global research capabilities - sis international

Global Research

Capabilities

INTERNATIONAL

RESEARCH

SIS BACKGROUND & CAPABILITIES

Our differentiation is that we are the only firm with the global resources,

expertise and integrated methods to provide full insight into the entire

business landscape---customers, competitors, supply chains, markets,

stakeholders and cultures.

With a full view, our clients are able to not only better understand their

customers and key stakeholders, but also can better appreciate complex

market forces and how to outmaneuver competitors.

We are an industry leader in “Hybrid” research approach, integrating

market research and competitive intelligence covering the full spectrum

of our clients’ knowledge needs. SIS is a proud member of ESOMAR, AMA,

MRA, AIMRI, SCIP and PBIRG.

SIS International Research is a leading research &

intelligence firm with 30+ years’ experience in US and global markets.

42018 SIS Internasional Research

ww

w.s

isin

tern

atio

na

l.co

m

World Wide Headquarters 11 East 22nd Street, 2nd Floor, New York, NY 10010 t: +1 212 505 6805

SIS Corporate History

Ruth Stanat establishes SIS International Research, Inc. on Madison Avenue in New York City as a syndicated market research report

company

1984 1990 2002

2000 1986 Ruth Stanat publishes The Intelligent Corporation, a book that expounded on effective strategic planning and building the intelligent corporate intranet.

SIS establishes Brand Health and Brand Research division

SIS becomes a founding member of the Society of Competitive Intelligence Professionals (SCIP).

Global GoldGlobal Jumpstart

about:blank


ww

w.s

isin

tern

atio

na

l.co

m


SIS Corporate History

SIS publishes one of the first books on China's Generation Y

2005 2009 2018

2012 2007 SIS establishes its B2B Market Research and Educational Testing Division

Global SIS realized with fully aligned operations

SIS adopts the slogan

Navigate the Global Economy™

SIS launches key regional research hubs in London, Berlin,

Toronto, Mexico City, Sao Paulo, Manila, and ShanghaiAdditionally, established SIS Car Clinics

about:blank


ww

w.s

isin

tern

atio

na

l.co

m

World Wide Headquarters 11 East 22nd Street, 2nd Floor, New York, NY 10010 t: +1 212 505 6805World Wide Headquarters 11 East 22nd Street, 2nd Floor, New York, NY 10010 t: +1 212 505 6805

SIS International Mission

To provide actionable

Research, Strategy and

Consulting, around the

world and everywhere our

clients may be, helping

them to address their

strategic priorities and

capture strategic

opportunities.

about:blank

about:blank

Ruth StanatPresident

NYC Headquarters

Michael StanatDirector of Global

Operations

Sales Team

Alexi SchwartzkopffLead Sales Analyst

Duilio BiniProject Analyst

Jordan GrossoProject Analyst

Gabriella PittalugaProject Analyst

Operations Team

Delores DiGiovanniSenior Project Manager

Melissa Goldstein Senior Project Manager

Colleen BoynesSenior Project Manager

Kacy RossSenior Project Manager

Kyler KoonsProject Manager

Strategy Team

Damir GilyazovManager Market Intelligence

And B2B Recruitment

Rich GasparreSenior Strategy Analyst

Javier Santos Strategy Analyst

Brian JeonStrategy Analyst

Omar BencosmeStrategy Analyst

Financial Team

David AinahmaneshDirector of Finance

SIS China

Anita MengProject Manager

SIS Korea

Subeen OckProject Manager

SIS EMEALondon Office

Cédric Marin Managing Director

Louise SebagProject Manager

Edward DuesterbergProject Manager

Thomas CastroFacility Manager

SIS Global Team


ww

w.s

isin

tern

atio

na

l.co

m


Primary ResearchSIS Management of Multi-Country Studies

SIS International has

conducted research for

more than 70% of the

Fortune 500 and many

of the world’s most

influential multinational

organizations

Unlike many large

market research

suppliers, SIS efficiently

prepares and delivers

high quality proposals

and deliverables.

Combination of market

research, market

intelligence and

strategy into the

analytical framework.

We go beyond the data

and provide actionable

intelligence.

SIS provides a dynamic

view of the market with

its hybrid services,

integrating numerous

techniques in its

deliverables, in addition

to traditional Market

Research techniques.

SIS International

provides value.

Actionable information

based on solid research

that is high quality and

competitively priced.

Our Reputation Our Nimbleness Our Understanding Our Creative Approach Our Value

about:blank

SIS Global Reach


ww

w.s

isin

tern

atio

na

l.co

m


SIS Global CapabilitiesSIS capabilities span the globe through direct and affiliate offices along with global partnerships in over 120 countries

about:blank


ww

w.s

isin

tern

atio

na

l.co

m


Founder and President

Ruth Stanat

Since 1984, SIS International has provided assistance to

organizations with strategic planning, market research reports,

market expansion or business development studies and ad hoc

research for answers to specific business issues. SIS International

Research is also a recognized worldwide leader in providing

customized tracking for competitive intelligence. Stanat is a

Charter Member of the Society for Competitive Intelligence

Professionals and a recipient of the SCIP Fellows Award. During

1990-1993, Stanat personally traveled and expanded the SIS

International organization, which spans over 120 countries in Asia,

Europe, Latin America and the Middle East.

about:blank


ww

w.s

isin

tern

atio

na

l.co

m



Ruth Stanat

Ruth Stanat is the founder of the concept and implementation of

"corporate intelligence networks.” In her first book, “The Intelligent

Corporation,” published by AMACOM, the publishing division of

the American Management Association, 1990, Stanat provides a

methodology for the implementation of corporate intelligence

networks. Stanat is also author of “Global Gold - Panning for Profits

in Foreign Markets,” published by AMACOM, 1998.

about:blank


ww

w.s

isin

tern

atio

na

l.co

m



Ruth Stanat

Ruth Stanat was appointed by the Secretary of Defense to serve a

three-year term on the Defense Advisory Committee on Women in

the Services (DACOWITS) committee for the Pentagon. The

DACOWITS committee is comprised of 34 civilian members from

throughout the United States, selected on the basis of

achievements in business, their professions and in civic affairs. The

Secretary of Defense appoints members for a three-year

term,without compensation, to advise him on matters relating to

the effective utilization of women in the services.

about:blank


ww

w.s

isin

tern

atio

na

l.co

m


Meet Our Great TeamSIS Global Headquarters – New York, NY

Rich GasparreSenior Data

Analyst

Michael StanatDirector of Global

Operations

Anita MengProject Manager,

China

Andy ShinoharaProject Manager,

Japan

about:blank


ww

w.s

isin

tern

atio

na

l.co

m



Cédric MarinManaging

Director of EMEA

Ralph PaganVP of Strategy and

Market Intelligence

Damir GilyazovManager of

Competitive and

Market

Intelligence

Melissa GoldsteinManager of

Recruitment

about:blank


ww

w.s

isin

tern

atio

na

l.co

m



Brian JeonStrategy Analyst

Colleen BoynesProject Manager

SIS Operations Department

Laura RepresaProject Manager

EMEA

about:blank


ww

w.s

isin

tern

atio

na

l.co

m


SIS Strategy

SIS Strategy team helps

companies prepare for the

future through customized

research answering questions

regarding

❖ Business strategy

❖Market opportunity

assessments

❖Market sizing

❖Market entry planning

❖Mergers and acquisitions

Senior Data Analyst, SIS Strategy

Rich Gasparre

Rich Gasparre provides Market Entry &

Opportunity Research, Competitive Analysis, Go

To Market solutions, Market Sizing, Market

Positioning and Pricing research. This Strategy unit,

together with SIS’s full-service Market Research

division, provides in-depth insights to clients

globally.

He brings over 15 years of Quantitative and

Qualitative analytic experience across several

areas, including Financial Services, Academic

research, and Government Procurement. Rich

previously provided consulting services to several

large Financial Services companies such as

Citicorp and Banco Santander, and earlier in his

career worked for Science Applications

International and Chemical Bank.

about:blank


ww

w.s

isin

tern

atio

na

l.co

m


Michael has spent over 10 years at

SIS International, and had prior work

experience in Shanghai and Dubai.

He received a Bachelor’s Degree in

International Business and Marketing

from the McDonough School of

Business at Georgetown University in

Washington, DC. He is receiving his

Executive MBA from Cornell University

in New York City. He is a published

author on “China’s Generation Y,”

one of the first books on China’s

Millennials. He also attended the

United Nations International School in

New York City receiving an

International Baccalaureate diploma

in Economics and

Anthropology. Michael is an active

member of the National Press Club in

Washington DC, and the University

Club of New York City. He has

traveled extensively to 100+

countries. He has been featured on

many prominent media outlets

including Reuters, NBC, China Daily,

Voice of America, USA Today, CNBC

and Bloomberg.

Director of Global Operations

Michael Stanat

Michael Stanat is the Director of Global

Operations at SIS International Research. He leads

our extensive operations in the Americas, Asia,

Europe and worldwide.

Stanat has had key roles at SIS between New York,

Shanghai, London, and Los Angeles, playing

significant roles in project operations, client

servicing, corporate development and marketing.

He is the Founder of SIS London EMEA & Shanghai

APAC offices, leading a crucial role in SIS's global

expansion.

about:blank

SHANGHAI OFFICE


ww

w.s

isin

tern

atio

na

l.co

m


Meng is a project manager in SIS

International Research. Prior to

working with SIS, Anita has over 5

years work experience in marketing

service industry and led several

global B2B projects. She has broad-

based skills and functional

knowledge within multiple areas in

business.

She worked and consulted with a

variety of clients (covering 10+

countries in North America, Europe,

Africa and Asia) including food &

beverage manufacturers, HoReCa

service providers, retailers,

technology service providers on

brand promotion, China market

entry strategy, marketing message

optimization and organization of

featured events.

Project Manager, China

Anita Meng

about:blank

TOKYO OFFICE


ww

w.s

isin

tern

atio

na

l.co

m


Project Manager, Japan

Andy Shinohara

Andy Shinohara is a valuable and experienced

project manager at SIS International Research.

He specializes in research projects consumer

behavior, healthcare, and education. Being

fluent in both English and Japanese, he utilizes

his best efforts in balancing multinationals

projects while headquartered in New York.

To polish his Japanese language, Andy is a part

time teacher at the Lyceum Kennedy

Japanese School, a private school in

Manhattan, and the Tenri Cultural Institute. Mr.

Shinohara has his BBA from City University of

New York, Baruch College major in human

resource management and minors in

Psychology, Communication and Law.

about:blank

EMEA LONDON OFFICE

SIS Core Competencies


ww

w.s

isin

tern

atio

na

l.co

m


SIS Core CompetenciesMarket Research

Strategic Analysis: The integration of desk research, qualitative research and quantitative research findings. Provides a full 360 degree landscape of the market opportunity.

IV

III

II

IQuantitative Research

Phase III:

Strategic Analysis

Phase IV:

Desk Research / Data

Mining

Phase I:

Qualitative Research

Phase II:

about:blank

Combining Market Research & Competitive (Market) Intelligence

Hybrid Services

SIS provides a unique combination of global Competitive Intelligence &

Market Research employed throughout all phases of the project

Consumer and Business-to-

Business research

❖ SIS International is known for

the quality of its global and

domestic B2B research

❖ SIS has 25 years experience of

recruiting executives, and

optimizes its fieldwork lists for

quality

Emerging Markets

❖Core competency in

emerging markets: Africa,

Middle East, Eastern Europe,

Latin America

❖ Experts stationed on-the-

ground

❖ SIS accesses key opinion

leaders by industry sector in

these countries

Efficient Project

Management

❖ Because SIS runs a highly

efficient organization, costs

go into the execution of

projects

❖ Immediate responsiveness to

clients

❖ Unique Strategic “Roll up”

Analysis

❖Combination of market

research, market

intelligence and strategy

into the analytical

framework

❖ Development of proprietary

analytical models

❖ Application of statistical

methods - Our “hybrid

analytical” model


ww

w.s

isin

tern

atio

na

l.co

m


SIS

Customized

Research ServicesAd Hoc Research

Emerging Markets Research

Market Sizing/Feasibility

New Product Concept Tests

Product And Service Evaluation/Analysis

Brand Loyalty/Brand Switching Studies

Sensory/Taste Testing

Tacking Studies And Image Measurement

Attitude & Usage Studies

Customer Profiling

Retail Shopping Behavioral Studies

Market Segmentation

Customer Satisfaction Analysis

Employee Satisfaction Analysis

Competitive Analysis

Ad/Media Analysis And Tracking

about:blank


ww

w.s

isin

tern

atio

na

l.co

m


SIS Strategic Position in the Research Industry

Combining

Market Research

&

Competitive

(Market) Intelligence

about:blank


ww

w.s

isin

tern

atio

na

l.co

m


SIS Data-Mining Intelligence Model

SIS has over 30+ years

of experience in

market intelligence and/or data mining.

Our staff is highly

skilled in researching a

wide range of sources

to research and

“triangulate” the data

to deliver insights to

be tested by

qualitative and quantitative.

about:blank

SIS 360 Insights Model

SIS integrates secondary

research, qualitative

research, and quantitative research.


ww

w.s

isin

tern

atio

na

l.co

m


Cutsomer Analysis

Competitor Analysis

Supply Chain Insights

Company Analysis

Market Landscape

SIS Research Process

Market Program

Development

Research-based

Strategy

Implement and

Manage Strategy

Product Strategy

Price Strategy

Promotion Strategy

Distribution Strategy

Packaging Strategy

Marketing Plan

Gap Analysis

Customer Relation. Mgt.

Segmentation Approaches

Customer Targeting

Positioning Strategies

Strategic

Situation

about:blank

SIS Multi Country Capabilities

Efficient Project ManagementBecause SIS runs a highly efficient organization, costs go into the execution of projects Immediate responsiveness to clients

Emerging Markets Core competency in emerging

markets: Asia, Middle East, Eastern Europe, Latin AmericaExperts stationed on-the-groundSIS accesses key opinion leaders by industry sector in these countries

Hybrid services combining Market Research & Strategic IntelligenceA unique combination of global Competitive Intelligence & Market Research employed throughout all phases of the project

e.g. Phase I: Market Intelligence/Competitive

Intelligence --- Phase II: Qualitative Research ---Phase III: Quantitative Research

Consumer, Medical & B2B Research & ConsultingSIS has 30 years experience of recruiting executives, and optimizes its fieldwork lists for quality

Unique Strategic “Roll up” Analysis Combination of market research, market intelligence and strategy into the analytical frameworkDevelopment of proprietary analytical modelsApplication of statistical methods - Our “hybrid analytical” model

Data Collection Capabilities


ww

w.s

isin

tern

atio

na

l.co

m


SIS Global Reach

NORTH AMERICA

United States, New York City

Canada, Toronto

EUROPE

Austria, Vienna

Belgium, Brussels

Bulgaria, Sofia

France, Paris

Czech Republic,

Prague

Finland, Helsinki

France, Paris

Germany, Frankfurt

Greece, Athens

Hungary, Budapest

Ireland, Dublin

Italy, Milan

Luxembourg

Netherlands,

Amsterdam

Norway, Oslo

Poland, Warsaw

Portugal, Lisbon

Russia, Moscow

Slovenia, Ljubljana

Spain, Madrid

Sweden, Stockholm

Switzerland, Zurich

UK, London

MIDDLE EAST / AFRICA

Bahrain

Cyprus, Nicosia

Egypt, Cairo

Israel, Tel Aviv

Saudi Arabia, Riyadh, Jeddah

South Africa, Johannesburg

Turkey, Istanbul

ASIA

Australia, Sydney

China, Beijing

Hong Kong

India, New Delhi

Indonesia, Jakarta

Japan, Tokyo

Malaysia, Kuala Lumpur

Singapore

South Korea, Seoul

Taiwan, Taipei

Thailand, Bangkok

LATIN AMERICA

Argentina, Buenos Aires

Brazil, Sao Paulo

Chile, Santiago

Colombia, Bogotá

Ecuador, Quito

Mexico, Mexico City

Peru, Lima

Venezuela, Caracas

about:blank


ww

w.s

isin

tern

atio

na

l.co

m


Global Capabilities: SIS Hybrid Services

NORTH AMERICA

Global Corporate

Headquarters New York City

Los Angeles

Canada, Toronto

EMEA

Europe, Middle East, and

Africa Headquarters London

ASIA

Shanghai

Tokyo

Singapore

LATIN AMERICA

Mexico, Mexico City

Brazil, Sao Paulo

about:blank


ww

w.s

isin

tern

atio

na

l.co

m


Our Global Reach.SIS is recognized as a global research leader, having conducted Business, Competitive and Market Intelligence in over 120 countries since 1984.

Our Experience. SIS has developed substantial experience and expertise in over 50 industries. Our tracking services and publications add to the understanding necessary to conduct complex research worldwide.

Our Responsive Client-Servicing.SIS realizes that wasted time is the opportunity of a clients competitor, and expeditiously responds to clients.

SIS International is not your typical intelligence firm. Here is why we are different and how we provide value to our clients:

Reasons to Choose SIS International Research

about:blank


ww

w.s

isin

tern

atio

na

l.co

m


Our Reputation. SIS International has conducted research for more than 70% of the Fortune 500 and many of the world’s most influential multinational organizations.

Our Understanding. SIS International keeps in mind the importance of competition and timeliness in mind. We go beyond the data and provide actionable intelligence.

Our Creative Approach. SIS provides a dynamic view of the market with its hybrid services, integrating numerous techniques in its deliverables, in addition to traditional Market Research techniques.

Our Value. SIS International provides value with globally recognized research and competitive

pricing and quality.

SIS International is not your typical intelligence firm. Here is why we are different and how we provide value to our clients:

Reasons to Choose SIS International Research

about:blank

global research capabilities - sis international

Documents