[global hr forum 2011] the global landscape for business schools
DESCRIPTION
The MBA can trace its origins back to the early 20th century in the United States. The Wharton School, established in 1881, by the University of Pennsylvania marks the beginning of the first program. Recently, in spite of their long history, U.S. university MBA programs have become a victim of their success. MBA programs started to spread to Europe, Latin America, and Asia since the 1950 - 60's and have recently started to gain momentum. According to a survey by GMAC, 80% of the 3710 newly established MBA programs were established outside of the United States. 1500 programs opened in Europe, and 1,449 opened in other regions, and only 708 programs opened in the U.S. After the 2008 economic crisis, the global political and economic power began to shift towards Asia and Latin America, and likewise a similar shift in world class MBA programs is in the process. In this session we will discuss how world class MBA programs came to establish competitive programs within the global arena, in the past, present, and future, and see what efforts they are making to maintain their competitive advantage.TRANSCRIPT
THE GLOBAL LANDSCAPE FOR THE GLOBAL LANDSCAPE FOR BUSINESS SCHOOLSBUSINESS SCHOOLS
GLOBAL HR FORUM 2011GLOBAL HR FORUM 2011
Judy D. Olian, DeanJudy D. Olian, DeanUCLA ANDERSON SCHOOL OF MANAGEMENTUCLA ANDERSON SCHOOL OF MANAGEMENT
November 3, 2011November 3, 2011
OVERVIEW:OVERVIEW:
� Inter-connectedness of global markets� Global business school trends across geographies:
o Growth o Applicationso Accreditation o Global branch campuses
� The role of business schools, and what we teach, in global competitiveness
� Questioning the ROI on the MBA� Global IT developments – challenge and opportunity
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EXPORTS OF GOODS AND SERVICES EXPORTS OF GOODS AND SERVICES AS PERCENT OF WORLD GDP, 1960 AS PERCENT OF WORLD GDP, 1960 –– 2007 2007
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Source: World Bank WDI & Global Development Finance Database
CHANGING REGIONAL SHARES OF GLOBAL GDPCHANGING REGIONAL SHARES OF GLOBAL GDP
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Source: IMF, World Economic Outlook Database, April 2010
TOP FIVE EMERGING COUNTRIES BY GDP GROWTH, 2005 TOP FIVE EMERGING COUNTRIES BY GDP GROWTH, 2005 –– 20152015
GD
P, U
S$,
Bill
ions
4,000
6,000
8,000
10,000
Brazil
China
India
Mexico
Russia
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Source: IMF, World Economic Outlook Database, April 2011
For Brazil and Russia, 2009 – 2015 are estimated valu es. For China, India and Mexico, 2010 – 2015 are estimat ed values.
GD
P, U
S$,
Bill
ions
0
2,000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
REGIONAL PERCENT CHANGE IN GDP, 2005 REGIONAL PERCENT CHANGE IN GDP, 2005 –– 2015* 2015*
0
2
4
6
8
10%
Cha
nge
in G
DP
Source: IMF, World Economic Outlook Database, April 2011
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*Estimated
-6
-4
-2
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Major advanced economies (G7) Newly industrialized Asian economiesEuropean Union ASEAN-5Middle East and North Africa
% C
hang
e in
GD
P
30%
40%
50%
60%2000-01
2009-10
US HIGHER EDUCATION INDUSTRY CHANGESUS HIGHER EDUCATION INDUSTRY CHANGES
0%
10%
20%
Public Private non-profit Private for-profit
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GROWTH OF GLOBAL MANAGEMENT EDUCATION, 2008 GROWTH OF GLOBAL MANAGEMENT EDUCATION, 2008 –– 20102010
4,996
10,676
6,087
12,526
6,000
8,000
10,000
12,000
14,000
2008
2010
Source: AACSB
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351
3,305
4,996
1,951
73
767
3,598
1,975
990
2,000
4,000
Africa Americas Asia Europe Oceania GLOBAL TOTAL
GMAT TESTS TAKEN, BY REGION GMAT TESTS TAKEN, BY REGION
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Source: The Economist, October 15, 2011
GMAT SUBMISSIONS BY ASIAN STUDENTS 2001 GMAT SUBMISSIONS BY ASIAN STUDENTS 2001 -- 20092009
11.10%
-5%
0%
5%
10%
15%
1 2
Asian Test-Takers Submitting to US Schools
Asian Test-Takers Submitting to ASIAN Schools
Source: GMAC
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-17.65%-20%
-15%
-10%
NOTE: All non-US test-takers submitting to US Schools dec lined by 14%
GROWTH IN AACSB’S NONGROWTH IN AACSB’S NON--US REPRESENTATIONUS REPRESENTATION
Source: AACSB Analysis, 2010
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REGIONS WITH AACSB, EQUIS, AND/OR AMBA ACCCREDITATI ONREGIONS WITH AACSB, EQUIS, AND/OR AMBA ACCCREDITATI ON
High Income Economies
91.39%
Upper-Middle Income Economies
6.42%
Source: AACSB Analysis of Publicly Available Data as of July 2010
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Lower-Middle Income Economies
2.19%
Low-Income Economies
0.00%
TOP HOME AND HOST COUNTRIES OF TOP HOME AND HOST COUNTRIES OF INTERNATIONAL BRANCH CAMPUSESINTERNATIONAL BRANCH CAMPUSES
US48%India
Others21%
HOME Country Establishing Branch Campuses Abroad
UAE25%
Others
Host Country
48%
Australia9%
UK8%
France7%
India7%
China9%
Singapore7%
Qatar6%Canada
4%
Others49%
Adapted from: 2009 OBHE report – “International Branch Campuses: Markets and Strategies,” by Rosa Becker
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GLOBAL COMPETITIVENESS INDEX 2011 GLOBAL COMPETITIVENESS INDEX 2011 –– 2012 2012 VS. QUALITY OF MANAGEMENT SCHOOLSVS. QUALITY OF MANAGEMENT SCHOOLS
Source: World Economic Forum Global Competitiveness Index 2011- 2012 Report
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GLOBAL COMPETITIVENESS INDEX 2011 GLOBAL COMPETITIVENESS INDEX 2011 –– 2012 2012 VS. CAPACITY FOR INNOVATIONVS. CAPACITY FOR INNOVATION
Source: World Economic Forum Global Competitiveness Index 2011- 2012 Report
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GCI GLOBAL COMPETITIVENESS INDEX 2011 GCI GLOBAL COMPETITIVENESS INDEX 2011 –– 2012 2012 VS. ETHICAL BEHAVIOR OF FIRMSVS. ETHICAL BEHAVIOR OF FIRMS
Source: World Economic Forum Global Competitiveness Index 2011- 2012 Report
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Source: Ogilvy & Mather Branding Research; N = 400 prospective students, 200 recruiters
ROI ON MBA TUITION?ROI ON MBA TUITION?
Source: The Economist, October 15, 2011
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Source: Ogilvy & Mather Branding Research; N = 400 prospective students, 200 recruiters
IMPORTANT IT SHIFTSIMPORTANT IT SHIFTS
� Almost 2 B global Internet users in 2010, with 13% Y/Y growth
� Shift to smart phones and tablets, from desktop and notebook PCs
� 3 dominant platforms:
o Social – Facebook, almost 700 M users
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o Mobile – iPhone/Touchpad, 130 M users
o Search – Google, almost 1 B users
� Global mobile traffic to grow 26x over next 5 years
� What’s the opportunity and challenge for business schools?
Source: By permission -- Matt Murphy/Mary Meeker, “Top Mobile Internet Trends, 2/10/11; http://www.businessinsider.com/mary-meeker-matt-murphy-2011-2#-1
UCLA ANDERSON’S GLOBAL STRATEGYUCLA ANDERSON’S GLOBAL STRATEGY� Regional focus - Asia and Latin America
� EMBA dual degree partnerships rather than satellites:o For Asia -- with National University of Singapore
o For Latin America – with Adolfo Ibanez University
� Learning opportunities to develop ‘global brains’:o Immersion trips to 18 locations
o Global requirement in curriculum
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o Global requirement in curriculum
o Global student body
o Global projects including entrepreneurial and cause-related
� Public mission includes global outreach
� Use of technology and social media to expand reach and enhance learning
� Faculty with global research interests, who bring into curriculum
OBSERVATIONSOBSERVATIONS� Emerging economies are where the action is, with rapid
growth of business schools there,
� Globalization means that students, faculty and campuses are moving in multiple directions
� Economic competitiveness, quality management education, the capacity for innovation, and ethical education, the capacity for innovation, and ethical behavior are correlated – good sign
� BUT – growing questions about the ROI on the MBA
� Social and mobile media offer challenges and opportunities for higher education
� Underserved regions continue to be underserved
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THANK YOUTHANK YOUTHANK YOUTHANK YOU
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