go mobile fast
DESCRIPTION
Smartphones and tablets now drive between 15-50% of a websites' traffic. Are your mobile users getting the experience they deserve? Today's consumers expect a notable and universal experience across all of their devices, but providing an effortless shopping experience on smartphones and tablets can be challenging. In this webinar, we shared how you can quickly adapt your website to enable a faster, easy-to-use shopping experience for every mobile device on the market - an experience that will lead to increased conversions and revenue! This presentation includes: - an overview on why a mobile optimized experience is important - lists various ways to go mobile - talks about the benefits of responsive design, what you need to understand before going responsive, and how the Mobify solution makes it easy to go mobile - includes case studies on how other organizations have gone mobile, and the success they are experiencing. A recording of this webinar is available for download on the Zeon Solutions website at http://www.zeonsolutions.com/company/webinars/go-mobile-fastTRANSCRIPT
Go Mobile - Fast!
9/10/13
To d ay ’ s P r e s e n te r s
Stephanie Smith Partner Sales Executive
Mobify
Al Thompson Business Development Manager
Zeon Solutions
• Zeon Solutions & Mobify introduction
• Importance of a mobile optimized experience
• Ways to go mobile
• Benefits of responsive design
• The Mobify solution
• Success Stories
• Q & A
A g e n d a
A b o u t Z e o n S o l u t i o n s & M o b i f y
ENTERPRISE E-COMMERCE
ENTERPRISE CMS
DIGITAL MARKETING
DELIVERING QUALITY SOLUTIONS TO ACHIEVE BUSINESS OBJECTIVES
For more than 10 years, Zeon Solutions has successfully delivered enterprise-scale,
effectively-designed custom applications and e-business solutions on time and within
budget for customers worldwide. Our broad range of services include:
Development & Design • Customization & Support • Mobile & Search Marketing
W h y a n o p t i m i z e d m o b i l e
e x p e r i e n c e i s i m p o r t a n t
W hy M o b i l e i s I mp o r t a n t
W hy M o b i l e i s I mp o r t a n t
W hy M o b i l e i s I mp o r t a n t
W hy M o b i l e i s I mp o r t a n t
W hy M o b i l e i s I mp o r t a n t
W a y s t o g o m o b i l e
• NNR - Net New Revenue
• AOV - Average Order Value
• CR - Conversion Ratio
– Web, Phone, Tablet
• ACUSA - Average Cross/Up Sells Added
• OPCPY - Orders Per Customer Per Year
M o b i l e Te c h n o l o g y Ac ro ny m s t h a t M a t te r
B u s i n e s s S u c c e s s ?
M o b i l e - H i g h L eve l C l a s s i f i c a t i o n s
Categories
Internal Applications
— Target is company’s
workforce, internal
business processes
— CRM, Field Service, BI
External Applications — Target is customers,
consumers, business partners
— eCommerce, Catalog, B2B Self Service
Types
Static Applications
— Calculator, Games, Photos
Dynamic Applications
— Amazon, Starbucks,
Facebook, Staples
Native Client-Side Adaptive
M o b i l e A p p s - Va r i a n t s D e f i n e d
Responsive Proxy (M.dot)
N a t i ve
• Native UI
• Best user experience
• Offline access
• App store distribution
• Limited code reuse
• unless developed via
cross-platform
• Need to maintain multiple
code bases
P rox y ( M . d o t )
• Web User Interface
• One-size-fits-all user interface
• Code reuse across all OSs
• Always runs in device browser
• URL challenge: Web / M. / T.
Re s p o n s i ve D e s i g n
• Re-architect a site for various
devices and orientations via a
single HTML file
• E-Commerce, speed
o Responsive tends to be
slower because the user’s
browser must load content
from the universal HTML file
• 2% of the IR500 using
responsive solutions
• Challenging to fit standard ad
units into responsive designs
C l i e n t - S i d e Ad a p t i ve
• Extend existing site and E-
Commerce functionality to
mobile
• Standards based optimized
mobile templates in the cloud
(CSS, HTML)
• Fast - content delivery network
to deliver fast standard HTML
and Responsive sites
• PCI compliant
• Can extend to Native if needed
B e n e f i t s o f R e s p o n s i v e W e b D e s i g n
W h a t i s R e s p o n s i ve We b D e s i g n ?
O n e U R L
RW D : P ro s a n d C o n s
RW D : P ro s a n d C o n s
RW D : P ro s a n d C o n s
RW D : P ro s a n d C o n s
RW D : W h a t to c o n s i d e r
Time to market
Budget and ROI
User experience Resources and skill
Risk and security
Scalability
H o w t h e M o b i f y s o l u t i o n m a k e s i t e a s y t o g o m o b i l e
O p t i m i z e fo r s m a r t p h o n e
O p t i m i z e fo r t a b l e t
G o o g l e - a p p rove d
S u c c e s s S t o r i e s
S to r e S u p p l y
BEFORE BEFORE AFTER
Home Page Product Page
AFTER
S to r e S u p p l y
BEFORE BEFORE AFTER
Home Page Product Page
AFTER
S to r e S u p p l y ’ s Te mp l a te s
Home Page Category Page
S to r e S u p p l y ’ s Te mp l a te s
Product Page Sub-Category Page
S to r e S u p p l y ’ s Te mp l a te s
Product Page Sub-Category Page
S to r e S u p p l y ’ s Te mp l a te s
Check-Out Page
M o b i f y C u s to m e r S p o t l i g h t
M o b i f y C u s to m e r S p o t l i g h t
Q & A | T h a n k Yo u
Stephanie Smith Partner Sales Executive
Mobify
Al Thompson Business Development Manager
Zeon Solutions
mobify.com | [email protected] zeonsolutions.com | [email protected]