going to the uk (or go out)
Post on 19-Oct-2014
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DESCRIPTION
A snapshot of the first results of the Global Talent Mobility Research in november 2009 in London by Totaljobs. The final results will be expected in January 2010TRANSCRIPT
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Recruiting around the globe The Network & Intelligence Group
October 1 2009, Geert-Jan Waasdorp
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© 2009, The Network, Intelligence Group
Intelligence Group• Research and consultancy firm
specialized in recruitment marketing. • Advice based on research and
experience.• Active in the international labor market
since 2006. • Author of the international recruitment
manual.
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© 2009, The Network, Intelligence Group
Research 2006
2006
• 8 countries• 20.998 completes• Europe• StepStone, Totaljobs
& Intelligence Group
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© 2009, The Network, Intelligence Group
International recruitment strategy
Employers
Employees– Coincidence, International career,
Focused ambition– Different motives and different
media
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© 2009, The Network, Intelligence Group
Research 2006 vs 2009
2006
• 8 countries• 20.998 completes• Europe• StepStone, Totaljobs
& Intelligence Group
2009
• 40 countries• 66.019 completes• Worldwide• The Network &
Intelligence Group
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© 2009, The Network, Intelligence Group
Trends?• Increasing willingness to move abroad
-> 62% to 72%
• Increasing intension to stay longer-> 29% to 46%
• The downturn/recession stimulates a broader orientation
• Domination of Internet/Job boards, Search engines and Social Media
• The labor market is getting more flat
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© 2009, The Network, Intelligence Group
Trends?• Increasing willingness to move abroad
-> 62% to 72%
• Increasing intension to stay longer-> 29% to 46%
• The downturn/recession stimulates a broader orientation
• Domination of Internet/Job boards, Search engines and Social Media
• The labor market is getting more flat
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In the UK
© 2009, The Network, Intelligence Group
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© 2009, The Network, Intelligence Group
What is distinctive,in general, of the laborforce in the UK vs worldwide?
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What is distinctive,in general, of the laborforce in the UK vs worldwide?
© 2009, The Network, Intelligence Group
Pull factors• Acceptable travel time• Challenging job, variation in work
Job orientation (media)• Uses 5,4 ways to find a job (world average: 4)
1. Recruitment Agency 73%
2. Online jobboards 73%
3. Search engines (Google, Yahoo, Live…) 56%
4. Company website 54%
5. Local newspaper 53%
N=2.613
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Leaving the UK
• 46% is willing to work abroad1. USA 2. Australia 3. Canada 4. Spain 5. New Zealand
• 60% prefers country over city
© 2009, The Network, Intelligence Group
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…but which city do they prefer?
© 2009, The Network, Intelligence Group
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1. New York 2. Sydney 3. Paris 4. London 5. Dubai 6. Barcelona 7. Amsterdam 8. Toronto 9. Madrid 10. Rome
…but what city do they prefer?
© 2009, The Network, Intelligence Group
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© 2009, The Network, Intelligence Group
What is the most distinctive reason
to leave the UK?
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© 2009, The Network, Intelligence Group
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Who wants to come to the UK?
© 2009, The Network, Intelligence Group
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1. India 68% 2. Malaysia 67% 3. Denmark 64% 4. Sweden 63% 5. Hungary 63% 6. South-Africa 60% 7. Lithuania 60% 8. Finland 59% 9. Italy 59% 10. Poland 58%
Who wants to come to the UK?
© 2009, The Network, Intelligence Group
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Why?
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© 2009, The Network, Intelligence Group
Strong global competition
UK and London score high, but….– UK is more on the long list, not
always on the short list. – Direct competition from:
• United States 68% • Australia 51%• Canada 51% • And many more….
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How to look for a job in (to) the UK?
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To the UKAccomodation 72%Standard of living 64%Comfortable social environment 50%Relocation arrangements 47%Opportunities to learn languagues 45%Taxes 42%Local Facilities 40%Transport links 39%Interesting career opportunities for my partner 30%Climate 24%Contacting other foreign employees 23%Advice on schools and universities 21%Availabilty of a relocation manager 18%Ability to commute from the countryside 17%Special section on the website for foreigners 15%Local shopping/entertainment 14%
If you are considering working in the UK, what information is important to get from the company you
would like to work for?
© 2009, The Network, Intelligence Group
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International Recruitment Case
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The Case
A pan European campaign to recruit the Managing Director of a European Union agency
Geographical reach - all of the European Union 27 countries Challenges:Need to create and roll out a new visual image for the organization in line with EU standards, the revised recruitment charter and attracting not only on target audience (45+ yrs, experienced managers in the pharma industry, mobile, fluent in at least 3 languages of the EU, stints in senior public and private sector management position, etc) reaching also a slightly younger audience AND the new member states.
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Analyses
A pan European campaign to recruit the Managing Director of a European Union agency
Geographical reach - all of the European Union 27 countries Challenges:Need to create and roll out a new visual image for the organization in line with EU standards, the revised recruitment charter and attracting not only on target audience (45+ yrs, experienced managers in the pharma industry, mobile, fluent in at least 3 languages of the EU, stints in senior public and private sector management position, etc) reaching also a slightly younger audience AND the new member states.
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Where is the potential?
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How to attract?
Target Group
Opportunity to broaden experience 58%
Better career opportunities 46%
Meet new people/build a new network 45%
To have a better standard of living 38%
Get to know different cultures 33%
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How to attract?
Target Group Total Index
Opportunity to broaden experience 58% 61% 95
Better career opportunities 46% 52% 89
Meet new people/build a new network 45% 23% 194
To have a better standard of living 38% 46% 82
Get to know different cultures 33% 27% 124
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How to reach?
Target Group Total Index
Search Engines 55% 48% 114
Foreign Recruitment Agencies 53% 34% 157
Corporate website of the company 48% 41% 116
People I know 46% 43% 108
International job boards 36% 43% 84
National job boards 31% 25% 123
International magazines 24% 11% 207
Job boards abroad 20% 34% 58
International newspapers 17% 15% 113
Online communities/Social networks 14% 35% 41
Local ambassy 8% 12% 67
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How to reach?
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Questions?
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Let’s stay in contact?
Linkedin.com/in/waasdorpTwitter.com/[email protected]
or just get my business card