Santiago Iniguez, Dean IE Business SchoolGlobal HR Forum, Seoul 3 Nov 11

Santiago Iñiguez de OnzoñoSantiago Iñiguez de OnzoñoThe Learning Curve.

How Business Schools Are Reinventing Education

www.thelearningcurvebook.comPalgrave Macmillan 2011

First PartDiagnosisDiagnosis

1.Business Education is not mature

but ratherbut rathersome B-Schools are mature

Develo

pm

ent

Intr

oduct

ion

Gro

wth

Matu

rity

Decl

ine

Time

Sale

s

Develo

pm

ent

Intr

oduct

ion

Gro

wth

Matu

rity

Decl

ine

Time

Sale

s

“There are no mature industries;there are only mature companies”

(John Stopford)

“For MBAs Dim Outlook This Spring”

The New York Times, January 14, 1992

“For MBAs Dim Outlook This Spring”

The New York Times, January 14, 1992

“The End of Management”

R.J Samuelson, Washington Post, May 5, 1993

“For MBAs Dim Outlook This Spring”

The New York Times, January 14, 1992

“The End of Management”

R.J Samuelson, Washington Post, May 5, 1993“The End of Business Schools? Less Success than Meets the Eye,”

Pfeffer & Fong, Wall Street Journal, September 3, 2003

“For MBAs Dim Outlook This Spring”

The New York Times, January 14, 1992

“The End of Management”

R.J Samuelson, Washington Post, May 5, 1993“The End of Business Schools? Less Success than Meets the Eye,”

Pfeffer & Fong, Wall Street Journal, September 3, 2003

H. Mintzberg: Managers, Not MBAs, 2004H. Mintzberg: Managers, Not MBAs, 2004

“For MBAs Dim Outlook This Spring”

The New York Times, January 14, 1992

“The End of Management”

R.J Samuelson, Washington Post, May 5, 1993“The End of Business Schools? Less Success than Meets the Eye,”

Pfeffer & Fong, Wall Street Journal, September 3, 2003

H. Mintzberg: Managers, Not MBAs, 2004H. Mintzberg: Managers, Not MBAs, 2004“Is It Time to Retrain Business Schools?”

K. Holland: The New York Times, March 14 2009

http://www.gmac.com/selections/2004/sel_04.pdf

Beyond Maturity: Three Avenues for Growth

• Extend the Family of MBA Programs

• Attract more Women to MBA Programs• Attract more Women to MBA Programs

• Further internationalize the MBA Class

2.The age of

University-based, full-servicebusiness schools

(vs. independent schools)(vs. independent schools)

His vision for the school is "to become Europe's leading university-based business school." The mission is "to create and disseminate world-class, cutting-edge research that is relevant in the sense of influencing organisations in the way business is done; to create world-class business leaders who are responsive to change and innovation class business leaders who are responsive to change and innovation whatever the size of the organisation; to provide a return on investment for students and alumni and inform the way they think over their entire careers”

Mark Taylor, Dean of Warwick Business School., October 7th, 2010

October 3, 2011

Opportunities for University Based B-Schools

• Hybridization of Curricula: Cross-disciplinary courses

• Double degrees

• Developing multiple forms of intelligence

3.Competition is multipolar:

Being global means “presence”Being global means “presence”in major markets

4.Unprecedented Strategic Alliances

between B-Schools accross Continentsbetween B-Schools accross Continents

5. Further Mergers (& Acquisitions)

European Mergers(still not cross-border…)

• The “new” Manchester Business School (UK)

• TiasNimbas (Netherlands)

• Henley Business School (UK) • Henley Business School (UK)

• Aalto University (Finland)

• Presidential Academy (Russia)

6. New, Innovative forms of

Integrating Pedagogy & TechnologyIntegrating Pedagogy & Technology

FT List of On-Line MBA Programs

FT October 10th, 2011

7.Reforms in Higher EducationThreats and OpportunitiesThreats and Opportunities

Transformations in Higher Education

• Higher tuition fees, more scholarships

• Growth of Part-time, On-line Programs• Growth of Part-time, On-line Programs

• Shortening of program length

Conclusion:

DifferentiationDifferentiation

DifferentiationDifferentiation

Second PartPrognosisPrognosis

1. Developing a New Model of Faculty:KangaroosKangaroos

“Humboldtian Faculty”Faculty as

Kangaroos:Faculty as “Mavens”

Mixed backgrounds

Learning Orchestrators

Catalysts of Knowledge

2. Research: Bridging the Academia and the Agora

The New Knowledge Value Chain

Universities as “Knowledge & Social Hubs”

Consultancies

PublisherMedia

University

ResearchCentre

Company

B-school

3. Renovated Curricula Truffled with Humanities

4. Identify and nurturedifferent forms of Intelligence in students

Multiple Intelligences

Analytical

Intelligence

Artistic

Intelligence

Relational

Intelligence

Spatial

Intelligence

Emotional

Intelligence

5. Reinforce social commitmentand practice of ‘Managerial Virtues’and practice of ‘Managerial Virtues’

Humanity: Social responsibility initiatives, enphasis on sustainability, team

work, international exchanges

Courage: Work pressure, peer competition, entreoreneurship courses

Wisdom & Knowledge: All MBA Courses, long-life learning, interactive learning methods, integration of pedagogy and technology

Character Strengths and Virtues

and ways to develop them in MBA Programs

(adapted from Peterson & Seligman, 2004)

work, international exchanges

Justice: Courses on business ethics, Law and Leadership

Temperance: Peer evaluation, 360ª Evaluation, emphasis on modesty,

coaching and individual learning solutions

Trascendence: Courses on Hummanities, Design Thinking, Internships

IE Business School

IE University

Thank You!