globevents brands 2013
DESCRIPTION
GlobEvents, a "quality mark" in tourism. Different brands, different target groups, different media campaigns Trending in travel, trending in events and trending in marketing..TRANSCRIPT
“The world is a book and those who do not travel read only one page.”
–St. Augustine
GlobEvents bvba+124.000 people experienced a GlobEvents trip in 2013
History
Core Values
Brands
Advertising and promotion
Q and A
GlobEvents the beginning…
There is only 1 boss, the customer
"Your Most Unhappy Customers Are Your Greatest Source Of Learning."
–Bill Gates
Globevents bvba Since 1995Experience + added value
Creativity
Fast moving and trending
"If everything seems under control, you're just not going fast enough."
–Mario Andretti
www.snowblend.com
+ 12.000 bookings /winter
Belgian and Dutch market
Snowblend
www.surfblend.com
June -> September
+ 6.000 bookings /summer
Belgian and Dutch market
Surfblend
www.snowjam.be
Belgian Championship snowboard and freestyle ski
Biggest festival in the mountains
+ 2.000 bookings /1 week
Belgian market
Snowjam
www.holidayblend.com
Travel and Leisure deals
Started September 2013
Belgian and Dutch market
Holidayblend
www.xperiece.travel
Year round
+ 80.000 bookings
Belgian, German and Dutch market
Exclusive sales partnerships
Xperience
www.weekendjeweg.be
Year round
Joint Venture Bookit
+ 30.000 bookings
Belgian (NL) market
Weekendjeweg.be
www.gobali.travel
Year round
Incoming Agent
+ 600 bookings
European market
Gobali.travel
www.ilovemadness.com
E-Marketing
Radio
Reports on TV
Barters on TV
Barters in print
Barters with other brands
Famous ambassadors
360° marketing with media
Most important: ambassadors
"Nothing influences people more than a recommendation from a trusted friend. A trusted referral is the Holy Grail of advertising.."
–Mark Zuckerberg
The
is the limit
„The way to get started is to quit talking and begin doing."
–Walt Disney