going deeper, seeing further 12 14-16
TRANSCRIPT
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“Going Deeper, Seeing Further...”- Many companies have started to use ethnography as a way to improve there company
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“Going Deeper, Seeing Further...”- Zooming out and taking a look at the bigger picture was one strategy of observing consumers.
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“Going Deeper, Seeing Further...”- Observing extreme people and analogous cases gave a different perspective to companies.
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“Going Deeper, Seeing Further...”- Involving consumers with the company was a open up the process to the consumers.
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“Going Deeper, Seeing Further...”-Using ethnography will hopefully be beneficial for everyone.
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Ethnographic research- TrancenDANCE observation
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Ethnographic research- TrancenDANCE observation
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Ethnographic research- TrancenDANCE observation
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Ethnographic research- TrancenDANCE observation
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Ethnographic research- TrancenDANCE observation
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Ethnographic research- Two different girls taught the class
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Ethnographic research- One of the teachers struggled to remember her own choreography
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Ethnographic research- Some of the people could pick up the choreography faster than others
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Ethnographic research findings- Choreographer could write down the steps so she does not forget it when she is teaching
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“Interviewing Humans”-Be prepared, create an interview guide to stay on topic and get all the information you need
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“Interviewing Humans”-An interview has three acts: the introduction and warm-up, the body of the interview, and the conclusion
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“Interviewing Humans”-When conducting the interview make sure that the participant feels comfortable
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“Interviewing Humans”-Let them talk most of the time. You are interviewing them so do not start talking about yourself.
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“Interviewing Humans”-After the interview look for themes and be sure to use the language and terms of the person you interviewed to represent there answers better.
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Interview Guide
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Edited Interview- https://youtu.be/LFh9NcneDlo
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Interview Findings- Both girls enjoy TrancenDANCE but feels that they need a bigger space to practice
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Peer to Peer Documentation
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Peer to Peer Documentation
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Peer to Peer Documentation
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Peer to Peer Documentation
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Peer to Peer Documentation
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Peer to Peer Documentation Findings- Needs more time to rehearse
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Peer to Peer Documentation Findings- Could cost less money
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Desk Research, Business Sites- “Keeping Mentally Busy Tied to Less Memory Loss”- One of the choreographer kept forgetting her choreography as she was teaching it - http://www.reuters.com/article/us-keeping-mentally-busy-idUSBRE96218320130703
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Desk Research, Business Sites- “Make Colleges Pay Loans If Their Students Can’t”- Two girls quit trancenDANCE because there is a monthly fee of ten dollars which is to much for them now that they are in college- https://www.bloomberg.com/view/articles/2016-10-06/make-colleges-pay-loans-if-their-graduates-can-t
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Desk Research, Business Sites- “For Millennials, Adulthood Now Defined by Financial Freedom” - College costs a lot of money and some students have extra money to spare to a club -http://www.reuters.com/article/us-column-money-adulthood-idUSKCN12A27L
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Desk Research, Business Sites- “Is Anybody Helping Millennials Navigate Their Student Loans?”- College students are having issues with money as college is so expensive -http://www.bloomberg.com/news/articles/2016-10-13/the-people-there-to-help-with-student-loans-are-less-than-helpful
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Desk Research, Business Sites- “Saving for college? Why bank accounts aren't smart”- Many college students struggle with money - http://www.reuters.com/article/us-education-college-savings-idUSKCN11Y078
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Executive SummaryUsing a Kickstarter-like philosophy, a centrally located shared space for college age adults functions as a fundraising raising resource.
Celebrities are encouraged to donate their time to help the club with fundraising.
Applications include a free or inexpensive place to hold meetings and fundraising events as well as providing jobs for college aged adults.
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Infographic Elements-College clubs, space for meetings, fundraising, jobs for students, and fits all members.
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Infographic Sketches
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Infographic Sketches
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Infographic Sketches
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College Clubs
Space for meetings
Jobs for students
FundraisingFits all members
of club
Celebrities
Final Infographic
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Imagined Product/Service In Situ VisualizationSelected Environment and User Image
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Imagined Product/Service In Situ VisualizationSelected Device Image
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Imagined Product/Service In Situ VisualizationSelected Device Image
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Imagined Product/Service In Situ VisualizationSelected Device Image
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Imagined Product/Service In Situ VisualizationSelected Device Image
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Imagined Product/Service In Situ VisualizationSelected Device Image
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Imagined Product/Service In Situ VisualizationSelected Device Image
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Imagined Product/Service In Situ VisualizationSelected Device Image
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Imagined Product/Service In Situ Visualization
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