go green! - nieonline · 2012. 12. 23. · 4 go green! a newspaper in education publication brought...

V O L U M E I V

Go Green!

TAKE ACTION! SuSTAINAbIlITy & CONSErvATION bEgIN AT SChOOl ANd AT hOmE

A Newspaper in Education publication brought to you by Publix Super Markets, Inc. 2 Go Green!

TABLE OF CONTENTS4 : : : How Big is Your Footprint?

5 : : : Weather vs. Climate

6 : : : Conservation & Sustainability

7 : : : 3 R’s of Sustainability: Reduce, Reuse & Recycle

8 : : : Water – Go Slow On The H2O

9 : : : Water - Footprints In Your Water

10 / 11 : : : Green Teens, Green Schools

12 : : : What Goes Around Comes Around

13 : : : Recycling Revolution – E-Cycle

14 : : : Just What Is Plastic & Glass

15 : : : How Green Is My Bottle?

16 : : : Composting

17 : : : Go Green School Routine Contest Submission Requirements & Guidelines

18 : : : Go Green Video Contest Rubric & Judging Criteria

19 : : : Contest Rules

20 : : : Prizes & Branding

What’s the connection between Publix and green Schools? It’s very popular to be

earth-friendly nowadays.

Everyone appears to be

jumping on the “green”

bandwagon. Every day you

hear about new “green”

products and services. Ten

years ago in 2001, Publix

Super Markets, Inc created

their Get Into a Green Rou-

tine Program, using informa-

tion that they have learned

from conserving resources

and reducing waste in their

stores for more than 30 years.

They are committed

to the responsible use of

environmental resources

in their stores and in their

communities. They know

that as sixth grade students

you are not too young to

make a difference and that

the differences you make

will impact our communi-

ties for a long time to come.

Get the facts and act, you

can make a difference!

Go Green!

www.fniec.org

What’s the connection between the environment and the news-paper? Well, of

course, you recycle

newspapers, but the

connection is much

stronger than that.

Your local newspaper

provides the latest and

most in depth news on

all environmental issues,

from those pending be-

fore Congress to prob-

lems in your hometown.

The advertisements let

you know about green

products, from cars to

paper towels. You can

make the world a little

greener just by be-

ing informed. What’s

more, you can use the

newspaper to spread

the word yourself —

from writing a letter to

the editor to sending

in an announcement

about an event your

group is sponsoring.

Your newspaper is a key

tool in working for the

environment.

Sixth grade Students and Teachers: Welcome to the

fourth edition of “Go Green, Protect &

Preserve Our Planet.” This is the fourth year

that Publix Super Markets has joined with your

local newspaper to bring this special publication

to all six grade s tudents in every public, private,

c harter and home sc hool in your county.

This Newspaper In Education Program was

developed jus t for you. Mos t of the s tudents

from the firs t sixth grade class that used this

program are now in high sc hool. Many of

them have already made a sus tainable differ-

ence at your sc hool and in your community.

What can you do to make your sc hool a little

greener? This year’s sixth grade class will

be the firs t to participate in our “Green Your

Sc hool’s Routine Video Competition.”

You will be able to share your sc hool’s

routines or new ideas with other sixth grade

s tudents across five s tates.vv

SPrOuT SOmE

IdEAS!

A Newspaper in Education publication brought to you by Publix Super Markets, Inc. A Newspaper in Education publication brought to you by Publix Super Markets, Inc. Go Green! 3

Publix recently published their second Social &

Environmental Stewardship Report. You can view it at:

Publix.com/sustainability. Although the report is new,

their sustainability efforts are not. George Jenkins, affec-

tionately known as Mr. George, founded Publix in the midst

of the Great Depression. The idea of conserving resources

and reducing waste was not new to him. Corporate Sustain-

ability has played an increasing role every year since then. In

2001, they created their Get Into a Green Routine® Program.

Publix Corporate Sustainability StatementPublix’s continued success depends upon sustaining our

environment, the people in our company and communities,

and our business. Publix has always been committed to the

responsible use of environmental resources. That’s why we:

Make reductions wherever practical in our consumption

of energy, fuel, water and materials by:

• Building new stores that are more energy-efficient

than existing stores

• Reducing energy consumption in existing stores

• Minimizing water use while still maintaining the

highest standards of sanitation and food safety in the

industry

• Reducing fuel use and emissions through fleet

modifications, training, and optimization of loads,

routing, and delivery schedules

• Evaluating the use and sale of alternative fuels wher-

ever practical

Employ and explore options for the reduction, reuse,

and recycling of materials such as:

• Recycling store-generated material destined for

landfills

• Working with our suppliers to reduce materials,

promote reusable and recyclable materials, and

increase the use of recycled content where practical

Promote sustainability with customers, associates,

and suppliers, and within the retail industry by:

• Offering environmentally friendly products,

such as reusable shopping bags

• Providing customers and associates tips

for practicing sustainability at home• Working with suppliers to identify

sustainable product and packaging

options

Characteristics of a Green School

» Conserves energy and natural resources

» Saves taxpayer money

» Improves indoor air quality

» Removes toxic materials from places where children learn and play

» Employs daylighting strategies and improves classroom acoustics

» Employs sustainable purchasing and green cleaning practices

» Improves environmental literacy in students

» Decreases the burden on municipal water and wastewater treatment

» Encourages waste management efforts to benefit the local community and region

» Conserves fresh drinking water and helps manage storm water runoff

» Encourages recycling

» Promotes habitat protection

» Reduces demand on local landfills

m www.centerforgreenschools.org

Are you ready to green your school? Well, let’s get

started and find out!

green school /grEn skül /n. a school that creates a healthy environment that is conducive to learning while saving energy, resources and money.

m http://www.handsontheland.org/blog/131-us-department-of-education-green-ribbon-schools-fact-sheet.html

m WEBSITE: http://www2.ed.gov/programs/green-ribbon-schools

m FACEBOOk: http://www.facebook.com/EDGreenRibbonSchools

Earth day 2012:On Sunday, April 22, 2012

the first Green Ribbon

School Awards will be

announced. Will your

school be one of these

winners?

*U.S. Dept. of Education has launched a new Green Ribbon Schools Program: Green Ribbon Schools, is a new program

from the U.S. Department of Education, which will recog-

nize schools that have taken great strides in greening their

curricula, buildings, school grounds and overall building

operations. The Green Ribbon School awards will be given

to schools that best exemplify America’s transition to a sus-

tainable economy, from graduating environmentally literate

students to effectively managing their carbon footprint. The

recognition award encourages state education authorities

and school communities to inform themselves as to energy

and resource conservation measures that provide oppor-

tunities for cost savings and job creation; environmental

and behavioral changes to promote health and productivity

among all school occupants; and the use of environmental

education to ensure interdisciplinary learning about the

key relationships between the environment and humans,

reinforce STEM content knowledge and thinking skills, and

develop students’ civic engagement skills.


Your ecological footprint is a measure of how much land, water

and resources it takes to support your lifestyle and consumption.

More specifically, it is a calculation of human demand — for housing,

food, transportation, and more — in relation to how quickly the earth can

absorb waste and regenerate resources. The footprint is currently based on

scientific data and international standards that were developed in 2006.

The United States as a nation has the highest ecological footprint in the world.

It’s frequently noted that if all 6.8 billion residents of the earth lived as Americans do,

we would need five planets. The world’s population today uses 1.4 planets,

meaning it takes one year and five months to regenerate what we use in

one year. (www.footprintstandards.org)

Dr. Mathis Wackernagel, the co-creator of the concept of an ecological

footprint, co-authored “Our Ecological Footprint: Reducing Human Impact

on the Earth” with William Rees in 1996. The widely used calculator helps

business and government leaders make policy decisions based on data rather than

having to guess. It incorporates some hidden costs — such as the cost of transporting

the food you eat or clothing you buy to the store in your neighborhood. Dr. Wackernagel

has compared the system to an accounting tool we would use to understand how

much money we are earning in comparison to how much we are spending.

Data gathered within the scientific fields of ecology (especially fisheries), environmental

science, forestry, atmospheric science and climatology and geography are all required to

calculate today’s footprint. It is a useful tool to help us understand how what we buy, how

we travel and what we throw away can impact the earth. It can measure which changes

(like recycling) have the most impact and help us make smarter daily choices.

Climate Change: a change in a measur-

able property of the

climate (e.g. average

temperature) that per-

sists for an extended

period, typically de-

cades or longer. Such

changes can be due to

natural variability or

to human activity

Consumption:to eat or take in, or to

use (people consume

energy when they

watch television or

drive a car)

Greenhouse Gas: natural or manmade

gases that trap heat in

the atmosphere and

contribute to the green-

house effect. These

include water vapor,

carbon dioxide, meth-

ane, nitrous oxide, and

fluorinated gases.

Photovoltaic:voltage produced when

exposed to radiant

energy, especially light.

Solar Energy: Energy from the sun,

which can be converted

into other forms

of energy such as heat

or electricity.

U R ThE ChANgE

carbon footprint1. a measure of

the amount of carbon dioxide released into the atmosphere by a single endeavor or by a company, household, or individual through day-to-day activities over a given period

2. the amount of greenhouse gases and specifically carbon dioxide emitted by something (as a person’s activities or a product’s manufacture and transport) during a given period

eco footprint1. the measure of

how fast we con-sume natural re-sources, generate waste as compared to how fast nature can regenerate natural resources

C 2

+>> www.epa.gov/climatechange/kids/calc/index.html

>> www.footprintstandards.org/calculator

>> www.nature.org/greenliving/carboncalculator/index.htm

>> www.zerofootprintkids.org

m

take actionStart a carbon-free

day (week or month) at your school:

» Walk, bike, skateboard, rollerblade or take a bus to school. Just make sure to stay safe. Ask your school about a SAFE ROUTES TO SCHOOL PROGRAM (www.saferoutesinfo.org).This program has lots of tips for students and families, like forming “walking school buses” led by one or two adults.

» Talk to parents about the possibility of carpooling to school.

» Start a NO IDLE ZONE at your school: by asking school visitors , parents who are picking up or dropping off their kids, bus drivers waiting to pick up or drop off kids or any vehicles that are stopped for 30 seconds or longer in your zone to shut off their vehicle.

What else could be done to lower

your school’s carbon footprint?

CAlCulATE yOur FOOTPrINT

vv

grEATgrEENIdEA! Solar Energy brings light to Publix stores


Weather is a specific event or condition that happens over a period of hours or days. For example, a thunderstorm,

a snowstorm, and today's temperature all describe the weather.

Climate refers to the average weather conditions in a place over many years (usually at least 30 years). For example,

the climate in Minneapolis is cold and snowy in the winter, while Miami's climate is hot and humid. The average climate

around the world is called global climate.

“Climate is what we expect, weather is what we get.”

– Mark Twain

Be The Change! » Do something today

to reduce greenhouse gas emissions at home and school….

» To impact climate change, you will have to switch from getting most of your energy from burning fossil fuels to getting more of your energy from a clean energy source.

» Clean energy tech-nologies like wind and solar power produce energy without burning fossil fuels. And other technologies can reduce greenhouse gas emissions through energy efficiency or by capturing these gases before they can enter the atmosphere.

For more information on solar energy and how to be energy efficient at home, go to:

m http://epa.gov/climatechange/kids/solutions/ technologies/solar.html

m www1.eere.energy.gov/kids/roofus/

Publix is working with the Florida

Solar Energy Center and several other

companies that are proficient in solar

integration to conduct Photovoltaic*

Feasibility System Pilots to determine

how best to integrate photovoltaic sys-

tems into their stores and offices. They

have been researching photovoltaics.

They have four operating photovoltaic

systems — one on each of these loca-

tions: GreenWise Market Palm Beach

Gardens; GreenWise Market Boca

Raton; Publix at Miami Lakes; and the

corporate office in Lakeland. m www.publix.com/sustainability

v

Scientists can compare the amount of carbon dioxide in the atmosphere today with the amount of carbon dioxide trapped in ancient

ice cores, which show that the atmosphere had less carbon dioxide in the past. Source: EPA’s Climate Change Indicators (2010).

Solar Energy brings light to Publix stores

FACT: There's more carbon dioxide in the atmosphere nowthan at any other time in at least 650,000 years!

Weather VErSuS Climate


Publix is making a difference:

In 2001, Publix created Get Into a Green

Routine™, a program for environmental re-

sponsibility. The program began with educa-

tion and emphasis on energy conservation,

and has extended to waste reduction, recy-

cling, and conservation of other resources,

including water.

Through Get Into a Green Routine™ and other

conservation projects like lighting and refrigera-

tion improvements, Publix has saved more than

1 billion kilowatt hours which equals a reduction

of more than 760,000 tons of greenhouse gas

and enough kilowatt hours to power 83,000

homes for a year (assuming the typical home

uses 1,000 kWh a month for a year).

These efforts have helped us reduce

company wide electricity usage by over

9 percent in existing stores and by

23 percent in new store designs.

m See how Publix measures its own

environmental impact by reading their

Social & Environmental Stewardship Report,

available at www.publix.com/sustainability

Conservation & Sustainability3U R ThE ChANgE

E veryone in your community or at your school needs

to work together to form a balance between the three

pillars of sustainability — environment, society and

economy. Each one of your states has state wide department

that works with or coordinates efforts for other agencies.

The EPA (Environmental Protection Agency) has a program

specifically for middle school students such as yourself ...

the “Make A Difference Campaign for Middle School Students”

is aimed at educating and engaging you in resource conserva-

tion and environmental protection. This campaign helps you

make informed decisions for protecting the environment in

your day-to-day life. The following resources will inspire you

to reduce, reuse, and recycle waste — to “make a difference”

at home, at school, and in your community.

m www.epa.gov/osw/education/mad.htm

m

take actionYou Can Make a Difference!

It can be as simple as:

Working together to make a difference

Conservation:a careful preservation

and protection of our

natural resources

will help sustain our

environment for

future generations

Sustainability: in ecological terms,

sustainability is a

method of harvesting

or using a resource so

that the resource is

not depleted or perma-

nently damaged. It also

relates to the lifestyle

that incorporates use

of sustainable methods

and choices.

>> ALABAMA Department of Environmental Management, www.adem.state.al.us/default.cnt

>> FLORIDA Department of Environmental Protection, www.dep.state.fl.us

>> GEORGIA Environmental Protection Division, www.gaepd.org

>> SOUTH CAROLINA Department of Health & Environmental Control, www.scdhec.gov

>> TENNESSEE Department of Environment & Conservation, www.tennessee.gov/environment

WhAT IS ThE AgENCy

IN yOur STATE?

» Changing one light bulb

» Using a reusable water bottle or lunchbox

» Walking or biking to school

» Switching from disposable grocery bags to resuable bags

» Reading the newspaper or your favorite magazine online


The vast ma-

jority of energy

used in the U.S.

food system (ap-

proximately 80

percent) goes to

processing, pack-

aging, transporting, storing and prepar-

ing food. Produce in the U.S. travels, on

average, 1,300 - 2,000 miles from farm

to consumer. Since 1970, truck shipping

has dramatically increased, replacing

more energy efficient transportation by

rail and water. Local food systems can

reduce “food miles” and transportation

costs, offering significant energy savings.

m Go to publix.com/sustainability

Publix has sold more than 13 million

reusable shopping bags, and given away many

more. These reusable bags, first introduced

in mid 2007, are recyclable. Publix is reduc-

ing the use of paper and plastic grocery bags

by encouraging the use of reusable bags,

and through the distribution of free reusable

bags through various partnerships. One such

partnership is this Newspaper In Education

program.

In an average month, Publix is

saving more than 40 million paper

and plastic grocery bags thanks to

customers opting for Publix reusable

bags. So far these initiatives have helped

Publix reduce its use of paper and plastic

grocery bags by over one million per day.

Paper and plastic grocery bags saved each

year at Publix, exceed 400 million thanks to

customers opting for Publix reusable bags.

Purchase Recycled Products. These days recycled paper is everywhere – in

everything from cool greeting cards to toilet

tissue and computer paper. “Post-consumer”

recycling – buying and reusing a product that

already has been recycled – is best. Choosing

recycled paper products cuts waste and saves

trees, which provide animal habitats. Trees also

help keep us healthy by taking greenhouse gases,

such as carbon dioxide, out of the air. Of course,

paper isn’t the only recycled product. You even

can find great clothes made from recycled fibers

and much more.

rEDuCE

rEuSE

rECYCLE

Buy used. Buying things that have

been used before means that your pur-

chase doesn’t use more resources or en-

ergy. If the item is still reusable when you’re

through with it, then the next person to use

it is not using additional resources either.

You can find retro clothes, room acces-

sories, and even sports equipment at your

local thrift store.

Share with friends. Another

way to save resources and energy is to swap

with friends and family instead of buying

brand-new products. Maybe you and your

friends like the same video games. Why not

share your games instead of each of you

owning the same game? Or maybe you can

rent the game first to see if you really want

to own it.

Visit the grocery store

with a parent. Find five

items that are made of re-

cycled products and com-

pare the prices to similar

items that are not partially

recycled.

3 rs ofSuSTAiNABiLiTY

“Paper, Plastic or Neither!”ACTIVITYm Go to publix.com/sustainability

to see what the count is on the ticker

today. Using the information on the

ticker below, what do you think it will

be next week at this time? How about

one month?


A. 142 billion gallons of water

B. 136 billion gallons each day

C. 43 billion gallons each day

D. 20 billion gallons each day

______ 1. HOuSEHOldS, BuSInESSES And CITIES, including firefighting, public

pools and street cleaning.

______ 2. POWER PlAnTS to cool

energy created from fossil fuels, nuclear and

geothermal sources.

______ 3. AGRICulTuRE, for crop

irrigation and dairies, fish farms and livestock.

______ 4. MAnuFACTuRInG And MInInG, for cooling in industrial processes

for making paper, steel and other products.

Match these four sectors in the

United States with the amount of

fresh water they use each day:

Pop Quiz Answers: 1. C, 2. B, 3. A, 4. D. Agriculture and power plants use three times as much water as individu-als and businesses. Not all of that water is treated for drinking, but it is still drawing from our freshwater supply. Today, water conservation is important in industry and agriculture as well as in cities and homes.

Would you drink water from a mud puddleor a retention pond? Not even on a dare, right? But why not?

We are surrounded by water, but only one percent of it is usable by humans for drinking, bathing, cooking and other household uses. Water that is untreated for human use con-tains viruses and other pathogens that can cause illness. Retention pond water may contain fertilizers, insecticides and other chemicals used to maintain grass and landscape plants. Those chemicals, along with oil and dirt from roads, wash into ponds and other waterways when it rains.

It’s easy to take for granted the clean water that flows out of our faucets every time we want a drink. One

billion people in the world don’t have access to safe drinking water.

With population growth, we are using more wa-ter, and some countries are grappling with provid-ing a clean and safe water supply. Water shortages

and disputes over water are occurring even in the United States.

H2O Go

slow on the

WhErE dOES Our WATEr gO?

Stormwater Runoff is created

after rain or snow

melts in streets,

driveways, park-

ing lots and other

surfaces that don’t

absorb water. When

there is a lot of

precipitation, dirt,

garbage and chemi-

cals can flow with it

into waterways and

create pollution that

harms fish, plants,

animals and people.


During a drought that began in 2007, Georgia, Florida and Alabama went to court in a battle over water. Under federal law, water systems, such as rivers, that flow among several states are to be shared by the states. Alabama and Florida ar-gued that Georgia, especially the Atlanta area and its suburbs, were drawing too much drinking water from the lakes and rivers that flow into their states. Georgia’s Lake Lanier, for example, flows south into the Chattahoochee River, which sup-ports fish and oyster beds in Florida’s Apalachicola Bay. A judge ruled that the City of Atlanta would have to reduce the water it draws from Lake Lanier by 2012. At-lanta area residents are conserving water, but the city does not have an alternate

water supply to make up the difference. Today, the drought is over, but the water battle is still unresolved.

ACTIVITY Look in the newspaper to find a current example of a drought or a water war. If it is a dispute, who is involved and what rights are they claiming? If it is a drought, what is the government doing to conserve water? How are residents conserving water?

______ Do you turn off the water when you brush your teeth or stand at the bathroom sink? If so, you are saving3 gallons or more for each minute you don’t let water run down the drain.

______ Do you take a quick shower rather than dawdling? You can save2 to 4 gallons for each minute you don’t dawdle.

______ Do you hand wash dishes, or use a dishwasher? A full dishwasher uses 4 to 6 gallons of water each cycle, while hand washing uses 22 gallons on average.

______ Do you drink water from a cup or reusable bottle rather than a plastic bottle? It takes 1.5 gallons ofwater to manufacture a plastic bottle, so by avoiding plastic bottles you are also saving water.

______ Do you recycle paper and plas-tic? Recycling a pound of paper saves 3.5 gallon of water. Recycling plastic can save 10 gallons a day per person.

______ Do you donate clothes and household goods? Producing cotton clothing and goods requires water. By donating or reusing items, you are saving even more gallons!

What is your water

footprint?

yOu mAy AlrEAdy bE SAvINg mOrE WATEr ThAN yOu rEAlIzE. TAKE ThIS quICK TEST TO SEE hOW ThOSE gAllONS Add uP!

Calculate how much water you are saving through your daily habits. Think of one change you could make that would save a few more gallons each day. That one small change could save thousands of gallons of water each year!

dId yOu KNOW?Letting your faucet run for five minutes uses about as much energy as letting a 60-watt light bulb run for 14 hours. Why? Treating and supplying wa-ter to U.S. households requires energy — about 56 billion kilowatt hours each year. That’s why saving water saves energy as well.

Conservationists have borrowed from the idea of the ecological footprint

and created calculators for a water footprint. The water footprint is a measure of the

water you use plus the water it takes to produce your food, clothing and energy

to power your home. The water footprintcalculator also takes into account the water you save through recycling. m You can find

a quick calculator at www.h2oconserve.org

Who Has the Rights to Water?NEWS BRIEf

7

A Newspaper in Education publication brought to you by Publix Super Markets, Inc.

1. ElMORE COunTY Many schools

across Alabama have implement-

ed a No Idling Campaign, however

the Airport Road Intermediate School

ranked among the top in getting

parents to sign the No Idling Pledge.

Last May, which is Asthma Awareness

Month, ADEM recognized Airport

Road Intermediate School students

for their efforts in implementing a No

Idling Campaign.

2. BAldWIn COunTY kristin Siegel,

Teacher of the Year this year,

teaches sixth-grade math and sci-

ence at Orange Beach Elementary.

In addition to her classroom work,

Siegel started a recycling program at

the school and received a technology

grant to make an educational video.

Her class chose to focus on Orange

Beach’s biodiesel program, which

fuels the municipal vehicles in the city.

Their video was selected as one of the

top 25 winning videos in a national

contest. Siegel said “Teaching about

the environment is very important to

me. I want to teach the students to be

responsible citizens.”

grAb yOur

FrIENdS!

jUST lIkE THESE teens!Start Conservation & Sustainability projects

at school or at home ...

grEENteens,

3. HIllSBOROuGH COunTY 5th grade stu-

dents in Judy Der’s class at

J.S. Robinson Elementary in

Plant City, Fla. was a Green

Florida Schools Class Finalist

in 2009-2010 for their envi-

ronmental tutoring program

with the Florida Autism

Center of Excellence (FACE).

The students, along with

their FACE partners, planted

80 Florida native trees and a

Florida native plant butterfly

garden at FACE.

4. MIAMI-dAdE COunTY Nicholas Valdes Presi-

dent of the Environmental-

ist Club at Miami Springs

Middle School was a Green

Florida Schools Student

Finalist in 2009-2010.

Nicholas, along with teach-

ers, local stores and other

students, conserved water,

planted organic vegetables

on 2.5 acres and started a

recycling program that has

recycled 24,000 tons of

paper to date.

THE TEnnESSEE GREEn SCHOOlS PROGRAM is the schools’

branch of the Tennessee Pollution Prevention Partnership (TP3),

an initiative of the Tennessee Department of Environment and

Conservation’s Division of Community Assistance. TP3 is a

statewide network of households, schools, government agen-

cies, organizations, businesses, and industries, working together

to protect the environment. The schools help children become stewards of the

Earth by increasing their awareness of environmental problems and solutions.

m http://www.tn.gov/environment/ea/tp3/tp3_grschools.shtml

THE AlABAMA EnVIROnMEnTAl COunCIl

is a statewide, non-profit leader engag-

ing citizens toward sustainable living and

stewardship of the environment. We orga-

nize and empower Alabamians to preserve

the environment in a manner that is mindful

of current and future generations.

m http://www.aeconline.org/about

AdEM (THE AlABAMA dEPARTMEnT OF EnVIROnMEnTAl MAnAGEMEnT) has partnered with the Alabama Depart-

ment of Public Health and the Alabama Department of

Education to develop a “No Idling Campaign” aimed

at reducing automobile emissions near local schools.

In a show of support for the campaign, the Alabama

State Board of Education adopted a Resolution recently

proclaiming the benefits of the project. The No Idling

Campaign will allow schools to establish an Idle Free

Zone to reduce school children’s exposure to pollutants that are contained in

automobile exhaust. m www.adem.alabama.gov

5. PInEllAS COunTY Palm Harbor

Middle School received plati-

num recognition within the Pinellas

Green and Healthy Schools Program.

The school worked to decrease its

operating costs, while increasing

recycling knowledge and encouraging

ecological living. Appliances have been

adapted, monitored and analyzed to

reduce energy usage. The program

has been implemented, at no cost to

the school, through $9,490 in grant

funding. In addition to energy savings,

64,174 pounds of paper have been

recycled within a 12 month period.

6. POlK COunTY Students at Lawton Chiles Middle

Academy in Lakeland, Fla., researched and cre-

ated an economical and indigenous waste water filter

that reduced the nitrogen content by 48.7 percent and

phosphorus content by 69.7 percent from the industrial

wastewater samples that they had collected. The team is

working with EPA to get their filter approved for use and

to create a new standard to filter pollutants at the source

and mandate its usage. They are also approaching local

companies to discuss the benefits of filtering the indus-

trial wastewater using their filter.

Publix Headquarters, also in Lakeland, Fla.,

has gone solar. It is one of four Publix locations

in Florida that has an operating Photovoltaic* System.

m http://publixsolar.com/

10 Go Green!

2

1110

89

1

3

4

56

A Newspaper in Education publication brought to you by Publix Super Markets, Inc.

GREEN schools

10. dEKAlB COunTY Students at Stephenson Middle School

implemented an “in school recycling program” for #1

& #2 plastics. After researching the need for recycling, they

designed bulletin boards, made posters and presented to other

classes promoting the project. Finally, they arranged for the

recyclables to be picked up every two weeks, reducing the

schools trash volume.

7. WIllIAMSOn COunTY Poplar Grove School’s grades 5-8 ‘s Green

Team in Franklin, Tenn. oversee the recycling program and brain-

storm ways to promote recycling and land, water and energy conserva-

tion, both at school and at home. The Elementary Green Team collected

164 used ink cartridges and 25 cell phones for recycling. The Middle

School Green Team collected 35.1 tons of mixed paper and 6.91 tons of

cardboard, plastic and cans. Gently-used soccer uniforms were sent to

Ethiopia. Middle School members created a video promoting green liv-

ing, by documenting recycling contaminants prior to playing their

educational video and again after, showing a reduction in recycling

contaminants. Sixth graders participate in ecological activities on a

three-day field trip to Crow’s Nest Environmental Education Center.

Sixth grade students also host the annual used book sale to reuse 4,000

books.

Barbara Orr’s class at Freedom Intermediate School in Franklin, Tenn.

organize different environmental programs each year. They launched

a single stream recycling campaign in their school that modeled a city-

wide recycling program. Another year they discovered a cleaning device

that would clean hard surfaces through the ionization of tap water,

eliminating the use of cleaning chemicals that were being used at their

school building.

GEORGIA GREEn And HEAlTHY SCHOOlS PROGRAM begins with a pledge from any

public or private/independent school in Georgia. Then students and teachers conduct

school-based investigations on one or more of the following six areas: air, energy,

facilities management, school grounds, solid waste manage-

ment or water. Students practice real life problem solving

skills by collecting data, identifying areas that could use

improvement, implementing changes, tracking progress,

and sharing results. m http://greenandhealthy.org/

11. FulTOn COunTY Students of Sarah Topper’s

class at Greenfield Hebrew Academy in Atlanta

were also finalists in a national competition for their

efforts in reducing waste at their school. Con-

cerned about the amount of food waste at their

school they measured and calculated how

much waste the 5th-6th and the 7th-8th

graders were disposing at lunchtime for a

week. They launched an educational pro-

gram about the importance of recycling

and using a contest between grades,

they were able to reduce overall waste,

by measuring total lunchtime food waste

again post-campaign.

THE SERVE TO PRESERVE FlORIdA GREEn SCHOOl AWARdS is a partnership between

Department of Environmental Protection, De-

partment of Education, the Governor’s Energy

Office, and the Collins Center’s Sustainable

Florida Program. It recognizes the efforts of

students, teachers, classrooms, schools and

school district administrators who are creating

healthy, efficient and productive learning envi-

ronments that enhance education and model

cost saving practices and design. m www.dep.

state.fl.us/secretary/ed/schools/about.htm

8. RICHlAnd COunTY Summit Parkway Middle School was recog-

nized as the 2010 Recycling School of the Year by the Carolina

Recycling Association. In addition to recycling paper, cardboard,

metal/aluminum/plastic cans and bottles, newspaper, and magazines/

catalogs, they also recycle fluorescent light bulbs and textbooks (both

District Programs) and printer cartridges (Media Center Program). The

“Get Fit” magnet program is collecting aluminum pop tops for the

Ronald McDonald House and old tennis shoes for recycling. Through a

partnership with North Springs Home and Garden Club, seventh grade

supplies, monitors and labels plants for use throughout the school to

improve air quality. Seventh graders also collect pencil shavings from

GREEn STEPS SCHOOlS is an environmental

education and action

initiative that recognizes

schools in South Carolina

who take annual sustainable steps toward

becoming more environmentally responsible.

m http://www.greenstepschools.com

the classrooms and coffee grounds from the

staff coffee pot, which they contribute to the

composting efforts of the Center for Inquiry.

Hand Middle School was recognized as

the 2010 RESTORE Green Steps School of the

Year. They maintain both 4 compost bins out-

side by their greenhouse and 9 worm bins in

the building throughout the school year. They

reintroduced both forms of compost to the

Butterfly Garden, Carolina Fence Garden, and

“Seedfolks” Vegetable Garden. The students

pick up left over fruits and veggies at lunch a

few times per week and place the materials in

one of the compost areas around the school.

They were also able to transport 4 bushels

of fresh produce to Harvest Hope Food bank

throughout the year.

9. lEXInGTOn COunTY Pine Ridge Middle

School in West Columbia, S.C., was

recognized as the 2010 Certified Green Steps

Overall School of the Year for their composting

program and vegetable garden. 7th and 8th

grade worked to set up two different compost-

ing bins during their lunchtime. Pencil shavings

collected by the 7th graders from all classrooms

and coffee grounds from the staff coffee pot

were used for the project along with left-over or

wilted salad from the cafeteria, along with leaves

from the school and neighborhood grounds.

6. POlK COunTY Students at Lawton Chiles Middle

Academy in Lakeland, Fla., researched and cre-

ated an economical and indigenous waste water filter

that reduced the nitrogen content by 48.7 percent and

phosphorus content by 69.7 percent from the industrial

wastewater samples that they had collected. The team is

working with EPA to get their filter approved for use and

to create a new standard to filter pollutants at the source

and mandate its usage. They are also approaching local

companies to discuss the benefits of filtering the indus-

trial wastewater using their filter.

Publix Headquarters, also in Lakeland, Fla.,

has gone solar. It is one of four Publix locations

in Florida that has an operating Photovoltaic* System.

m http://publixsolar.com/

Go Green! 11


Creating New Products: The slurry can be made into office paper (by adding wood or cotton fibers) or into cereal boxes, cardboard and newsprint. Tossing:

You toss your paper into a bin marked for recycling. Trucks transport the waste to a recycling facility.

Breaking Down: Paper is put into a large vat and mixed with water creating a product called a slurry. The slurry is spread on racks, where big rollers can push all the water out. Sorting:

The paper is separated by type and grade.

What goes around, comes around

WhAT hAPPENS TO ThAT NEWSPAPEr yOu TOSS INTO ThE rECyClINg bIN?

DID YOU kNOW? Each American uses

approximately one

100-foot-tall Douglas fir

tree in paper and wood

products per year.

Source: EPA

ThESE NumbErS Add uP . . .+ Every ton of paper recycled saves

more than 3.3 cubic yards of landfill space

+ In 2010, 6.35 percent of the paper used in

the U.S. was recovered for recycling. This represents

an 89 percent increase in the recovery rate since 1990.

+ 268 million Americans have access to curbside

or drop-off paper recycling programs .

+ In 2010, the amount of paper recovered for recycling

averaged 334 pounds for each man, woman and child

in the United States.

+>> Of all the disposable post-consumer

material that is made into new products,

paper is among the easiest to recycle.

>> The individual fibers of paper are degrad-

ed somewhat with each new use, so paper has a

finite lifespan – usually about seven generations.

>> Many different grades of paper

can be recycled into new products.

NOTEBOOk PAPER: into printing or

writing paper, newspaper, or packaging.

NEWSPAPER: into new newsprint,

egg cartons or paperboard.

CARDBOARD: into new cardboard

or paperboard packaging.

www.paperrecycles.org


What is the difference between << AN INCANdESCENT ANd A CFl bulb? >>

dO yOu hAvE “PhANTOmS”IN yOur hOuSE?

Phantom load is the energy

wasted when an electronic device

is in standby mode, or “off,” but

still plugged into the outlet and

consuming power. Devices such as

microwave ovens, cordless phones,

cable boxes, televisions and com-

puters use electricity for built-in

clocks and timers even when they

are turned off. The usage for each

one alone wouldn’t make a notice-

able difference to your family’s

energy bill, but together, they can

add up to approximately 10 percent

of household power consumption.

This costs about $100 per

household annually.

Are You In The Dark About light Bulbs?

v OUR PLUGGED IN WORLD … relies on an ever-growing and cons tantly

c hanging supply of electronic products. With newer, more hi-tec h electronics

continuously becoming available to fit our lifes tyles, we are replacing older

models at rapid rates with no signs of slowing down. As a result, electronics

are becoming one the fas tes t growing portions of America’s trash. What Can You Do?

eCycle!—Keep electronics out of the trash! www.epa.gov/epawaste/conserve/materials/ecycling/index.htm

ENCOurAgE yOur FAmIly TO E-CyClE

WhAT PrOduCTS CAN bE mAdE FrOm my rECyClEd CEll PhONE?

According to the Environmental Protection Agency, the

metals, plastics and rechargeable batteries from recycled

cell phones can all be reused to create new products.

Cell phones contain gold, silver, platinum, palladium,

copper, tin, and zinc which can be recovered in the recy-

cling process. They can be used to make jewelry, electron-

ics and even art.

The plastics recovered from cell phones can be used to

make new cell phones or to create plastic garden furni-

ture, license plate frames, containers or replacement auto

parts. The rechargeable batteries can be recycled into

other rechargeable battery products.

DID YOU kNOW? Because CFLs (compact

fluorescent bulbs) contain trace amounts of mercury,

they must be carefully recycled, usually at a

hazardous waste facility.

v

eCYCLiNg

v

Televisions, computers, printers,

fax machines and cell phones can all be

donated to schools or charities. If they can’t

be donated, they can be recycled. To find out

where you can take them to be recycled, visit

the National Center for Electronics Recycling

at www.electronicsrecycling.org and type in

your zip code. You will see a map of elec-

tronics recyclers in your area. The site also

lists retailers who have “take-back” programs

and other important information about elec-

tronics recycling.

CFLs produce light differently than

incandescent bulbs. In an incandescent,

electric current runs through a wire fila-

ment and heats the filament until it starts

to glow. In a CFL, an electric current is

driven through a tube containing argon and a

small amount of mercury vapor. This generates

invisible ultraviolet light that excites a fluorescent

coating (called phosphor) on the inside of the

tube, which then emits visible light.

• CFl’s: last 6 to 10 times longer than standard incandescent bulbs

• CFl’s: Use 75 percent less energy than ordinary bulbs

• CFl’s: Generate 75 percent less heat, cutting home cooling costs

• Up to 25 percent of our home’s electric bill is for lighting.

m Listen to EPA’s podcast on cell phone recycling to learn what happens to your cell phone

once it’s recycled: www.epa.gov/epawaste/partnerships/plugin/podcasts/index.htm#cell


#1 PET (Polyethylene terephthalate): This is

the plastic in most clear bottles and is considered to be safe. However it is known to have a porous surface that allows bacteria and flavor to accumulate, so it is best not to keep reusing these bottles as makeshift containers. This would include soda bottles, water bottles and large clear juice bottles. This plastic is picked up by most curbside recycling programs.

#2HdPE (High-density Polyethylene): This

plastic is considered safe and has low risk of leaching. It can be made without color as it is in milk bottles, and it is usually opaque. It can also be dyed any color for laundry/detergent bottles, fabric softeners, bleach, butter tubs and toiletries bottles. It is also picked up by most recycling programs.

#3 PVC (Poly vinyl chlo-ride): This plastic is

tough and holds up better against some oils and alcohols, so it is frequently used for salad dressing

and cooking oil bottles. There are phthalates in this material – softening chemicals that interfere with hormonal development. It is also used to make food wrap, so you should never cook using food wrap, especially in a microwave oven. #3 plastic is rarely accepted by recycling programs.

#4 ldPE low-density Polyethylene (This is

a lightweight version of HDPE): It is frequently used for garbage, grocery, sandwich, produce and bread bags. This plastic is con-sidered safe, but is unfortunately not often accepted by curbside recycling programs.

#5 PP (Polypropylene): Yogurt cups and

similar wide-necked containers are often made from it, as well as water bottles with a cloudy fin-ish. You’ll also find it in medicine bottles, ketchup and syrup bottles, and straws. This plastic is also considered safe, and is increas-ingly being accepted by curbside recycling programs.

#6 PS (Polystyrene): This is a common plastic

with many uses. It is often referred to by a brand name “Styrofoam.” PS is used to make coolers, plastic silverware, food boxes, egg cartons, meat trays and disposable dishes. Evidence is increasingly suggesting that this type of plastic leaches po-tentially toxic chemicals, especially when heated. PS is very light and expensive to transport. This makes it very expensive to recycle so most communities do not accept PS, however you can recycle Styrofoam at Publix (please be sure to empty and clean cartons).

#7 Other: This num-ber basically means

“everything else.” It’s a mixed bag, composed of plastics which were invented after 1987. Polycarbonate falls into this category, including the dreaded BPA. It also includes some baby bottles and food storage containers which resist staining. It is difficult to recycle #7 plastic and most curbside recy-cling programs won’t accept it.

M ost plastics in the U.S. are labeled with the numbers

1 through 7, in line with the code developed in 1988

by the Society of the Plastics Industry. The numbers

refer to the type of polymer used to produce the plastic in

question.

The numbers do not refer directly to the plastics’ use

in recycling. This is confusing when you are trying

to recycle them. Number one and number two

plastics are the most common and most

easily recycled. Plastic containers with

the other numbers are recycled differ-

ently from one community to the

next. Contact your local recycling

service to find out your local rules.

These numbers can also help you to decide

which products to buy before you use them. If you have a

choice between two products when one comes in a bottle

that you can recycle in your community and the other comes

in a bottle that cannot be recycled, which should you buy? Of

course, it is the one you can recycle.

Publix offers in store

recycling of paper and

plastic bags at all of its retail

locations. Not only can

customers drop off any

brand plastic shopping bag

for recycling, they can

recycle plastic sleeves from

dry cleaning and news-

papers. In addition, Publix

recycled 8,500 tons of plastic,

which combined with the

cardboard and paper recy-

cling, saved approximately

2.5 million barrels of oil.

vvThe Seven

Types of Plastic

Here’s a list of the numbers,

from 1 to 7. Each number

represents the type of resin

made to produce the plastic.

pLASTiC?Just what is


We think all things “green” should be celebrated,

but it’s worth asking: how environmentally friendly

are “green” products, really?

Consider, for example, this paragon of eco-virtue: the stainless steel water

bottle that lets us hydrate without discarding endless plastic bottles. Using a

method called life cycle assessment, we have evaluated the environmental and

health impact of a stainless steel thermos — from the extraction and processing

of its ingredients, to its manufacture, distribution, use and final disposal. There

were some surprises. What we think of as “green” turns out to be less so

(and, yes, sometimes more so) than we assume.

One stainless steel bottle is obviously

much worse than one plastic bottle. Pro-

ducing that 300-gram stainless steel bottle

requires seven times as much fossil fuel,

releases 14 times more greenhouse gases,

demands the extraction of hundreds of

times more metal resources and causes

hundreds of times more toxic risk to people

and ecosystems than making a 32-gram

plastic bottle. If you’re planning to take only

one drink in your life, buy plastic.

But chances are buying that stainless

steel bottle will prevent you from using

and then throwing away countless plastic

bottles. And think of the harm done to the

environment by making more and more

plastic — the electricity needed to form

polyethylene terephthalate resin into bot-

tles, the fossils fuels burned to produce this

electricity, the energy used and emissions

released from mining the coal and convert-

ing crude oil to fuel, and

on and on. What it comes

down to is this: if your stain-

less steel bottle takes the

place of 50 plastic bottles,

the climate is better off, and if it

gets used 500 times, it beats plastic

in all the environment-impact categories

studied in a life cycle assessment.

It’s important to keep in mind that the

21st century has inherited from the 20th

(and sometimes the 19th) manufacturing

processes and industrial chemicals that

were developed when no one knew — or

cared that much — about environmen-

tal damage. But even though climate

change demands urgent ecological

action, this crisis also offers vast

entrepreneurial opportunities; we

need to re-invent everything with

an eye to protecting the planet.

How Greenbottle? is my

By Daniel Goleman and

Gregory Norris, New York Times

So, is stainless steel really better than plastic?vv

Illustration by

Knickerbocker


Composting your food, paper and yard waste can reduce what you

send to the landfill by one to two-thirds. You can use compost to

nourish the plants in and around your home and school.

Composting speeds up the decomposition cycle by creating an ideal

environment for microorganisms to break down waste. Still, it takes three

months to a year to create good compost for your yard or garden plants.

In a school composting system, many pounds of food can be turned

into useful finished compost over the course of a school year. Remember,

the total amount of material (food wastes plus bulking material) is reduced

by as much as two thirds during the composting process.

CrEATE A rECIPE FOr yOur gArdEN

Compost: A mixture of decaying organic matter — such as grass

and leaves, coffee grounds, eggshells and paper — that can be used

to fertilize or condition soil. Compost looks like dark brown or black

soil and smells earthy.

We can conserve our natural resources

if we reduce waste going to landfills

>> The organic waste at

the landfills breaks down and

produces toxic leachate and

methane gas, which is damaging

to the environment.

>> Composting can capture the

nutrients and return them to the soil.

>> HALF of the waste we pro-

duce at home and school is organic,

which means it can be composted.

Composting: The act of

converting organic matter into

compost at a farm, home, school

or anywhere else.

COMpOSTiNg

There are 4 different compost systems:

Vermicomposting: Organic matter is placed

in bins with red worms.

The worms will break it

down into a high-value

compost called castings.

Aerated (Turned) Windrow Compost-ing: Organic waste is

placed or raked into

“windrows,” which are long

piles between 4 and 8 feet

high spaced about 14 and

16 feet apart. The wind-

rows need to be turned or

aerated so that they can

generate sufficient heat and

maintain temperatures, and

to let oxygen in to the core.

Aerated Static Pile Composting: Organic

waste is mixed together

in one large pile along

with layers of loosely piled

bulking agents (e.g., wood

chips, shredded newspa-

per) that help to aerate. Air

blowers can also be added

for extra aeration.

In-vessel Compost-ing: Organic materials are

placed into a container

has a mechanism to turn

or agitate the material for

proper aeration.

Most schools have

found that a combination

of two or more

composting systems

yields the best results.

decomposition: The process of rotting,

decaying or breaking

down through chemi-

cal change.

What nOTto Compost – leave These Out of the Recipe!

• Meat, fish, fats and

oils, dairy products.

They will attract

insects and rodents

you don’t want!

• Black walnut tree

leaves or twigs, coal

or charcoal ash and

yard trimmings treated

with chemicals.

They may contain

harmful substances.

• Dog, cat and pet

wastes – They may

contain parasites,

pathogens and

other harmful stuff.

Source: EPA.gov*

c

A Recipe for Compost c

Cardboard rolls c Clean paper c Eggshells c Fruits & vegetables c Coffee grounds & filters c Dryer lint c Grass clippings c

Hai

r &

fur

c H

ay &

str

aw c

Yar

d tr

imm

ings

c N

ut s

hells

c L

eave

s c

Shr

edde

d ne

wsp

aper

c T

ea b

ags

c S

awdu

st


prOJECT DESCripTiON

How to EnterTo submit an entry, each entrant or team must

produce (write, shoot and edit to final production)

his/her/their own video. All entries must be sub-

mitted by a teacher or school appointed designee.

To enter, go to NIEGoGreen.com and complete

all required information on the page and click

‘submit’. The Contest will begin at January 2, 2012

at 12:00:01 a.m. ET, and will end at February 17,

2012 at 11:59:59 p.m. ET (the “Contest Period”).

All entries that are incomplete, illegible, damaged,

irregular, have been submitted through

illicit means, or do not conform to or satisfy any

condition of the Rules (defined on page 19) may

be disqualified. Publix and its affiliates are not

responsible for any errors or omissions in printing

or advertising the Contest.

VIdEO FORMAT· Running time: cannot exceed three minutes

· Format: digital video presented in any of the following file formats: .avi, .dv, .mov, .qt, .mp4, .mpeg, .3gp, .asf, .wmv or .mpg

· Must not exceed 1 GB in size

VIdEO COnTEnT Any media containing explicit

content or content without permission/license will

not be accepted. Publix reserves the right to refuse

or remove any media for which they deem invalid, All

content must be the original work of the entrant(s)

or be legally licensed to qualify for the competition

How to ParticipateCreate a short video, up to three minutes in length, on

a current or a proposed sustainable practice that students

or teachers have used or would like to use at your Middle

School. Entrants must register to compete in the contest.

SuBMISSIOn REQuIREMEnTS You must receive

permission for the use of the image or likeness of any and

all identifiable persons appearing in your submission. You

will be required to submit a release signed by each identifi-

able person appearing in your submission granting Publix

and it’s project partners permission to use his or her image/

likeness if your submission is selected as a finalist in the

competition. Submissions that do not include all required

information and adhere to the rules will not be reviewed.

Copyright Statement (Required) I attest that this

video does not contain any copyrighted material not

in the public domain or for which I have not ob-

tained the rights to use, third party voice-overs for

which I have not obtained the rights to use, or third

party stock photography or artwork for which I have

not obtained the rights to use.

Rules Statement (Required) I agree to abide

by the complete rules of this contest.

Publix Super Markets, Inc. invites the entire sixth grade class in eac h and every county and s tate (in the

project scope) to participate in the contes t by making a video (up to three minutes in length) with a theme

related to campus sus tainability. S tudents or teams of s tudents should produce their bes t, three-minute (or

less) video promoting sus tainability at their sc hool. Topics should incorporate one of the three R’s of sus

tainability: Reduce, Reuse or Recycle. Use the resources you have available. For example, many of today’s

emerging videographers create work on their cell phones. Grab your video device and dive in.

c A Recipe for Com

post c

Cardboard rolls c Clean paper c Eggshells c Fruits & vegetables c Coffee grounds & filters c Dryer lint c Grass clippings c

Hai

r &

fur

c H

ay &

str

aw c

Yar

d tr

imm

ings

c N

ut s

hells

c L

eave

s c

Shr

edde

d ne

wsp

aper

c T

ea b

ags

c S

awdu

st

>> THEME: Green Routine®

We’re looking for ideas that

address a specific need for young

people, create an impact beyond

one community and reduce

carbon consumption through

education which, in turn, changes

behavior.

>> TOPIC

Define who the members

of your community are. This is

your primary viewing audience.

How will your video motivate

members of your community to

become aware, aligned and take

action to become more sustain-

able through everyday choices?

What first action would you want

your viewers to take after seeing

your video?

>> ELIGIBILTY

The contest is open to all cur-

rently enrolled sixth grade students

in public, private or home schools

in the contest area. All contest

teams or individuals must be a

current sixth grade student at a

middle school in one of the coun-

ties and states listed in project area.

Students entering the contest must

receive grade verification from a

teacher or school administrator.

Contestant certification –

By submitting the contest entry

form, your teacher certifies that

you acknowledge and agree to

comply with all of the rules and

regulations set forth for the Go

Green Video Contest.

>> TEAMS

This contest was designed to

inspire teamwork and community

and to expand the discussion of

sustainable choices on your cam-

pus. Involving multiple individuals

or groups will add to the fun and

creativity of making your video

project. Teachers may enter either

individual students or in teams of

up to four (4) eligible students per

team producing the video. (There is

no limit on the number of students

who may appear in the video.) If a

teacher submits an entry for a team,

none of those students can be part

of another entry, either individually

or as part of another team. Dupli-

cate entries will be disqualified.


2011

rEvIEW PrOCESS A rubric is an authentic assessment tool that most school districts use in competitions to measure students’

projects on real-life criteria. They provide for a more consistent evaluation process by enhancing the quality of direct instruction. We will include the

Digital Video Rubric attached below in the review process for all student video entries as a sum value of the criteria rather than using a single score. We

have included the rubric prior to the contest launch as a consistent working guide for all sixth students and their teachers. By publishing it in advance,

students from all five states in the contest area will know the full range of criteria on which their video will be judged.JuDgiNg

Video team fully followed instructions regarding length and formatting of the video.

The video clearly explained a Green Routine® and effectively highlighted its importance and effect as a sustainable practice.

The video used a unique and original method to effectively express its message and was engaging to the viewer.

All facts and information presented were accurate & complete.

Video did not rock/shake and the focus was excellent throughout the entire video.

Many different “takes,” camera angles, sound effects, and/or care-ful use of zoom provided variety in the video.

The video’s sound was sufficiently loud and clear at all times.

The video was well conceived and showed good organization of the content.

All titles and credits are accurate, legible, and draw the viewer’s at-tention.

Video team partly followed instructions regarding length and formatting of the video.

The video clearly explained a Green Routine®, but did not effectively highlight its importance and effect as a sustainable practice.

The video used traditional methods, but did include some unique elements that effectively drew in the viewer.

Most facts and information present-ed were accurate & complete.

Video only occasionally had slight movement and/or slight focusing problems throughout the entire video.

Some variation in “takes,” camera angles, sound effects, and/or care-ful use of zoom provided variety in the video.

The video’s sound sometimes faded out and was clear part of the time.

The video showed good organiza-tion of the content.

Most titles and credits are accurate, legible, and draw the viewer’s at-tention.

Video team did not follow some instructions regarding length and formatting of the video.

The video did not clearly explain a Green Routine®, and only vaguely highlighted its importance and effect as a sustainable practice.

The video used a unique method to express its message, but the method overshadowed the message leaving the viewer unclear.

Some facts and information pre-sented were accurate & complete.

The video was unstable and/or the focus was poor for part of the video.

Few different “takes,” camera angles, sound effects, and/or care-ful use of zoom provided variety in the video.

The video’s sound was poor and not clear at all times.

The video was not well conceived or showed poor organization of the content.

Some titles and credits are accu-rate, legible, and draw the viewer’s attention.

Video team did not follow most instructions regarding length and formatting of the video.

The video did not explain a Green Routine® and did not highlight its importance and effect as a sustain-able practice.

The entire video was crafted in a very traditional manner and did not include any creative elements that would draw in the viewer.

Few facts and information pre-sented were accurate & complete.

Video was unsteady and moved, and the focus was very poor throughout the entire video.

Most of the shots were taken from only one camera angle, and the zoom was not well used.

The video’s sound was insufficient and difficult to make out.

The video was poorly done and showed little or no organization of the content.

Few (less than 75%) titles and cred-its are accurate, legible, and draw the viewer’s attention.

General Requirements

Objective or Thesis Green Routine®

Creativity & Originality

Content Facts & Information

Videography: Techniques & Clarity

Videography: Interest

Audio

Style & Organization

Titles & Credits

CATEgOry 7 PTS 5 PTS 3 PTS 1 PT

PublIX gO grEEN vIdEO CONTEST rubrIC : : : 63 TOTAl POINTS Points may be awarded on a sliding scale from 1-7, the point allocation listed below is just a guideline.v

The video entries will be judged

based upon the following criteria:

>> Relevance to the theme of the video

contest: A Middle School Green Routine®

>> Originality

>> Clear, concise creative statement

& a well-defined primary audience.

>> Quality of submission.

>> Appropriate for a middle school

campus audience and the

surrounding community.

>> Well-defined narrative sequence

that visually demonstrates:

A Middle School Green Routine®

>> Memorable and engaging use of

imagery and sound to communicate

your message.

>> Resourceful use of the available

equipment.

>> Visual metaphors are unique

and avoid commonly used clichés.

>> The majority of the video content

is original.

>> All non-original footage is public

domain or licensed and cited as such.

>> All music is properly cited with

permissions sought as needed.

+JudgINg CrITErIA Below is a general description of the evaluation criteria that is detailed in Contest Rubric above.

A Newspaper in Education publication brought to you by Publix Super Markets, Inc. Go Green! 19

1. YOU DONOT HAVETO BUY ANYTHINGTOENTER ORWIN. MANY KIDSMAY ENTERTHISCONTEST BUT ONLY A FEWWILLWIN PRIZES.

2. The Publix Show Us Your “Green Routine”Contest(“the Contest”) is sponsored by Publix SuperMarkets, Inc. (“Publix”), Florida Press EducationalServices, Inc. (“FPES”), and the Herald-TribuneMedia Group (“HTMG”) (collectively referred to“Sponsors”). This Contest is subject to all federal,state and local laws and is void where prohibited.

3. Contest begins on January 2, 2012. Entry deadlineis February 17, 2012 at 11:59:59 p.m. EasternTime(“ET”). Each studentmay only enter once. HTMG’scomputer is the official time-keeping device for thisContest promotion. Winners will be announced onor about April 22, 2012.

4. Sponsors may interpret these Official Rulesas needed— including but not limited to rulesregarding entries, selection of winners, deadlines,restrictions on prizes, and eligibility — and all ofSponsors’decisions are final.

5. By entering, you (and your parent/legal guard-ian) agree to these Official Rules. There are otherrestrictions so read these Official Rules carefully.

ELIGIBILITY6. To be eligible to participate in this Contest, youmust have your parent or legal guardian’s permis-sion, you must be enrolled in the sixth (6th) gradeand you must reside in the geographic scope ofthe Contest, which includes only:

a. The entire state of Florida;

b. The following Alabama counties: Autugua,Baldwin, Elmore, Houston, Jefferson, Lee, Lime-stone , Madison, Montgomery, Morgan, Russell,Shelby, St Clair and Tuscaloosa;

c. The following Georgia counties: Barrow, Bar-tow, Bibb , Bryan , Camden, Carroll , Chatham,Cherokee, Clarke, Clayton, Cobb, Columbia,Coweta, DeKalb, Dougherty, Douglas, Fayette,Forsyth, Fulton, Glynn, Greene, Gwinnett, Hall,Henry, Houston, Jackson, Lee Lowndes, Mus-cogee, Newton, Oconee, Paulding, Richmond,Rockdale, Seminole, Spalding, Thomas andTroup;

d. The following South Carolina counties: Aiken,Anderson, Beaufort. Berkeley, Charleston,Dorchester, Greenville, Jasper, Lexington,Pickens, Richland and Spartanburg; and

e. The following Tennessee counties: Davidson,Hamilton, Maury, Rutherford, Sumner, Wil-liamson andWilson.

7. You are not eligible to enter the Contest or towin any prizes if anyone in your immediate family(which means mother, father, sisters and brothers)is an employee of Publix, FPES, or HTMG.

8. There is no limit on howmany students mayappear in a Video Entry (defined below). However,each student is limited to participating as a Teammember in one (1) Video Entry. In addition, Teamprizes are limited to four (4) students per Team.

PRIZES9. Grand Prize (1): Up to four (4) TeamMemberswill receive a pocket video flip camera and a $50Publix gift card. The Grand Prize Team’s Teacherwill receive a $100 Publix gift card to use duringa school recognition event. Approximate RetailValue (“ARV”): $740 ($160 per TeamMember and$100 Teacher).

10. State Runner-Up Prizes (4): Up to four (4) TeamMembers per State Runner-Up Team will receive a$25 Publix gift card. The State Runner-Up Team’sTeacher will receive a $100 Publix gift card to useduring a school recognition event. ARV: $200. ($25per TeamMember and $100 Teacher).

PRIZE RESTRICTIONS11. Publix Gift Cards are subject to certain termsand conditions. Please refer to http://www.publix.com/services/gift/GiftCertificates.do for moreinformation. All details of all prizes are at Sponsors’sole discretion. You are responsible for any chargesthat are not specifically listed above in the prizedescription. You are also responsible for payingany taxes that may be associated with your prize.

12. You may not transfer or change your prize orexchange it for cash except that the Sponsors maysubstitute a prize with a prize of equal or greatervalue if they believe that it is necessary.

13. Any portion of your prize that you do not claimor use will be forfeit and you will not be entitledto any alternative or cash substitute. All prizes arebeing provided to you“as is”with no warranty orguarantee of any kind by Sponsors. Merchan-dise prizes do not have any warranty except formanufacturers’warranties (if any). Sponsors havenot made any promises to you about any prize orany part of it.

TO ENTERa. Step One: Your Team will need to have asponsoring teacher (“TeamTeacher”) whowill first be required to visit niegogreen.com(“Contest Site”) to provide his/her contactinformation (name, address, telephone numberand email address). Once the TeamTeacher hasbeen validated, he/she will receive a link to re-turn to the Contest Site to complete the onlineregistration process for each his/her respectiveTeam. The TeamTeacher must supply the fol-lowing information for each student memberof your Team during the online registrationprocess: (i) name, (ii) address, (iii) current gradein school, (iv) confirmation that the student’sparent/guardian has given permission to par-ticipate in this Contest. Your Teammay have asmany Teammembers as you like, but only four(4) individual (student) prizes will be awardedfor any winning Team.

b. StepTwo: Create your video entry (your“Video Entry”) relating to the contest theme ofcampus sustainability, whichmeans the socialand environmental practices that protect andenhance the human and natural resourcesneeded by future generations to enjoy a qualityof life equal to or greater than our own. YourVideo Entry should incorporate at least one ofthe three“R”s of sustainability:“Reduce”,“Reuse”,and“Recycle”. YourVideo Entry alsomust satisfyall of the“Submission Requirements”that aredescribed below.

c. StepThree: Once you have finished creatingyour Video Entry, your TeamTeacher mustlog back in to the Contest Site and follow theonline instructions to submit your Video Entry.You may only enter the Contest one time.Onceyou have submitted yourVideo Entry, it maynot be changed, modified or corrected.

14. Entries will be accepted into the Conteststarting on January 2, 2012 at 12:00:01 a.m. ETand ending on February 17, 2012 at 11:59:59 p.m.ET (“Entry Period”). To enter, your team (each a“Team”) must follow the following steps:

15. To be eligible for the Contest, all Video Entriesand required information must be received bySponsors no later than February 17, 2012 at11:59:59 p.m. ET. Any Video Entries that are notreceived along with all required information bythis deadline will not be judged or eligible to win.All Video Entries become the property of Sponsorsand will not be returned or acknowledged.

16. Sponsors are not responsible for any entriesthat are lost, late, illegible, misdirected, mutilatedor incomplete or that are not received by Sponsorsby the deadline stated above for any other reason.

17. The information that provided in connectionwith the Contest may be used by Sponsors in ac-cordance with the Privacy Policy (or Policies) foundat the Contest Site, whichmay be updated fromtime to time.

SUBMISSION REQUIREMENTS;18. To be eligible for judging, your Video Entrymust satisfy all of the following requirements(“Submission Requirements”):

a. Your Video Entry must be original to you andyour Teammembers and must not include anycontent (such as music, pictures, video or othermaterial) that was created by any other personunless you have obtained the rights to usesuch content or it is “public domain”content.

b. Your Video Entry must not contain any third-party logos, trademarks or copyright material.

c. Your Video Entry must not include anyprofanity, nudity, illegal or immoral conductor any material that Sponsors or any of theContest Judges determine is offensive in theirdiscretion.

d .Any person whose face is shown in yourVideo Entry must have given you permission

to use their image in this Contest. If yourVideo Entry is selected as a winner, you will berequired to give Sponsors a written permissionto use their images in this Contest. Sponsorsmay require you to provide the names andcontact information (such as phone number oraddress) of each person who is visible in yourVideo Entry.

e. Your Video Entry must not exceed one (1) GBin size or three (3) minutes in run time.

19. Any Video Entry that is determined by Sponsorsin their sole discretion at any time during theContest to violate the Submission Requirements orthese Official Rules, or to otherwise be unsuitable,offensive or in poor taste, may be rejected and dis-qualified even if it has previously been submittedfor any of the Panel Judging rounds (below). Spon-sors retain sole discretion as to whether any VideoEntry satisfies the Submission Requirements andthese Official Rules and their decisions are final.

WARRANTY BY CONTESTANT20. By entering your Video Entry, you promisethat your Video Entry is original to and created byyou and your TeamMembers and that it does notplagiarize, libel, disparage, or otherwise violateanyone’s rights.

LICENSE21. If your Team is declared a winner, you agreethat you will grant to Sponsors a non-exclusive,perpetual, worldwide, royalty-free, irrevocablelicense to copy, distribute, display, modify, publishand make derivative works from your Video Entryor portions of your Video Entry on the ContestSite and in Sponsors’marketing materials in anymedia of any kind, including Sponsors’web sites,and you agree that you will not be entitled to anycompensation or money for any of these uses ofyour Video Entry.

FIRST ROUND OF JUDGING(SEMI-FINALIST SELECTION)22. On approximately February 20, 2012, FPESwill assemble an independent panel of judgesconsisting of educational professionals whowilljudge all of the properly submittedVideo Entries inaccordance with the Digital Video Rubric detailed atthe end of the Official Rules. Subject to verificationof eligibility, the four (4) contestants in each partici-pating state whoseVideo Entries receive the highestoverall scores during the First Round of Judging willbe declared the Semi-Finalists, for a total of twenty(20) Semi-Finalists.

SECOND ROUND JUDGING(FINALIST SELECTION)23. On approximately February 27, 2012, Publix willassemble an independent panel of judges consist-ing of Corporate Publix Marketing professionals.This second panel will judge the entries of thetwenty (20) Semi-Finalists based on the judgingcriteria listed above. Subject to verification ofcontinuing eligibility, the Semi-Finalist in eachparticipating state whose Video Entry receive thehighest score during the Second Round of Judgingwill be declared a Finalist, for a total of five (5)Finalists.

FINAL ROUND JUDGING (WINNER SELECTION)24. On approximately March 2, 2012, Publix willassemble a new (and final) independent panel ofjudges consisting of Corporate Publix profession-als. This second panel will judge the entries ofthe five (5) Finalists based on the judging criterialisted above. Subject to verification of continuingeligibility, the Finalist whose Video Entry receivesthe highest score during Final Round of Judgingwill be declared the Grand PrizeWinner. Theremaining four (4) Finalists will be declared theState Runner-Up PrizeWinners.

25. In the event that there is a tie during any ofthe three (3) rounds of judging, the Video Entrythat receives the highest score in the“Objective orThesis” (Green Routine) category within the DigitalVideo Rubric detailed at the end of the Official Ruleswill be declared the winningVideo Entry of the tiedVideo Entries. Sponsors reserve the right to selectfewer than the stated number of Semi-Finalists,Finalists orWinners in the event that they do notreceive a sufficient number of eligible and adequateentries.

26. Sponsors may, but will not be required to,post all or part of the winning Video Entries onthe Contest Site and other Sponsor web sites.Subject to obtaining parental consent (exceptwhere prohibited), Sponsors may, but will notbe required to, show pictures and/or profiles ofthe TeamMembers and/or TeamTeachers of theGrand PrizeWinner and/or the Finalists and/or theSemi-Finalists on the Contest Site but will not berequired to compensate the TeamMembers or theTeamTeachers for such use of their pictures and/or profiles.

WINNER NOTIFICATION27. Sponsors will contact the TeamTeacher of thepotential winning Teams via telephone and/oremail using the information provided by duringregistration. TeamTeacher will be responsible fordistributing the eligibility verification materials tothe parents/legal guardians of TeamMembers ofthe potential winning Teams. Parents/legal guard-ians may be asked to provide Sponsors with valididentification, signed affidavits of eligibility andpublicity releases (except in Tennessee) and proofof current enrollment and may be required to signother legal documents, including tax forms and arelease supplied by Sponsors which, among otherthings, releases Sponsors and a range of relatedcompanies or persons from liability related tothis Contest and the prizes. Sponsors in their solediscretion may post the name of the TeamTeacherand the first name and last initial of the TeamMembers of the confirmed Semi-Finalists and/orFinalists and/orWinners on the Contest Site.

28. A potential winning Teammay be disqualifiedand forfeit its prize if any of the following occur: (a)Sponsors cannot reach its TeamTeacher directlyafter trying to contact him or her for seven (7) days,(b) the TeamTeacher or any Teammember fails tosatisfy any eligibility or verification requirement inthese Official Rules, (c) the potential winningTeamrefuses to accept the prize, or (d) the potentialwinningTeam is determined to be ineligible forany reason.

29. In the event that a potential winning Team isdisqualified for any reason, Sponsors will select analternate winning Team from the remaining VideoEntry entries using the same judging method andjudging criteria set forth above, so long as thereare a sufficient number of eligible and properlysubmitted Video Entries remaining. Any alternatewinning Teammust satisfy all eligibility require-ments and restrictions of these Official Rules.

PUBLICITY RELEASE / COPYRIGHT RELEASE30. By accepting a prize, where permitted by law,each winning Team and TeamMember grantsto Sponsors and those acting on their behalf(and agrees to confirm that grant in writing),the right to print, publish, broadcast, and usefor the purposes of this or similar contest only,worldwide in any media now known or hereafterdeveloped—including, but not limited to, theWorldWideWeb—at any time(s), their name,picture, likeness, and information, as news orinformation and for art, trade, and/or promotionalpurposes without additional compensation orreview. Any individuals depicted in the potentiallywinning Video Entries must also sign and return aRelease of Liability/Publicity within the time periodspecified by Sponsors. Each winning Team andTeamMember also grants to Sponsors the rights touse the winning Video Entries for promotion of thisContest or similar purposes for a period of three (3)years, where permitted by law.

LIMITATION OF LIABILITY /DISCLAIMER OF LIABILITY31. All Teams, TeamTeachers and TeamMembersagree that Sponsors and their respective parents,subsidiaries, directors, agents, agencies, affiliates,franchisees, promoters, officers, directors, employ-ees and related persons (a) are not responsible forlost, interrupted, or unavailable network, server,or other connections, or for any failed telephoneor computer hardware or software, or for anyfailed, delayed, misdirected, corrupted, or garbledtransmissions or errors of any kind, whether hu-man, mechanical, or electronic, or for entries thatfor any reason are not received by Sponsors by thedeadlines stated above; (b) are not responsible forany injury or damage to any computer, modem orother electrical device as a result of participationin this Contest or downloading of any software ormaterials; (c) are released from any and all liability

related to this Contest and the receipt and use ofthe prize; and (d) will not be responsible for the in-ability to select Semi-Finalists, Finalists orWinnersbecause of postal failure, equipment failure, ordata storage failure.

MISCELLANEOUS32. Sponsors have the right to cancel, terminate orsuspend this Contest or any part of this Contest ifthe security, administration, fairness or operationof this Contest corrupted or impaired by any non-authorized intervention, network failure, informa-tion storage failure, telecommunications failure,malfunction, or other causes beyond Sponsors’control, as determined by Sponsors in their solediscretion. In that event, Sponsors will select theSemi-Finalists, Finalists orWinners from among allentries received at the time of the Contest termina-tion that are not believed to have been affectedby the event causing termination, using the samejudging method and criteria set forth above.

33. Sponsors have the right to prohibit you or yourTeam from participating in this Contest if Sponsorsdetermine (in their discretion) that (a) you haveattempted to tamper with Contest in any way; (b)you have tried to cheat or circumvent the OfficialRules; (c) you have acted in any unfair way whileparticipating in the Contest; (d) you have tried toannoy, threaten or harass any other contestantor Sponsors; or (c) you have acted in any otherdisruptive manner. If Sponsors fail to enforce anyof these Official Rules in any situation, that doesnot mean that Sponsors have waived the OfficialRules with respect to you.

34. All activity arising out of and relating to theContest is subject to verification and/or auditingfor compliance with the Official Rules and youagree to cooperate with Sponsors concerningverification and/or auditing. All references toa Team’s status as a “Semi-Finalist,”“Finalist”or“Winner”are subject to verification and/or auditingby Sponsors. If verification activity or an auditevidences non-compliance with the Official Rulesas determined by Sponsors in their sole discretion,Sponsors reserve the right to disqualify that VideoEntry from the Contest at any time.

35. Sponsors reserve the right to correct typo-graphical or clerical errors in any Contest-relatedmaterials. No more than the number of prizesstated above will be awarded. If more than thatstated number of prizes is claimed for any reason,Sponsors will award only the stated number ofprizes by selecting the Semi-Finalists, Finalists and/orWinners from all legitimate, un-awarded, eligibleprize claims by applying the same judging methodand criteria described above.

DISPUTES36. By participating in the Contest, you agreethat (a) any and all disputes, claims, and causes ofaction that relate to the Contest or any prizes, willbe resolved individually, without any class actionsof any kind; (b) any and all claims, judgments andawards will be limited to actual out-of-pocketcosts, but will not include attorneys’ fees; and (c)no person will be permitted, under any circum-stance, to claim or receive any award of punitive,incidental or consequential damages or damagesthat are multiplied or increased in any way and youwaive any claims for such damages.

37. All issues and questions relating to this Contestor the Official Rules in any way are governed byFlorida law, regardless of any choice of law orconflict of law principles. Any legal proceedingsrelating to the Contest or the Official Rules can bebrought only in the federal or state courts locatedin Hillsborough County, Florida and nowhere elseand all you consent to jurisdiction in HillsboroughCounty, Florida. If any of these Official Rules isheld to be invalid or unenforceable or illegal, theseOfficial Rules will otherwise remain in effect andbe interpreted as if the invalid or illegal rule werenot included.

WINNERS’ LIST / OFFICIAL RULES COPY38. For a copy of the Official Rules orWinners’ List,visit NIEgogreen.com, or mail a self-addressed,stamped envelope to: Publix “Show Us Your “GreenRoutine”Contest,” c/o Publix Marketing Depart-ment, 3300 Publix Corporate Parkway, Lakeland,FL 33811, specifying either “Winners’ List Request”or “Official Rules Request.” TheWinners’ List will beavailable after May 22, 2012.

O F F I C I A L R U L E SGoGreenVideoContest2012


for additional information regarding this Newspaper in Education program, please contact

Mary Charland, NIE Manager, Herald-Tribune Media Group at (941) 361-4545 or e-mail [email protected]

NIEgogreen.com orheraldtribune.com/nieFor more information on the

Publix GREEn YOuR SCHOOl’S ROuTInE COnTEST and full lesson plans, please download your teacher guide

at nIEGoGreen.com OR AT: heraldtribune.com/nie,

or your local newspaper in Education website

Student Team Prizes (up to four per state):

A $25 gift card from Publix

Teachers of the teams of four state finalists would receive a Prize:

(one per state)

$100 Publix Gift Card to be used for school

recognition event

priZES

Each member of the winning Student Team (up to four) would receive a Prize:

FirST pLACE WiNNEr priZE(S):

A $50 gift card from Publix

A pocket video flip camera

$100 Publix gift card to be used for school

recognition event

Teacher of the First Place

Team would receive a Prize:

Go Green Video Contest

FOur STATEFiNALiST priZE(S):

SEE PAgE 17FOr dETAIlS & PAgE 19 FOrCONTEST rulES

go green! - nieonline · 2012. 12. 23. · 4 go green! a newspaper in education publication brought...

Documents