Presented by: Zeel Sharma-B:50, Kartikey Jani-B:18 Sanket Shah-B:49, Amit Gurav-B:14

WelcomeTo

the presentation of GLOBALIZATION

Presented to Ms. Urvi Amin

Date: 18-12-2009

What is Globalization?

• Globalization can be defined as integration of economic, cultural, political and social systems through internationalization and localization.

From where it originated

History….

• Globalization has played an important role in expansion of various dynasties.

E.g.:-Roman Empire, Mughal Dynasty.• In 17th century Globalization became a

private phenomenon for East India Company.

• East India Company became the first company to share risk and enable joint ownership of companies by issuing shares of stock: an important driver for globalization.

Modern Globalization

• Globalization, since World War II, is largely the result of planning by politicians to break down borders that hamper trade, to increase prosperity and interdependence thereby decreasing the chance of future war.

• Since World War II, barriers to international trade have been considerably lowered through international agreements.

Effect of Globalization…Positive effects…

• Globalization has various aspects which affect the world in several different ways such as:

IndustrialFinancialEconomicPoliticalInformationalCompetitionTechnical

Effect of Globalization… Negative Effects…

• Increased inequality• Brain drains• Black marketing• Exploitation of poor countries• Child labour, Forced labour

Now we will see one practical aspect of

“GLOBALIZATION”

“Air- Drome” as a

case study.

WHAT IS THIS…???

“One world, One Burger”- McDonald’s

McDonalds Mission Statement

Visualize My

Global Conquests

One’s upon a timeWhen I

was Baby

History:

• :

Year Description

1927 Brothers Dick and Mac McDonald open a hamburger stand called "The Airdrome" at the airport in Monrovia, California

1940 Open the first McDonald's restaurant, on U.S. Route 66

1953 The McDonald's begins to franchise their restaurant

1958 McDonald's worldwide sells its 100 millionth hamburger.

1959 McDonald's begins billboard advertising.

1962 McDonald’s first National magazine ad appears in life magazine

1963 The 500th McDonald's restaurant opens in Toledo, Ohio.

1968 The 1000th McDonald's restaurant opens in Des Plaines, Illinois.

1971 The first Asian McDonald's opens in July in Japan

History –Cont.Year Description

1972 The McDonald's system generated $1 billion in sales through 2200 restaurants.

1978 The 5000th McDonald's restaurant opens in Kanagawa, Japan.

1980 The 6000th McDonald's restaurant opens in Munich, Germany

1984 The company is a main sponsor of the 1984 Summer Olympics

1996 First McDonald's opens in Belarus, marking the chain's 100th country

1996 The first Indian McDonald's opens

2003 McDonald's starts a global marketing campaign labeled as "i'm lovin' it“ simultaneously in more than 100 countries.

2009 Total no of stores-31,000

Present Scenario:

World Location Year wise

Our research and conclusion for Mcdonald’s Corporation:

SWOT Analysis

Organization Hierarchy Chart

SWOT AnalysisSTRENGHTS:S1:AdvertisementS2:Great Partnership with Coca-ColaS3:Clean EnvironmentS4:Proffesional training

WEAKNESS:W1:Product DevelopmentW2:PriceW3:Management of franchisees

OPPURTUNITIES:O1:InternationalizationO2:Growing dinning out Market.

THREATS:T1:Health-Conscious customerT2:Local competetiorT3:Economic downturnT4:Saturated industry.

Internal

factors

External

Factors

Strengths Weakness

Opportunities

Explore new oversea market

Promote & advt along with coke

Promote for kid & attract middle age grp

Change menu acc. To country

Promote its Best-seller

Switch to local suppliers

Strictly Select new Franchisees

Threats

Promotion campaign

Switch to healthier product lines of coke

Emotional attach strategy

Open the door to Hamburger Uni for more managers

Add new Flavor

Buy-more Save More Promotion Strategy

Brand itself with better Services

Strictly Select new Franchisees

Organizational Hierarchy Chart

Trainee Crew

Crew Member

Training Squad

Shift runningFloor

Manager

Floor Manager

Trainee Floor Manager

Trainee Manager

Second Assistant Manager

First Assistant Manager

Restaurant ManagerLevel 5

Level 4

Level 3

Level 2

Level 1

McDonald’s growth report

Revenue ▲ US$ 22.6

billion

McDonalds survives the recession

Bibliography

• www.wikipaedia.com• www.mcdonalds.org• www.google.com

Made by:

ZeelSharma

Kartikey Jani

Amit Gurav

Sanket Shah

BYE BYE SEE U AT McDonald's

YouTube- McDonaldisation.avi