AUDIENCE

20,4 mio

UMKM Trade &

Processing

Industry (Micro)Objectives

Making money

Challenges

Administrative

Funding access

Marketing knowledge

Limited to technology

Support Needs

Financial management

Funding

Marketing

Technology

Motivation

Support their family

35% of available

market

MARKETING CHANNEL

UMKM Community, Event and Festival

Website and Blog

SEO

E-mail marketingConversion Rate

OptimizationSocial Media

BRAND MESSAGE

“For UMKM in Trade & Processing Industry, KomisiUKM

is The only transaction-based agen system in affiliate

network that help them grow their business through

digital marketing because we have an expert in this

domain for 6 years”

PRICING STRATEGY

Penetrationset a low price to increase sales and win dominant market market share

Profit margin 10% on every transaction

CAC (Cost of Acquisition Customer)

CLV (Customer Lifetime Value)

𝑪𝑳𝑽 = 52 𝑥 𝑎 𝑥 𝑡 𝑥 𝑝 = 52 𝑥 100.000 𝑥 10 𝑥 0,1 = 5.200.000 (𝐼𝐷𝑅)

𝑊𝑒𝑏𝑠𝑖𝑡𝑒 𝐷𝑜𝑚𝑎𝑖𝑛, 𝐻𝑜𝑠𝑡𝑖𝑛𝑔, 𝑎𝑛𝑑 𝑆𝑒𝑡 𝑢𝑝 + Admission Fee in UMKM Event/Festival

=10.147.260

100= 101.472,6 (𝐼𝐷𝑅/𝐶𝑢𝑠𝑡𝑜𝑚𝑒𝑟)

𝑪𝑨𝑪:𝑪𝑳𝑽 = 101.472,6 ∶ 5.200.000 = 𝟏 ∶ 𝟓𝟎*

*Estimated value