Bring the prospects to you

W. Social Marketing & Appsolute GeniusSeptember 1st, 2010

What is Outbound Marketing?

Hi, my name is...and I’m with...

Networking Events or Tradeshows...

What is Inbound Marketing?

Qualified Leads Come To You

Build Relationships

Trust

Knowledge

What’s the right medium for your message?

Information

Expertise

Building Relationships

Trust

Starts With...

How Do You Rate Your Site For Lead Generation?

CEO Blogs (Mark Cuban)

Industry Blogs (Chris Brogan)

Company Blogs (Whole Foods “Whole Story”)

Product or Department Blogs (37signals)

Customer Service Blogs (CustomerThink)

White Papers/PDFs

Articles

E-Books

Newsletters

Presentations

Social Media

Forums/Groups

Email

Websites

Better Relationships = More Business

• Networking Events

• +

• Stacks of Business Cards

• =

• Losing Touch

• 1. Be Interesting

• 2. Be Humble

• 3. Be Engaged

• 4. Be Authentic

• 5. Be Helpful

• The Five Be’s Principle

• +

• Social Media

• +

• Networking

• =

• Techniques (Offline to Online)

Connection Request/Follow People

Find Shared Interests

Be Specific

Update Status

Comment

Post Interesting Links/Thoughts

Write About Relevant Topics (Sometimes)

Offer Expertise

Connect People (Like-minded or Mutually Beneficial)

Lead/Organize Groups

Share Your Passions

Be Authentic

Develop an Identity

• Techniques (Online to Offline)

Coffee/Lunch

Conferences

Look for Common Contacts