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GLOBAL MEMBERSHIP DRIVE BREAKTHROUGH IN ENGAGEMENT AND GROWTH

WWW.ZONTA.ORG GLOBAL MEMBERSHIP DRIVE

On top of the engagement and

retention, we would like to mobilize all

clubs during the period April 2017- May

2018 to recruit new members!

WWW.ZONTA.ORG GLOBAL MEMBERSHIP DRIVE

The Global Membership Drive is a strategic

initiative of Zonta International to increase its

member engagement and growth

We need your active support!

Use the GMD material on www.zonta.org

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AMBITION OF THE GLOBAL MEMBERSHIP DRIVE

The Global Membership Drive (GMD) is a campaign launched by Zonta International asking for an exceptional effort of all Zonta clubs during the period April 2017– May 2018 to increase our member engagement and realize significant membership growth.

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THE GMD WORKS ON 2 LEVELS:

• Engage and Retain: Create real passion for Zonta and its mission among our members to ultimately foster retention.

• Recruit: Motivate clubs to achieve a real breakthrough in membership growth.

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GROWING ENGAGEMENT IS A CONSCIOUS PROCESS

Once recruited, we need to consciously guide each member up the engagement ladder

Zonta Friend

Passive Member

Zonta Leader Engaged in the

Zonta structure

Supporting Zonta, attending our

events, paying membership

dues

Supporting Zonta, attending

our fundraising events

Active Member Fully engaged, advocating,

serving and donating regularly

Zonta Leader Circle

Zonta Member

Circle

Outside

World

Recruit

Engage

Engage even more

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CONTENT

1. Ambition of the GMD

2. Engagement and Retention

3. Recruitment Boost

4. Conclusion

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ENGAGEMENT AND RETENTION

Happy members stay

in Zonta !

How to keep your

members happy and

engage them even

more?

By actively

managing your

membership life

cycle!

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MEMBER LIFE CYCLE MANAGEMENT Club boards have the task to manage each member actively during its Zonta Life! New members need information, welcoming and onboarding support, mentoring Existing members need to be activated and feel active club participation, friendship and attention, encouragement, recognition Very motivated members need to be trained and convinced to take a Zonta leader role in their club or elsewhere in the organisation Even leavers may still promote Zonta. Stay in touch!

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WHERE TO START? AT CLUB LEVEL!

• Is each member fully aware of Zonta’s mission?

• Is there an active club life around Zonta and its Mission?

• Is there a good atmosphere in the club with friendship and respect for diversity?

• Is the club board aware of the task to actively manage the wellbeing of each member?

ASSESS HOW ENGAGED YOUR CLUB IS AND ACT!

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WHERE TO START? AT CLUB LEVEL!

• Are all members actively engaged or are there some less motivated members?

• Did you ask why members are less motivated or disengaged and act on it?

• Does the club organize fundraising activities with active participation of all members?

• Are your committees active and delivering good work?

ASSESS HOW ENGAGED YOUR CLUB IS AND ACT!

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WHERE TO START? AT CLUB LEVEL!

• Does the club participate to advocacy campaigns such as Zonta Says No?

• Is your local service money effectively used to empowering women?

• Does the club fulfill its duty to send the 33 percent of its service money to the foundation?

• Are your members regularly attending area/district/international Zonta meetings?

ASSESS HOW ENGAGED YOUR CLUB IS AND ACT!

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ASSESS THE ENGAGEMENT AND ACT

• Reach out to each member and have a regular personal chat on how they feel in the club and about Zonta

• Listen to complaints or shortcomings about the club organisation, ask for suggestions and act

• Motivate each member personally to participate, donate, advocate

• Listen to diversity of opinions, discuss and align

• Give attention and make them feel useful: use their talents, network, ....

• Ask to take up a role in the club or to organise an event

• Support and stay in touch with members that are ill or have temporary hardship

TIPS TO ACTIVATE THE PASSIVE MEMBERS

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ASSESS THE ENGAGEMENT AND ACT

• What is the life cycle stage and engagement level of each member?

• Is the member :

• New? Long-time member?

• Happy in Zonta?

• Passive? Active? A Zonta leader?

ASSESS EACH INDIVIDUAL MEMBER

IN YOUR CLUB

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ASSESS THE ENGAGEMENT AND ACT

• Reach out regularly to each individual and ask how they feel in Zonta

• Ask what can be improved in the club life

• Show public appreciation and ask for their further support

• Motivate to participate to area/district/ZI convention or other international Zonta events

• Give a more active role in the club

• Use their talents, network, ....

• Ask to take up a role as Zonta Leader

• Ask them to mentor new or passive members

TIPS TO ENCOURAGE ACTIVE MEMBERS IN

YOUR CLUB

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ASSESS THE ENGAGEMENT AND ACT

• Thank your leaders regularly for their efforts

• Encourage to continue their efforts and be even more ambitious – propose to candidate for a higher Zonta International leadership position

• Ask them to share positive experience about Zonta and motivate the active members to also become a Zonta leader

• Ask them to mentor other members

TIPS TO RECOGNIZE ZONTA LEADERS IN

YOUR CLUB

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CONTENT

1. Ambition of the GMD

2. Engagement and

Retention

3. Recruitment Boost

4. Conclusion

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RECRUITMENT BOOST: NEW MEMBERS, CLUBS

• The ZI objective is to achieve a five percent growth in global membership and one new club per district

• If every club recruits at least one new additional member – we will have 1100 new members!

• If every district adds at least one more club - we will have 480 new members

• This would give a total net increase of around 1600 members!

AMBITION FOR EXISTING CLUBS

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RECRUITMENT BOOST: RECRUITING THE RIGHT MEMBERS

ADD THE CANDIDATE ENGAGEMENT

CHECK TO YOUR ADMISSION PROCESS

• Beyond just paying membership dues, a new

member should :

• Be fully informed about our mission, how

we work

• Understand the expectations of

engagement that we have and be willing to

spend some effort

• Be enthusiastic about Zonta and its mission

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RECRUITMENT BOOST: RECRUITING THE RIGHT MEMBERS

ADD THE CANDIDATE ENGAGEMENT

CHECK TO YOUR ADMISSION PROCESS

• Beyond just paying membership dues, a new

member should :

• Willing to speak up and advocate for

women’s matters

• Willing to actively participate in fund raising

acivities,and to foster our local and

international service projects

• Actively participate in the club life,

committees etc…

• Hopefully be willing to take an operational

role in Zonta in the near or longer run

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FIND OUR SUPPORT MATERIAL FOR RECRUITMENT

• Use the support material that we make available on membership.zonta.org/GlobalMembershipDrive

• We have launched a visual campaign with the tag line:

‘ Add your voice to empower women »

HOW TO FIND THE RIGHT NEW MEMBERS?

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FIND OUR SUPPORT MATERIAL FOR RECRUITMENT

• Post the campaign visuals on your website and facebook. « Like » and « Share » each other’s Facebook page. Make sure this information « Goes Viral » and that candidates can find your Zonta Club contact data.

• Please ask all your members to reach out to their Zonta friends, those that already participated in your events, donated money, have a strong network and hand them one of our cards or our « Welcome to Zonta » booklet.

HOW TO FIND THE RIGHT NEW MEMBERS?

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ENRICH THE ZONTA EXPERIENCE

Membership matters do not stand alone.

• Well-conducted meetings with interesting speakers

• Exciting fundraising and fellowship activities

• Quality service and advocacy projects

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ENRICH THE ZONTA EXPERIENCE

Membership matters do not stand alone.

• Awards and scholarships for women and girls

• Credibility and visibility in local community

• Understand the international dimension of Zonta

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CREATE AWARENESS AMONG LEADERS

• The positive impact of higher member engagement on retention

• Their task as « shepherd » to integrate each member, create cohesion in the club and continue to bond with each member all along

• Their task to manage the stages of the membership lifecycle consciously