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Glory DaysHow to Cultivate Alumni Support
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Why Reach Out?
• Source of history & knowledge• Mentors• Annual Donors• Planned Givers
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How Do I Find My Alumni?
• Contact through reunions• Database – Google Forms, Filemaker, others• Website • Facebook
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Keeping in Touch
Database• Database Registration
(Privacy considerations)• Reunion Services
News from Home• Constant Contact• Newsletters• Social Media https://
www.facebook.com/MidwayHSAlumni
Question: Does the affinity you have for your college/university translate to your high school experience?
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Legal Considerations
This Not This
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Cultivation/Stewardship
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Possible Events to Build SupportMISD Graduate Staff Members
The Nifty Nineties The Crazy Eighties
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Homecoming Reunions at Football Game
Decade Reunions Tour the School
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Decade Birthday Parties
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Solicitation
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Distinguished Alumni/Service Event
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Athletic Hall of Fame
Recognition Wall Honorees
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Targeted AsksTeacher Tributes/MemorialsClass Gifts Following ReunionBack to School Supplies - JJ Baskin, “The Gang’s All Here: Alumni Development, Relationships & Success – Texas Education Foundation Network, 4/5/2013
Other Strategies
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Current Case StudyDenise Root, Executive DirectorCedar Hill ISD Education Foundation
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HistoryAlumni Directory Database shared with the ISD
ISD and EF assist with 10 year class reunions
1980 and earlier organize their own reunionsAthletics drives alumni reunions/Hall of Fame
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Longhorn LegacySocial media driven alumni campaign• Reconnect alumni with the district• Gather information – contact info, occupation• Speaker’s bureau• Walls of Fame w/photos and current occupation• RAISE MONEY!
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Five50 CampaignChallenge the last 50 classes to each raise $5,000Cedar Hill community donation categoryThree categories of directed support
• Legacy Scholarship• Legacy Grant• Legacy Fund• Student Support • Learning Experiences• School Environment
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Mechanicswww.causevox.com – online fundraising/crowdfunding
• Social media driven • Facebook, Twitter, Email, and CHISD website to promote• Multiple promotional videos• Year-end letters
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Results• LOTS of Likes • Alumni agreeing they need to get behind this• BUT not a lot of donations so far
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SummaryAlumni relationships were not cultivated prior to campaignNeed to have • Identified class leaders• Contacted them to get buy-in• Asked them to agree that they would donate• Ask them to network with other alumni
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Contact Information
Suzi Pagel, CFREExecutive DirectorMidway ISD Education Foundation13885 Woodway DriveWaco, TX [email protected] MidwayHSAlumni
C. Denise RootExecutive DirectorCedar Hill ISD Education Foundation285 Uptown Blvd., Bldg. 300Cedar Hill, TX 75104972.291.1581 X [email protected]