gold vs platinum
TRANSCRIPT
GOLD
V S
PLATINUM
Market Survey
Objective
To compare Gold and Platinum on various parameters and
understand consumer behaviour
The Gems and Jewellery sector in India plays a significant role in the Indian economy, contributing around 6-7 per cent of the country’s GDP
The domestic gems and Jewellery industry had a market size of Rs 251,000 crores
It has the potential to grow to Rs 500,000–530,000 crore by 2018
According to a report the Jewellery Market in India is expected to grow at a CAGR of 15.95 per cent over the period 2014-2019.
Overview of Indian Jewellery Industry
Gold
Gold is a chemical element with symbol Au.
In its purest form, it is a bright, slightly reddish yellow, dense, soft, malleable and ductile metal.
It is one of the least reactive chemical elements, and is solid under standard conditions.
The metal occurs often in free elemental (native) form, as nuggets or grains, in rocks, in veins and in alluvial deposit
Platinum is a chemical element with symbol Pt.
It is a dense, malleable, ductile, highly Unreactive, precious, gray-white.
It occurs in some nickel and copper ores along with some native deposits.
Only a few hundred tones are produced annually, and given its important uses, it is highly valuable and is a major precious metal commodity.
Platinum
Research Technique• Online survey
Target Segment• People who own either Gold,Platinum or
Both
Sample Size• 120 Respondents
Methodology
Conclusion
75% of the respondents own Gold, Whereas only 12% own Platinum and 13% have both Gold & Platinum n= 120
Conclusions
Gold owners outweighs the platinum owners by far.
Majority say Platinum is costlier.
Price is the most important aspect while purchasing jewellery.
Consumers favour gold for investment purposes
Conclusions
Gold owners are more satisfied with the resale value then platinum
Many consumers are informed about the other uses of gold & platinum apart from making jewellery
On special occasions platinum users prefer platinum and gold users prefer gold by a very large margin
People are ready to change the jewellery what they are currently using
The gold buying consumers are getting younger i.e. 19-
35 years of age.
People are willing to opt for online jewellery shopping.
Jewellery is integral with the wedding but nowadays people are preferring to buy even on small occasions like Birthdays.
New Trends
DEMOGRAPHICS
60%
40%
Gender
MALE FEMALE
AGE(YEARS)
0-188%
19-3569%
36-5011%
51+12%
Age(YEARS)
n=120
GOLD PLATINUM BOTH
75%
12% 13%
Which of these do you own??
n=120
Ownership
Consumer perception on price
Which is costlier?
Gold Platinum Both Cannot say
10%
52%
4%
22%
0%
100%
0% 0%10%
50%
20% 20%
Gold users Platinum users Both
n=120
Influence
price
frien
ds/fa
mily
resa
le v
alue
wid
e ra
nge
othe
r
58%
41% 37% 39%
2%
75%
63%
25%
38%
0%
50% 50%60%
50%
0%
Gold PlatinumBoth
What influences you to select Gold or Platinum?
n=120
GoldPlatinumBoth
30%
60%
10%
Which is more apt for investment?
Investmentn=120
Gold
Platinum
None
Cannot say
10%
7%
33%
50%
Allergies
Which of them can cause allergies?
n=120
Applications
Platinum• Savings• Machinery parts• Medicinal
purpose
Gold• Investment• Medicines• Aircraft
parts
What are the uses apart from making jewellery?
Stylish & Fashionable
Gold Platinum Both
40%36%
24%25%
50%
25%
10%
50%
40%
Gold ownersPlatinum ownersBoth
Which is more stylish or fashionable?
n=120
Durability & Longevity
Gold Platinum Both
36%
18%
46%
25%
55%
20%20%
30%
50% Gold ownersPlatinum ownersBoth owners
Which has more durability and longevity?
n=120
Satisfaction with Resale value
Highly unsatisfiedAverage Not sure Good Highly satisfied0% 5%
30%65%
10%0%
0%
15%
70%
15%
Gold
Platinum
n=120
Availability of Services
Yes
No
88%
12%
92%
8%
Platinum Gold
Is service for gold/platinum e.g. Polishing etc. easily available?
n=120
Comparison on Purity
Which of them guarantees more purity?
Gold Platinum Cannot say
47%
15%38%
20%70% 10%
30% 20%50% Gold owner
Platinum owner
Both owner
n=120
Labour Cost
Gold Platinum Both Cannot say
34%
24%
10%
32%
10%
60%
10% 10%15%
20%15%
30%
Gold owners
Platinum owners
Both owners
Which one of them has a higher labour cost?
n=120
Willingness to Change
Yes65%
No35%
Gold owners
Yes80%
No20%
Platinum owners
Would you be comfortable by changing what you are currently using?
n=120
Online
90%
10%
Platinum owners
Yes No
80%
20%
Gold owners
Yes No
If given an option would you purchase jewellery online?
79%
21%
Both owners
Yes No
n=120
Occasion
No specific reason
New year
Anniversary
Birthdays
Baby Birth
Bonu/Sudden financial gain
Diwali
Akshay tritiya
Wedding
37%
7%
28%
21%
11%
22%
32%
37%
79%
When do you prefer buying your jewellery?
n=120
Preference on Special Occasions
Gold Platinum
75%
25%
15%
85%
Gold ownersPlatinum owners
For special occasions e.g. Marriages what type of jewellery would you prefer?
n=120
Questions?
Thank you!!