benefitting from globalgiving's corporate relationships
DESCRIPTION
Victoria Gandy from GlobalGiving's Business Development Team presents on GlobalGiving's coporate partnerships and ways that your organization can benefit.TRANSCRIPT
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GlobalGiving Corporate Partnerships
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Who Are GlobalGiving’s Corporate Partners?
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GG Partnership Options
• Strategic Philanthropy
• Employee Engagement
• Gift Cards
• Online Challenges
• Cause-Related Marketing
• API Integration
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Strategic Philanthropy: Dell
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Strategic Philanthropy: Dell GG connected Dell to NGOs focused on
technology, education and youth that would help carry out YouthConnect initiative
GG helped Dell facilitate and implement grants
Dell gave total of $2.7M in grants to 11 NGOs in India, Brazil and Mexico; over $1M through GG
GG works with and advises Dell as they continue to expand and refocus their programs
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Employee Engagement: Nike
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Employee Engagement: Nike
• Nike uses the WE Portal to engage it’s 30,000 employees worldwide
• Employees have access to all projects on GG
• Instead of traditional matching, receive a GG gift card for amount donated
• Over $1M given since program started one year ago
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Gift Cards: Discovery Communications
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• Discovery gave specially branded, electronic GG gift cards to employees for the holidays
• GG sent customary reminder in February to employees who hadn’t redeemed with particular emphasis on giving to Haiti disaster
• 70% of employees redeemed their cards for $13,755
• Gave additional $34,790, matched at 100% by Discovery
• Total = $83,340
Gift Cards: Discovery Communications
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Online Challenges: Bonterra
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Online Challenges: Bonterra • Bonterra Vineyards teamed up with
Growing Power to support urban farms throughout the US by sponsoring a national giving challenge on GG
• Offered cash incentives to drive donation volume and project outreach efforts
• 7 projects raised almost $40,000 from 604 donors
• 5 secured a permanent spot on GG
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Cause-Related Marketing: The Girl Effect
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Cause-Related Marketing: The Girl Effect
• The Girl Effect was launched in 2008 by the Nike and NoVo Foundations to raise awareness about the unique issues affecting girls globally
• GG powers the Take Action portion allowing supporters to either give to the general fund or support a specific organization in the fund
• To date has raised $407,500 from 7252 donors
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Cause-Related Marketing: Neutrogena
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Cause-Related Marketing: Neutrogena
• Neutrogena launched a social media campaign called “Wave for Change”
• Gave $200K divided among three areas – education, environmental issues, and disaster relief – as decided by their Facebook fans
• GG was asked to refer organizations on the site that were active, responsive and highly ranked
• Promoted charitable giving alongside Neutrogena products
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API Integration: National Geographic
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API Integration: National Geographic
• Launched the Global Action Atlas in beta early 2010
• Currently 100 projects on Global Action Atlas and continuing to expand
• Will serve as call-to-action for National Geographic issue-related stories
• Major launch in development; across all NG-related media outlets (magazine, television, online, etc.) will reach approximately 60M viewers
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2011 and Beyond
What’s NEXT for GG?