going from research grind to actionable results

Usingagileapproaches&automa3ontogofromresearchgrindtoac3onableresultsRayPoynter,November2017–Part5of5Automa3on2017

Goingfromresearchgrindtoac1onableresultsAutoma1on2017Part5of5SponsoredbyZappiStore

Broadcast9November,9amNewYork,2pmLondon

RayPoynter


Agenda

1.  10TipsformovingfromResearchGrindtoAc3onableResults

2.  Q&AFacilitatedbyBeQyAdamou


1:SpeedisKing

Finishedisbe?erthanperfect


SpeedisKing

Yes,clientswantfaster,cheaper, beQer– Butthemostfrequentneedis‘Faster’

TwokeyaspectsofFaster– EnablesMRtobeusedinmoresitua3ons‘atthespeedofbusiness’

– Enablesagileapproaches,e.g.toincludemoreroundsof‘trialandlearn’


2:Don’tCompetewiththeMachine

TheballadofJohnHenry


3:LeveragetheMachine

•  Samplingandfieldwork

•  Socialmediaanalysis

•  Textanaly3cs•  Analy3cs•  Pre-builtsolu3ons


LeveragetheMachineESOMARResearchWorldSept2017

StephenPhillips-ZappiStore

•  GrowthinAItoolsforMR&data

•  ThebestusersforMRAIaremarketresearchers

•  IntelligenceAugmenta3on

•  Reducetheclerical,increasethecapacityofinsightprofessionals


4:StrategyofTac1calEfficiencies

TheBusinessAutoma3on


Aggrega1onofMarginalGains

DaveBrailsfordGeneralManagerTeamSky,formerlyperformancedirectorBri3shCycling

“the1%improvementineverythingyoudo.”

TheStrategy•  Iden3fyandnurturetalent•  Holis3capproachtoroadandtrack•  FocusonTourdeFranceandGoldMedals•  Strategyofaggrega3onofmarginalgains(strategyoftechnicalefficiencies)


YinandYangofAutoma1on

Thebiggestdisruptorinourindustryisautoma3on

Don’tfocusonautoma3on,focusonwhatyouneedtodo


StrategyofTechnicalEfficiencies1.  Iden3fythepressurepointsinyour

business2.  Experimentwithsolu3ons–  Lowrisk,negligibleinvestment,focusonlearning

3.  Don’tfocusonbigplans–  Fitnewideasintothebroadstrategy–  ThinkLegonotBigBang


5:BeAlerttoChange


BeAlerttoChange


6:Don’tDelay,DoIt!


TwoForcesforAutoma1on

AvailableAutoma3on

PressurePointsintheBusiness

PressurePoints:Resources,capacity,money,opportunityanddisengagement


ChoosingOp1onsAndTasks

Avoid‘BleedingEdge’

IntegrateSystems

Within12Months

Self-containedTasks

BigEnoughtoMa?er

‘Worst’JobsFirst

BigSavings

PinchPoints

ClientFocused


7:Standardise(withouttheCookieCu?er)


8:Buy(Rent)Don’tBuildProfit

Loss BuildYouOwn

Profit

Loss BuyorRent


9:AgileisaProcess,notaMess


AgileResearchisNotAgileSoawareDevelopment

ResearchisnottheproductAnewproductmightuseagiledevelopment–butitneedstheresearchitusestoberightAgileresearchistherapidapplica3onofpre-builttools,blendedwiththerightamountofhumaninspira3on


ConceptTes1ng

AB

C

Test

LaunchWinner

Tradi1onal

A B C

Test&Refine

A B C

Test&Refine

LaunchWinner

Automated&CheaperA B C

Test&Refine

A B C

LaunchWinner

Automated&Be?er

Test&Refine

A B C

Test&Refine


10:FocusonSkills


IfThereAreWaves,DaretoSurf!1.  Bethepersonevalua3ngautoma3on

2.  Pilotnewapproaches3.  Trainothersonhowtouseautomated

approaches

4.  Join(lead)cross-disciplinaryteamslookingatnewwaysofworking

5.  Helpcreateanddelivernewsoutputswhenintroducingautoma3on


AdvicetoNewResearchers


AdvicetoVeteranResearchers

Shortcareer

Longcareer

Consultants&Polymaths


AdvicetoVeteranResearchers


InSummary1.  SpeedisKing

2.  Don’tCompetewiththeMachine

3.  LeveragetheMachine

4.  StrategyofTechnicalEfficiencies

5.  BeAlerttoChange

6.  Don’tDelay,DoIt

7.  Standardise,withouttheCookieCuQer

8.  BuyorRent,Don’tBuildIt

9.  AgileResearchisNotAgileSolwareDevelopment

10.  FocusonSkills


ThankYou!


Q&A

RayPoynterNewMR

BeQyAdamouResearchThroughGaming

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