social brands 100 at engage 2013
DESCRIPTION
Slides from our presentation at Engage 2013.TRANSCRIPT
Social Brands 100
What is asocial brand?
Win-win relationshi
ps
What is asocial brand?
Active listening
Appropriate
behaviour
What isSocial Brands 100?
What we’ve learned so far
2012 Nominees
9%Charity
19%FMCG
13%Travel
9%Retail
14%Publishing& Media
No.1
No.1
Social Brands 100 2012
17%Charity
14%FMCG
13%Travel
9%Retail
Publishing& Media
8%
Social Brands 1002013
CrowdSourced
Social Brands 1002013
CrowdSourced
Social Brands 1002013
Past Nominees
CrowdSourced
Social Brands 1002013
Past Nominees
SocialBakers
Monitoring(UK)
Social KPIs by platform
• Average post engagement rate (ER)• Fan growth• Response rate• Response time
• Video views growth• Subscriber growth
• Channel engagement rate
• Channel Like/Dislike ratio
• Follower growth • Average tweet engagement rate• Total mentions• Response rate• Response time
15%
45%
40%
Oursurvey
715Brands
23Industries
715Brands
23Industries
AUTOMOTIVE • CHARITY • CONSUMER ELECTRONICS CONSUMER
GOODS • COSMETICS & BEAUTY • EDUCATION ENTERTAINMENT •
FINANCIAL SERVICES • FMCG HOSPITALITY • LEISURE •
PROFESSIONAL SERVICES PROPERTY • BUILDERS • PUBLIC
SECTOR
PUBLISHING & MEDIA • RETAIL • SHOPPING CENTRE
SPORTS APPAREL • TECHNOLOGY • TELECOMMUNICATIONS
TRANSPORT AND LOGISTICS • TRAVEL • UTILITIES
Social Brands 100 2013
18%FMCG
9%Travel
5%Charity
16%Retail
11%Publishing& Media
What’s next?
MAY
23
Results:
www.slideshare.com/headstream
@socialbrands100
Facebook.com/socialbrands100
@maeve_os
Thank you