going live on youtube...stand out from the crowd participate in content support what they love going...
TRANSCRIPT
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Confidential & Proprietary GOING LIVEGOING LIVE
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Why Live?Connect with Fans
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Why Live?Experiment with New Formats
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Why Live?Unlock New Revenue
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GettingStarted■ Mobile live streaming
■ Desktop live streaming
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When getting set up for mobile live streaming, it’s important to do the following:
■ Prep your device
■ Check your audio
■ Have a stable mount
GOING LIVEGOING LIVE
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GOING LIVEGOING LIVE
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When getting set up for Desktop live streaming, it’s important to do the following:
■ Test your internet connection
■ Consider 3rd party software
■ Customize at will
■ Check your equipment
GOING LIVEGOING LIVE
Lighting
Camera
Microphone
Extra Monitor
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GOING LIVEGOING LIVE
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STREAM HEALTH
CHAT
PREVIEW
GOING LIVE
STREAM ANALYTICS
CHAT MODERATION TOOLS
END STREAM
GOING LIVE
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GOING LIVE
Rehearsals are a great way to get comfortable on camera and iron out the kinks before launching your new live content! We recommend:
■ Using an unlisted stream
■ Testing sound and visuals
■ Reviewing the archived stream
GOING LIVE
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Planning YourContent
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GOING LIVE
Think about your goals: whether it’s connecting new viewers, building a deeper connection with fans, or a creative experiment; ask yourself:
■ How frequently can I stream?
■ Will this provide a new experience for viewers? How?
■ Who are my favorite streamers and what makes them memorable?
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GOING LIVE
When engaging with streaming, it’s crucial to first create a realistic, sustainable stream schedule.
■ Start slowly
■ Consistency is key
■ Remind viewers about notifications
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GOING LIVE
While it’s not required, we recommend you plan out your live stream content in advance; consider:
■ Leaning into suspense
■ Transporting your audience
■ Holding a competition
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GOING LIVE
No matter what creative strategy you decide to implement, remember, your audience is there for the chance to get to
interact and engage with you while live!
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Prepare to Engage
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GOING LIVE
Before going live, it’s important to review your chat settings, including:
■ Live chat enablement
■ Keyword blocking
■ Hold for review
■ Chat moderators
■ Slow modeFor step-by-step instructions on enabling these features, check out this help center article!
GOING LIVE
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GOING LIVE
Once you’ve got your chat settings in order, it’s important to build a plan to guide your live engagement with your viewers.
■ Plan for chat breaks
■ Incorporate interactivity
■ Build rituals
GOING LIVE
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GOING LIVE
Consider that this may be a change in content that your viewers aren’t familiar with. Ease your transition by doing the following:
■ Communicate
■ Engage your core
■ Create space
■ Consider scheduling
GOING LIVE
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Best PracticesWhile Live
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GOING LIVE
Viewers will love the ability to directly participate in a stream as it’s occurring. Embrace this by allowing them to:
■ Vote for an outcome
■ Suggest content ideas
■ Speak to the host
GOING LIVE
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GOING LIVEGOING LIVE
In order to keep your a stream dynamic and minimize the amount of “dead air”, consider:
■ Planning content in advance
■ Having production help
■ Utilizing a co-host
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GOING LIVEGOING LIVE
Unscripted or improvised moments can help keep your stream feeling “organic” and “in-the-moment”; consider:
■ Keeping an eye on chat sentiment
■ Capitalizing on in-stream jokes or funny moments
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GOING LIVE
After your stream, you can expand your existing content reach and promote future streams by:
■ Creating highlights
■ Prolonging the hype
■ Archiving appropriately
GOING LIVE
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Making MoneyWith Live
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GOING LIVE
Super Chat and Super Stickers allow viewers to purchase brightly colored, pinned chat messages or stickers during live streams and Premieres. When using them, remember that viewers use Super Chat to:
■ Stand out from the crowd
■ Participate in content
■ Support what they love
GOING LIVE
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GOING LIVEGOING LIVE
If you have an active memberships program, you can integrate some of your offering directly into your live streams, including:
■ Members-only chat
■ Members-only live streams
■ Custom badges and emoji
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GOING LIVEGOING LIVE
Live streams also provide a variety of merch integration opportunities, such as:
■ Pinning merch to the top of your live chat while streaming
■ Showcasing your merch in the shelf below your stream
■ Displaying your merch in the Store tab of your channel page
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Confidential & Proprietary
streaming and then get familiar with the basics
andfor upcoming streams
andfor your future streams
Try to and once complete
Understanding Search and Discovery
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Questions?
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Thank You!