global economy – a digital future: bournemouth – a world’s digital hub
TRANSCRIPT
- 1. Global Economy a Digital Future: Bournemouth a worlds digital hub Elvira Bolat MIDM, FHEA Lecturer in Marketing Programme Leader, BSc Marketing [email protected] @Elvira_MLady
- 2. Where has it all begun?
- 3. www.bournemouth.ac.uk
- 4. > 204 million 48000 4,000,000
- 5. Source: http://www.internetlivestats.com/internet-users/
- 6. Source: http://www.internetlivestats.com/internet-users/#byregion
- 7. Source: http://www.internetlivestats.com/total-number-of-websites/
- 8. Source: http://was-gb.wascdn.net/wp- content/uploads/2014/12/Screen-Shot-2014-12-11-at-16.55.28.png
- 9. Source: Tuten and Solomon, 2015. Social media marketing, p. 84. Social Media Touchpoints
- 10. Social Psychology Perspective Captology (Fogg 1996http://captology.stanford.edu)
- 11. Why does it matter???
- 12. Business Digital Economy Behaviour Legal implications Commerce Operations Competition Business Models
- 13. Digital Divide Problem of access Disparity of skills
- 14. As a connected society we seek Integrated Visual Personalised Automated Mobile
- 15. What does it mean for US?
- 16. Digital Culture
- 17. Characterised by the Hive Mind
- 18. Cases of the hive mind: Memes
- 19. Cases of the hive mind: UGC
- 20. Internet society = Democratic society?
- 21. the Amateur Culture
- 22. The Long Tail
- 23. Implications of the Long Tail for an international/global economy Microfinance & microcredit User-centered innovation
- 24. One-size-fits-all Not a Future THINK and BE Creative Strategic Unique Innovative