global mobile tv market 2015-2019
TRANSCRIPT
Covered in this Report• This report covers the present scenario and growth
prospects of the global mobile TV market for 2015-2019.
• Technavio's report, Global Mobile TV Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts.
• The report covers the market landscape and its growth prospects in the coming years.
• The report includes a discussion of the key vendors operating in this market.
Global Mobile TV Market 2015-2019
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Market Overview
• A TV that can be accessed on mobile devices such as smartphones or tablets is referred to as a mobile TV.
• It offers both free-to-air and pay TV services.
• Free-to-air television service is received from terrestrial television stations, whereas pay TV is delivered by a cell phone network provider.
• In a mobile TV, live shows can be downloaded and podcasted from the internet to view as per user's convenience.
• Technavio's analysts forecast the global mobile TV market to grow at a CAGR of 7.96% over the period 2014-2019.
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Key Vendors and Regions
• AT&T
• Comcast
• MobiTV
• Sky
• SPB TV
• Time Warner Cable
• Verizon Communications
View Our Report: Global Mobile TV Market 2015-2019
• Americas
• APAC
• EMEA
Vendors Regions
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Key Findings
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• Pick-and-pay services enable customers to pay for the channels they wish to watch.
• They offer freedom from traditional bundled services, which include a package of pre-defined channels or mobile TV channels along with the regular satellite TV/IPTV channels.
• Vendors are aggressively adopting this strategy to control the increased churn rate of subscribers, resulting from the high adoption of OTT and IPTV services.
• However, the popularity of pick-and-pay services could lead to the extinction of many channels, increasing the cost for content providers who need to be flexible with content development and delivery.
• In terms of subscriber base, APAC will experience the fastest growth during the forecast period.
• An increase in disposable income, resulting from economic growth, especially in China, is the major factor fueling market growth.
• Currently, the market is in its nascent stage, and this limits the number of vendors offering mobile TV services.
Key Questions Answered in Our Report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
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Global Mobile TV Market 2015-201995 Pages | SKU: IRTNTR6301
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