1. 1Mobile Recruitment Strategyand the Sodexo Jobs AppsArie Ball, Vice PresidentSourcing and Talent AcquisitionSodexo USA@Arie_Ball

2. AGENDAGoing Mobile with an IntegratedRecruitment Strategy Sodexos Recruitment Strategy Why Mobile? Sodexo Mobile Jobs App An interactive tour The build process Integration with overall strategy Whats Next? 3. Leading provider of Quality of Life Services Integrated services based on over 100 professions Present in 80 countries with 420,000 employees,revenue 18 billion euro 20th largest employer in the world Sodexo USA has 120,000 employees located inmore than 9000 facilities with $8.8 billion revenue Innovative service solutions: Food Services Clinical Nutrition Environmental Services Facilities Engineering Energy Management Clinical Technology Management Centrally managed Talent Acquistion Virtual recruitment organization 5000+ management & professional hires per yearAbout SodexoOur product to our clients is ourpeople; our ability to attract andretain talented employees is pivotalto our companys success 4. Examples of 21st Century Recruiting at Sodexo:Its About ConnectingEmploymentBrandingSocialNetworkingCollegeRelationshipsAlumniRecruitingNewTechnologiesMilitaryRecruitingFuture LeadersInternshipDiversitySourcingEmployeeReferralExternalRelationshipsGeographical& FunctionalSocial NetworkingBloggerLinkedInTwitterFacebookYouTubeFlickrGoogle+PinterestIntegrated Web PresenceCareer SiteJob Family MicrositesVeterans MicrositeAlumni MicrositeJob Search AppMobile m.sodexo.jobs 5. The One Thing That HR Wants for theHolidays - by Tim SackettIm sure a bunch of HR Pros would ask for a newemployment brand! Oh to be as sexy asGoogle, Zappos or Sodexo wouldnt that be awonderful environment to work in HR? Life justseems easier when you work for a sexy brand. 6. page 6VeteranMicrositeHousekeepingMicrositeFacilitiesMicrositeDietitianMicrositeAlumniMicrositeIS&TMicrositeCulinaryMicrositeFlickrProfileTwitterProfileLinkedInGroupYouTubeChannelFacebookFan PageCareersBlogReality ReelsVideo ContestIndustryBlogsC@reerConnectionsRecruitereCardsHolidayeCardsExternalCommunicationsRecruiterProfilesEmployer of ChoiceAwardsInterviews, Lectures& Panel DiscussionsCollege & AssociationRecruitingNot ReadyYetInternetJob BoardsJob SearchWidgetRefer aFriendStar FinderReferralSodexoUSACareersCareer Center(iCIMS)CRMAvatureDirectSourcingPrint &TacticalAdvertisingBrandPresence 7. Network with past, present and future employees 8. There are over 300 million mobilephones in use in the U.S. today. US Smartphone ownership increasedby 31% in 2012 (200M+ units) 60% of mobile users will abandon anon-optimized process Mobile web usage is projected toincrease 17 fold by 2016 By 2014, more people will access theweb using mobile devices than PC Facebook mobile daily active usersexceed PC (56% mobile in Q4 2012earnings report)The Business Case for Mobile Strategy 9. Worldwide, more people use mobile phones than use a toothbrush(Michael Becker, Mobile Marketing Association) 10. From Q4 2010to Q4 2011,mobile webtrafficincreased102%40% of allSocial Mediatraffic is viamobile devicePlanned or not, mobile traffic is being directed to yourcareer site. Are they finding a dead end? 11. From Q4 2010to Q4 2011,mobile webtrafficincreased102%40% of allSocial Mediatraffic is viamobile devicePlanned or not, mobile traffic is being directed to yourcareer site. Are they finding a dead end? 12. TheSodexoUSACareersSiteis.www.Sodexo.jobs 13. TheSodexoUSACareersSiteis.InvisibletoaMobileDevicewww.Sodexo.jobs 14. http://m.Sodexo.Jobsm.Sodexo.JobsA mobile optimized career site provides the foundation for anintegrated mobile job search experience 15. No apply should not mean good bye.Cultivate a talent community with mobile and desktop communications. 16. QR codes link print and other off-line media to your mobileoptimized career site. 17. Youre the apple of my i...phone Launch mobile apps foriPhone, iPad, Android &Blackberry Launch mobile career centerportals for Internal, Externaland Reconnexions candidates Update m.Sodexo.jobs toinclude job search, apply andtalent community features. 18. Join TalentCommunityNetwork onSocial MediaVisitm.Sodexo.JobsLog intonetwork IDSearch 30%more JobsCreate a JobAgentsMake aStar FinderReferralApplyLog into CCProfileSearch Jobs!Create PushNotice JobAgentsApplyCreate CCProfileLog intoProfileSearch 10%more JobsCreate JobAgentsApplyCreate AlumniProfileExternalCandidate 19. Internal Mobility Requires a Cultural Commitment 20. The Sodexo Jobs AppGet in the Know - Search. Connect. Apply 21. @SodexoCareers Latest Tweetsfollow, reply, retweetCatch Up with SodexoCareers on FacebookWatch Sodexo CareersYouTube ChannelRead Sodexo CareersLatest Blog PostGet in the Know. Search. Connect. Apply 22. Get in the Know. Search. Connect. ApplySearch Jobs by Categoryand LocationSelect the BestJob for You!Log Into Your Career CenterProfile and ApplyCall Home andTell Them the Good News! 23. m.Sodexo.Jobs by the numbers15% iPad8% RIM~10,000visits permonth40,000+pageviewsper month1.6M iCIMS mobilepage views6% of talentcommunity visits14% ofcareersite visits17% ofcareerspageviews40%Android26%iPhone 24. Mobile Website(m.sodexo.jobs)Mobile Apps(iPad, iPhone,Android, BB)Organic & Direct(Search, Job BoardsSocial, etc.)Going Mobile with an IntegratedRecruitment StrategyLog In & Apply 25. Sodexos Mobile Strategy Whats Now m.Sodexo.jobs Sodexo Jobs App iPhone app http://bit.ly/SodexoJobs4iPhone iPad app http://bit.ly/SodexoJobs4iPad Android app http://bit.ly/SodexoJobs4Android BlackBerry app http://bit.ly/SodexoJobsBB Career Center Portals Talent Community Capture Social Media Interaction Employee Referral eCommunications QR Codes SMS Campaigns 26. Sodexos Mobile Strategy Whats Next Full Mobile Profile & Apply Enhanced Social Interaction Responsive Website Design Android Tablets App Windows Phones App Que Social 27. IntroducingQue Social 28. Selected Outcomes 26% internal hires and 31% of externalhires used the Sodexo Jobs App inFY2012 Sodexo Careers Mobile Traffic233% increase in visits 2011 to 20121,571,000 mobile page views in 201217% of iCIMS traffic is via mobile From all major recruitment disciplines, joblevels and geographies 107 hires to date (57 internal, 8alumni, 42 external)15,000 app downloads! 29. Arie BallVice President Sourcing & Talent Acquisition@Arie_BallThank you