Global Food TrendsDaventry,

20 October 2004

• 12½ % van kinderen extreem overgewicht

• Health

• Sensory

• Connectivity

Mega Trends

Health

• The new diet• Functional Food• Raw Food• Food on the go• Children’s food

Health

• Cooking trends

The new dietSlow carb

• Low slow• Slow digesting carbohydrates• Lesser refined foods

Popular diets• South Beach (America), Naturlig Slank (Norway)• Montignac (France) , GI-factor (Australia)

Slow carbsPulses, grains, vegetables

Low carb

Trend

Slow carb

Fad

Slow carb

• Less sweet• More texture

• More vegetables, more whole grain bread

Functional food

• Protein• Peptide milk protein• anti-ageing (baby boomers)

Raw Food

• Taste matters• Charlie Trotter ambasador

Food as pure as you can eat

First global food trend

Food on the go

Food pyramids Eastern & Mediterrenean

Food on the goSweden

Food on the goParis

Children’s food

Children’s food

Children’s food

Healthy cooking trendsDressings

Health cookingMarinades

Steaming, grilling, Roasting

Health trends

Sensory

• 12½ % van kinderen extreem overgewicht

• The new taste• Taste boasting techniques• Chock food• Authenticity

Sensory

Safe adventure

New Taste

Sweet & spicyNew Taste

New spicesSumac, grains of paradise, piment d’espelette

Taste boasting technicsBarbecuing, smoking, curing, pickling

Winter barbecue

Indirect grilling‘Webering’

Comfort food, bold soothing flavours Look out for: Hungary, Austria, Russia

Eastern Europe cuisines

Schock foodContrasts

• Sensational ingredients• Experience!• Creator: Ferran Adria• Devotees on all continents

Authenticity

• Better taste• Greater variety• Freshness

Extra-ordinairy in ordinairy

New delicatessen:

Fresh, seasonal and regional products

New delicatessen:New variaties, branding

New delicatessenBranding

Connectivity

• 12½ % van kinderen extreem overgewicht

• Slow Food• Fooding• Home Entertaining

Connectivity

Slow Food

• Gastronomic culture• Taste• Conservation biodervisity• Protection traditional foods

FoodingRadio Nova Planet

Fooding

• Food + feeling• Character + harmony• Respect• Dedication

Home Entertaining• nr. 1 weekend leisure, quality time• Involvement

Baby boomers

Social skills

Echo boomers

Culinary skills

Back to the table

Worldwide!