Glocalisation Movement in South Korea

by Prof. Hwa-Seo Park

Advisor to KLAFIR

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Conceptualisation of Glocalisation

• Globalisation Vs Glocalisation - Macro-Macro-localisation - MicroMicro-globalisation

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Glocalisation in Korea& Role of KLAFIR

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Case Study:

Goseong’s

Glocalisation Strategies

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Brief Introduction

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The Southern end of Korean Peninsula, connected to Pacific Ocean.

area of 517 Km2

population of 56,000

very well known for “the land of Dinosaur” (World Dinosaur Expo was held in 2006)

Goseong Five Clown Mask Dance (Korea’s No7 intangible cultural heritage)

Brief Introduction

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Yacht resort in the Danghangpo Bay

The Mediterranean Sea

The Mediterranean Sea

The Mediterranean Sea of Korean Peninsula

▶ the least affected area by typhoon in Korea

(Most of the Naval Ships are moored during the typhoon)

The Mediterranean Sea of Korean Peninsula

▶ the least affected area by typhoon in Korea

(Most of the Naval Ships are moored during the typhoon)

Danghangpo BayDanghangpo Bay

Glocalisation through Natural Assets

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Special Region of Shipbuilding Industry

(Designated by Korean Government on July 16, 2007)

Special Region of Shipbuilding Industry

(Designated by Korean Government on July 16, 2007)

Middle-size Ship building yard

Large-size Ship building yard

Block building yard

Shipbuilding complex zone

(residence, ship building yard, hotel etc)

Glocalisation through Natural Assets

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Canal ConstructionMooring Facilities

(2,400 ships)

Mooring Facilities(2,600 ships)

Yacht Building Yard

Marine Youth Center

Yacht Display

and Sales Center

Yacht Marine School

Yacht Repair/Maintenance

Yard

1st Stage2nd Stage

The Sketch of the Yacht Facilities in the Danghangpo BayThe Sketch of the Yacht Facilities in the Danghangpo Bay

Glocalisation through Natural Assets

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Korea’s traditional masked dancing performance

Korea’s No.7 Intangible Cultural Assets

Invited to USA, Spain, Czechoslovakia, Japan, China, Mongolia,

Cambodia, Taiwan

Glocalisation through Cultural Assets:Goseong’s Five Clown Mask Dance

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Goseong: “the land of dinosaur”

- world’s biggest dinosaur footprint fossil sites

April 14 - June 4, 2006(52 days)

Theme: Dinosaur, the Earth and the Mystery

Visited by 1.5 million tourist

The 1st Dinosaur World Expo in 2006

Gyeongnam Goseong Dinosaur World Expo Main Venue

Gyeongnam Goseong Dinosaur World Expo Main Venue

Special VenueSpecial Venue

Glocalisation through Local Festival:Tailoring local festivals to international taste

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The 2nd Dinosaur World Expo in 2009

March 27 - June 7, 2009(73 days)

Theme: The Amazing Dinosaur World where your

imagination comes to life.

Glocalisation through Local Festival:Tailoring local festivals to international taste

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Thank You!Thank You!

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