comes with prize money of 15,000 euros. Since 2006, the Logistics Award has been given to individuals or institutions who have done extraordinary work in the area of logistics. Windt was appointed to the Bernd Rogge Chair of “Global Production Logistics” at Jacobs University in 2008.

HONOUR. The founding director of the German Shipping Museum (DSM) in Bremerhaven, Prof. Dr. Detlev Ellmers, has been awarded the senate medal for art and science in view of his outstanding service. The archaeolo-gist worked as the managing director of the museum, which was opened in 1975, for 31 years. It was under the aegis of Ellmers that the DSM became the national museum for the history of German shipping. The main focus of Ellmers’ work was the Hanse-Kogge, dating back to 1380, which was found during excavation in the Weser and began construction at the DSM in 1972. Alongside this, he had to design exhibitions for the building designed by Hans Scharoun. The Hanse-Kogge was unveiled in 2000 after 28 years of reconstruction.

Kieserling Logistics Award for Katja Windt

Senate medal for art and science to Prof. Dr. Detlev Ellmers

NYK RORO – WE CONNECT MARKETSCARS, HIGH & HEAVY and PROJECT CARGO

NYK Line (Deutschland) GmbHRORO Department Am Kaiserkai 1 20457 Hamburg/Germany

Phone: + 49 40 33 400-0 Fax: + 49 40 33 400-1283 E-mail: [email protected]

NYK_RoRo_Anz(ENG)_220x140+3mm_fin.indd 1 22.05.14 14:50

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Save the Date!There is a great range of events coming up to match the great summer temperatures, ranging from the “RORO” trade fair in London, to the Bremen logistics day and the Lower Saxony port day, to the Bremen-based “logistics talk”.

I t will all be about rules of play and strategies for interna-tional logistics when the logistics world meets on 3 and 4 July 2014 for the “Bremer Logistiktag (Bremen logistics day)” in the city by the Weser. Now in its eighth edition,

the largest logistics meet in the region will be presenting a new organiser and altered concept. The focus of this year’s event is opportunities and challenges of German-Brazilian business relations and developments, strategies and inno-vations in logistics. In addition, the approximately 200 ex-perts from business, science and politics will discuss further developments and innovations in logistics. The aim of the event, which is hosted by Via Bremen and organised by bre-menports, is even closer interlinking of the port and logistics community with research and politics.

The “24th Niedersächsischer Hafentag (Lower Saxony port day)” will take place on 10 September 2014 in Papen-burg. Once a year, this long-standing event offers invited representatives from the worlds of business, administration, politics and the media the opportunity to discuss develop-ments in the seaports of Lower Saxony.

Specialists in vehicle logistics will be meeting up in June at the “RORO” trade fair in London. Running from the 24th to the 26th of the month, the international event provides a perfect platform for developing contacts with leading suppli-ers and organisations. Seaports of Niedersachsen will focus on presenting the services provided by the sites of Cuxhaven and Emden in the area of vehicle logistics and handling of all kinds of rolling loads.

The start of late summer will be heralded by the “logis-tics talk” organised by bremenports on 18 September 2014. Events take place several times a year in various regions of Germany and neighbouring European countries as part of this series. This gives the companies within Bremen’s sea-port economy the opportunity to maintain and strengthen existing customer relations and form new contacts in the regions relevant to them.

transport logistic China 17. – 19. 6. 2014

Shanghai, China www.transportlogistic- china.com

Windforce 2014 17. – 19. 6. 2014

Bremen, Germany www.windforce2014.com

RORO 24. – 26. 6. 2014

London, England www.roroex.com

Customer reception, Kiel Week 26. 6. 2014

responsible: bremenports Kiel, Germany www.kieler-woche.de

SysInt 2014 2. – 4. 7. 2014

Bremen, Germany www.logdynamics.de/aktuell.html

Bremer Logistiktag (Bremen logistics day) 3. – 4. 7. 2014

Bremen, Germany www.bremenports.de/ veranstaltungskalender

24th Niedersäch-sischer Hafentag (Lower Saxony port day) 10. 9. 2014

Papenburg, Germany www.seaports.de

logistics talk 18. 9. 2014

Bremen, Germany www.bremenports.de/ veranstaltungskalender

Maritime Woche (maritime week) 19. – 27. 9. 2014

Bremen/Bremerhaven, Germany www.maritimewoche.de

WindEnergy 2014 23. – 26. 9. 2014

Hamburg, Germany www.windenergyhamburg.com

Welt der Logistik (logistics world) 25. 9. 2014

Bremen, Germany www.via-bremen.com

Breakbulk USA 29. 9. – 2. 10. 2014

Houston, USA www.breakbulk.com

ISL Maritime Conference 2014 1. – 2. 10. 2014

Bremen, Germany www.isl.org/de/ conference

CILF 14. – 16. 10. 2014

Shenzhen, China www.chinaexhibition.com/14

logistics talk 16.10.2014

Vienna, Austria www.bremenports.de/veranstaltungskalender

Night-before reception Logistics Conference 21. 10. 2014

Berlin, Germany www.bremenports.de/ veranstaltungskalender

German Logistics Conference 22. – 24. 10. 2014

Berlin, Germany www.bvl.de/dlk

transfairlog 4. – 6. 11. 2014

Hamburg, Germany www.transfairlog.com

Intermodal Europe 11. – 13. 11. 2014

Rotterdam, Netherlands www.intermodal-events.com

Selection of events 2014 (subject to change)

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Review of events

SUCCESS. Bremen and Lower Saxony once again exhibited at the leading Russian trade fair for transport and logistics in Moscow. As in previous years, the marketing companies bremenports and Seaports of Niedersachsen put together a joint stand and were very happy at the end of the trade fair: “Our co-exhibitors once again found the platform that they needed to strength-en and expand their Russian contacts,” says Michael Skiba, head of marketing at bremenports. “There were some very promising discussions at ‘TransRussia’.

Now we are, of course, hoping that these will develop into concrete business for our ports in Lower Saxony,” explained Inke Onnen-Lübben, managing director of Seaports of Nieder-sachsen.

MAJOR EVENT. The ports of Bremen and Seaports of Niedersachsen were once again present at Antwerp in Belgium for the “Breakbulk Europe” trade fair. Once again this year, the conference in the major Belgian port city drew in a specialist international audience and offered a great forum for discussion on the piece goods and project loading sector. In parallel to the conference, shipping agents, port service providers and ship owners were present at the accompanying exhibition. Here, the trade fair stand of

Seaports of Niedersachsen offered companies from the seaports in the state of Lower Saxony an ideal opportunity to strengthen their contacts. Due to the international visitor structure and high number of visitors over recent years, the ports of Bremen were represented with a considerably bigger joint stand this year than in the previous year, under the site brand “Via Bremen”. More than 6,500 participants and over 332 exhibitors from 86 countries attended the trade fair in 2014.

PRESENCE. For the fourth time now, the seaports of Lower Saxony, Bremen and Hamburg jointly presented their variety of services to a large audience under the umbrella brand “German Ports” at the “Intermodal South America” trade fair in São Paulo, Brazil. Represen-tatives of bremenports, Seaports of Niedersachsen and Hafen Hamburg Marketing all made new business contacts and maintained existing customer relations on the northern German joint stand. With around 600 exhibitors from all over the world and 50,000 visitors over three days, “Intermodal South America” is the most important transport and logistics trade fair in South America.

“Intermodal South America” from 1 to 3 April in São Paulo

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“TransRussia” from 22 to 25 April in Moscow

“Breakbulk Europe” from 13 to 15 May in Antwerp

The joint stand of bremenports and Seaports of Niedersachsen brought the market leaders in the sector together in Moscow at “TransRussia”.

The successful concept of the “German Ports” umbrella brand has once again proven its worth.

Seaports of Niedersachsen and bremenports have once again exhibited at the leading European trade fair for piece goods and project loading in Antwerp.

LOGISTICS PILOT June 2014 29

Bet on the world champion!The official betting game for the 2014 FIFA Football World Cup run by the ports of Bremen! Bet on the individual results and back the future champion. Taking part is free of charge. The winner will win a voucher for a personal tour of the Weserstadion followed by a journey through time in the Wuseum for up to 10 people!

And here’s how it works: Access the competition at www.bremenports.de, register and then take part! Good luck!

Page 30: Good Business Prospects

LOGISTICS PILOT ISSN 2195-8548

Publisher: bremenports GmbH & Co. KG Hafenstraße 49, 28217 Bremen www.bremenports.de Michael Skiba Phone: +49 421 30901-610 Fax: +49 421 30901-9624 E-mail: [email protected]

Advertisement and project management: Anastasia Lenz Phone: +49 421 30901-602 Fax: +49 421 30901-9624 E-mail: [email protected]

Advertisement price list no. 2 applies, valid from 1 April 2014. www.bremenports.de/logisticspilot

Publishing house: DVV Kundenmagazine GmbH Nordkanalstraße 36, 20097 Hamburg www.dvv-kundenmagazine.de

Project management: Karin Kennedy Phone: +49 40 23714-338 E-mail: [email protected]

Editor: Claudia Behrend (resp.) Contribution from: Behrend Oldenburg Phone: +49 40 697963-80 E-mail: redaktion.logisticspilot@ dvvmedia.com

Layout, photos and illustrations: Design: Heike Hentschel, www.heikehentschel.de title: kalafoto/Fotolia.com; other images: see image credits

Print: Müller Ditzen AG, Bremerhaven www.muellerditzen.de

LOGISTICS PILOT is published six times a year in a run of 6,000 copies (German). An English-language e-paper can be found at www.bremenports.de/logisticspilot.

The publication, its articles and its illustrations are protected by copyright. Any copying or distribution must be approved by the publishing house or publisher. This shall also ap-ply to electronic use or transfer into databases, online media (internet), intranet or other electronic storage media. The publisher and publishing house decline any liability for photos, manuscripts and other data media submitted without request.

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2014Focus topic

green logistics:

What contribution

can the maritime transport

and logistics industry

make to environmental

protection?

This magazine

is a joint project of

bremenports GmbH & Co. KG

Bremische Hafenvertretung e. V.

JadeWeserPort Realisierungs GmbH & Co. KG

Seaports of Niedersachsen GmbH

VIA BREMEN Foundation

List of advertisementsBLG Page 31Eurogate Page 2German Ports Page 32Gluud Page 15

August 2014: Green Logistics Closing date for submitting advertisements 27. 7. 2014

October 2014: Training & careers Closing date for submitting advertisements 29. 8. 2014

Your contact: Anastasia Lenz, Marketing – bremenports GmbH & Co. KG, Phone: +49 421 30901-602, E-mail: [email protected]

Save the Space

Secure a spot for your advertisement in the international logistics magazine for German ports: LOGISTICS PILOT. Media information can be found at www.bremenports.de/logisticspilot.

Focus topics of the upcoming editions:

All editions are also available as an e-paper in German and English. Scan the code or go to www.bremenports.de/logisticspilot.

December 2014: Ro-ro Closing date for submitting advertisements 24. 10. 2014

JadeWeserPort Page 20/21NYK Page 27Shortsea Shipping Page 13

E D I T I O N

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YOUR PARTNER FOR AUTOMOTIVE LOGISTICS IN CHINA

www.blg.de

Page 32: Good Business Prospects

Flying the Flag together

As the leading economies in Asia and Europe, China and Germany enjoy a very special relationship: the Federal Republic is by far China’s largest trade partner in the EU, while the People’s Republic is the most important destination for German exports to Asia.

The German seaports are a major hub for German- Chinese trade. The three coastal states of Bremen, Hamburg and Lower Saxony will present their wide range of services, for instance in container and auto-motive logistics, at a joint stand at the transport logistic in Shanghai in mid-June.

Visit us at the transport logistic ChinaStand 325, hall n2

www.portofhamburg.com www.seaports.de www.via-bremen.com