goal product partner planning o gcdp all tiers
TRANSCRIPT
Goal Product & Partner planningGCDP Tier 1
Overview MC Planning
Goal Product and Partner
Planning
Backwards planning &
strategy planning
Implementation Planning
MC Planning for Tier 1
Let’s see how we plan our goals for oGCDP,
our product/market strategy
& the suppliers we need to deliver this
Objectives
I know my MC goal for oGCDP
I know the break down in products
& my partners
I know where the growth will come from (which LCs)
Goal Planning
Steps to determine overall MC goal
Understand the past
performance
Define with your MC the focus program
Define a first
ambition for oGCDP
Define focus LCs for oGCDP (who will jump?)
Define LCs goals & validate national
goal
Cross check with LC and MC goals in
other programs
Focus LCs & LC Goals
✧ Define which out of all your LCs will have oGCDP as a focus program and have the capacity to jump in oGCDP
✧ Understand their realisations in the past term and determine an (initial) goals per LC
✧ Check if the LC goals are able to add up to the national ambition
✧ Ensure to align the goals with your LCs when they are final
Cross check with LC and MC goals in other programs
✧ In the end, every LC needs to be focused on one program, in which it will have the highest jump
✧ Together as an MC you will need to be aligned on the goals for all programs and the LC goals across programs
✧ This way you will make sure that the LCs you have, will actually focus on and have the capacity to grow in your program
✧ Do this based on the OD model of your entity!
NOTE
✧ Together as an MC you will need to be aligned on the goals for all programs and the LC goals across programs
✧ This is specifically important for Tier 1 entities!
✧ Make sure that top LCs across programs make a clear choice for their focus program, they cannot jump in all!
✧ This result should look like this:
Cross check with LC and MC goals in other programs
✧ This result should look like this:
Cross check with LC and MC goals in other programs
GCDP Focused LCs GCDP
Focused LCs
Tier 1 entities are recommended to have 1-2 focus
programs!
LCs also have one focus program and are generally
not recommend to run all four programs
Also, we recommend to have the mature LCs focused on (o)GIP since they have more
capacity to grow the program
NOTE
Wait!
We are not there yet!
NOT SO
FAST
Now we need to plan
In which products & with which partners we will
deliver the goals!
We planned the initial overall goals…
Product & Supply Planning
Analyse past 3 years' data about your EP realized profile supplyEP Supply : Students, backgrounds, age, grade, major, languages, experience, etc
Analyse your previous year’s global GCDP realizations according to sub products and countriesAnalyse Global previous GCDP realizations
Analyse customer feedback of EPs realized (NPS or your own feedback system)
Analyze Your External Market
Analyze Internal AIESEC Market
Analyze Customer Feedback (NPS)
Analyze to understand
You can add to your analysis data about the external market, like trends and market behaviors in your region - it gives you good
insights. But it’s very important go deeper on your entity previous realization. It gives you accuracy and precision.
Entity PartnersIssues
Define
Define your key country partners for each sub-product based on your realization analysis (Top 3 sub-products and top 10 countries you send the most EPs to, growth rate, global TN supply trend, entities with high growth rates, matching timeline etc.)
Take all your analysis and compare external and internal data. Who are the students you can provide for TNs? Do entities plan to raise these TNs? Take a look at what internal and external have in common. Based on these analysis, define your focus sub-products.
How to define your focus
Reflect
Compare
Use the Market Place to see the goals of all entities in
issues!
NOTE
Analyze
Supply & Demand management in GCDP is very important!
Make sure you don’t attract students you cannot match!
This means you need to balance what your market
needs, to what we actually can supply.
NOTE 2
Cultural Understa
nding
Top Issues in GCDP
Teaching Literacy
Economic Growth
Environment
Health& Life style
How?
Check Market place for top entities in top issues
Check AFT for top entities with current forms in top issues
Pick the entities you are going to partner with
Having meetings to finalize details of the partnerships
Attract EPs to send to these entities.
Have HR responsibles and be in constant communication with them.
Partners
✧ You know how much your Re goal is in every sub product!
✧ You know which students you need to attract for this product
✧ You know with with partners you want to set up GCDP partnerships to deliver this
✧ You know which LCs will focus on which product
The Result!
Product & Market
Goals