IMEX Las Vegas

October 11th 2011

Rohit Talwar

CEO - Fast Future

rohit@fastfuture.com

www.fastfuture.com

www.convention-2020.com

Global Business Trends and the

Implications for the Meetings Industry

Contents

Presentation p 3

About Fast Future p 39

Image Sources p 48

• Global strategic foresight study to help the meetings industry prepare for

the decade ahead - Industry-wide sponsors

• Outside-in focus

• Multiple outputs Nov 2009 – December 2011

Convention 2020

Organisations Need to Work on

3 Horizons in Parallel

1-12 Months

Operational

Excellence

1-3 Years

Drive for

Growth

3-10 Years

Creating

the Future

The World in 2020

Growth is not Guaranteed…

…Thinking is Back in Fashion

Transformational Change?

It’s Only Just Begun

Demographic Destinies 2 billion more people in 40 years –

Demographics is Driving Economics

1998

448 691

729

5231

4157

739

1030

344

585

Source : United Nations 2010 2050

Life Redefined –

Lifespans are Increasing

Under 50’s have 90%

chance of living to 100.

Aubrey de Grey suggests

we could live to 500 or 1000

What are the health,

housing, consumption and

resource implications?

What kind of opportunities

will be created?

BCG’S 2011 Global Challengers

and Emeriti: Origin Countries 33

20

14

8 6

5 4

3 3 2 2

1 1 1 1 1

0

5

10

15

20

25

30

35

Source: Boston Consulting Group, January 2011

Think Like the Customer

e.g. Open Innovation

New Business Thinking

e.g. Ultra-Quick Construction

Swoopo - The $17,739 iPad

Access vs. Ownership

Learning Investments

Telephony • Voice

• Messaging

• SIM card

• Phonebook

• Ring Tones

• Security

Connectivity • Cellular

• Up to 14 bands

• WLAN/BT

• GPS

• NFC

• FM

Data/

Enterprise • 100Mbps

• Email

• IMS

• Browsing

• VPN

• PIM

• Ecommerce

• Payments

Software • Protocols

• Middleware

• Applications

• User Interface

• Minimize fragmentation

Multimedia • Camera 8-16M

• Camcorder

• 24M Color Display

• Memory (160GB)

• Multiformat A/V • HD Video/TV out

• Games

(50-100M Tps)

• DRM

TMT – Convergence and Immersion

What I Want – When I Want

New Analytics and a New Knowledge Infrastructure

Internet of Things

Augmented Reality /

Interactive Data Eyeglasses

Haptics / Holograms / Interactive Surfaces

Future Growth Industries

Green Buildings - $600Bn by 2015

Source: PR Log, December 2010

Rising Infrastructure Spending

• CIBC projects up to $35 trillion in public works by 2030 (1)

• Annual spend:

– North America $180Bn

– Europe $205Bn

– Asia $400Bn

– Africa $10Bn

Airport Expansion by 2020

China from ~150 to 244

India from ~100 to 150

Opening Up Education

Transforming Healthcare

Green Transport Revolution

New Energy Solutions

Reinventing Retail

Nanomaterials - $100Bn

Smart Grid - $500Bn+

Bio-pharma - $300Bn by 2020

Source: PwC, ABLE, 2010

Industrial Biotech - $650Bn+ by 2020

Source: Economist, June 2010

3D Printing

$1Tn+

Conclusions – Playing to Win

• Think Customer

• Focus on Growth Markets

• Be Visible

About Fast Future

Fast Future

– Meetings Industry Services

• Briefings and workshops for executive

management and boards of venues, CVB’s and

associations

• Customised research on trends, technologies

and new markets

• Development of strategies and business plans

• ‘Deep dives’ on key trends and technology

developments

• Consultancy and workshop facilitation on

innovation and new business models

Fast Future • Research, consulting, speaking, leadership

• 5-20 year horizon - focus on ideas, developments,

people, trends and forces shaping the future

• Clients

– Industry Associations – ICCA, ASAE, PCMA, MPI

– Corporates - GE, Nokia, Pepsi, IBM, Intel,

Samsung, GSK, SAP, Orange, O2, E&Y, KPMG,

Amadeus, Sabre, Travelport, Travelex, ING,

Santander, Barclays, Citibank, DeutscheBank

– Governments - Dubai, Finland, Nigeria,

Singapore, UK, US

– Convention Bureaus – Seoul, Sydney, London,

San Francisco, Toronto, Abu Dhabi, Durban,

Athens, Slovenia, Copenhagen

– Convention Centres – Melbourne,

Adelaide, Qatar, QEIICC

– Hotels - Accor Group, Preferred,

– Intercontinental

– Congrex, Kenes

– Aeroports de Paris / Schiphol Group

Hotels 2020: Beyond

Segmentation Objectives

• Identify change drivers and

key success characteristics

for the globally branded hotel

sector over the next decade

• Examine the implications for:

– Hotel strategy

– Brand portfolio

– Business models

– Customer targeting

– Innovation

Rohit Talwar • Global futurist and founder of Fast Future Research.

• Award winning speaker on future insights and strategic

innovation – addressing leadership audiences in 40 countries on

5 continents

• Author of Designing Your Future – Published 08/2008

• Profiled by UK’s Independent Newspaper as one of the Top 10

Global Future Thinkers

• Led futures research, scenario planning and strategic

consultancy projects for clients in telecommunications,

technology, pharmaceuticals, banking, travel and tourism,

environment, food and government sectors

• Clients include 3M, BBC, BT, BAe, Bayer, Chloride, DTC De

Beers, DHL, EADS, Electrolux, E&Y, GE, Hoover, Hyundai, IBM,

ING, Intel, KPMG, M&S, Nakheel, Nokia, Nomura, Novartis,

OECD, Orange, Panasonic, Pfizer, PwC, Samsung, Shell,

Siemens, Symbian, Yell , numerous international associations

and governments agencies in the US, UK, Finland, Dubai,

Nigeria, Saudi Arabia and Singapore.

• To receive Fast Future’s newsletters please email

rohit@fastfuture.com

• 50 key trends

• 100 emerging trends

• 10 major patterns of change

• Key challenges and choices for

leaders

• Strategic decision making

framework

• Scenarios for 2012

• Key futures tools and techniques

• Published August 2008

• Price £49.95 / €54.95/ $69.95

• Email invoice request to

rohit@fastfuture.com

Designing Your Future Key Trends, Challenges and Choices Facing

Association and Nonprofit Leaders

Our Services Bespoke research; Identification &

Analysis of Future Trends, Drivers &

Shocks

Accelerated Scenario

Planning, Timelining &

Future Mapping

Identification of

Opportunities for

Innovation and Strategic

Investment Strategy Creation &

Development of

Implementation

Roadmaps

Design & Facilitation of

Innovation, Incubation

& Venturing

Programmes

Expert Consultations &

Futures Think Tanks

Personal Futuring for

Leaders and Leadership

Teams

Public Speaking, In-

Company Briefings,

Seminars and

Workshops

Example Projects • Public and private client research e.g. :

– Convention 2020 – the Future of Business Events

– Future Convention Cities Initiative – Maximising Long-term Economic Impact of Events

– One Step Beyond – Future trends and challenges for the events industry

– Hotels 2020: Beyond Segmentation – Future Hotel Strategies

– The Future of Travel and Tourism in the Middle East – a Vision to 2020

– Future of Travel and Tourism Investment in Saudi Arabia

– Aviation and Airports e.g. Aviation 2030

– Scenario Projects – Migration 2030, Future of Narcotics, Chemical Sector, Family 2030

– Scenarios for the global economy for 2030 and the implications for migration

– Designing Your Future (Published August 2008) – book written for the American Society

of Association Executives & The Center for Association Leadership

– Global Economies – e.g. The Future of China – the Path to 2020

– The Shape of Jobs to Come – Emerging Science and Technology Sectors and Careers

– Winning in India and China

• Strategic advice to industry players

• Confidential advisory and coaching services to CEOs and top teams

• Public speaking at public conferences and in-company events

• Future thinking workshops and retreats

Example Clients

Image Sources

Image Sources p.1

Page

1. http://www.mobilebillboardfranchise.com/Portals/85285/images/Changing%20world.jpg

4. Left to Right

1. http://www.guy-sports.com/fun_pictures/truck_art_pepsis_lg.jpg

2. http://www.automotive-insight.net/aston-martin-cars/pics/aston%20martin.jpg

3. http://www.kgwings.com/hawkeye/hawkeye05.jpg

5. Clockwise

1. http://www.etftrends.com/wp-content/uploads/2011/07/1_fullsize.jpg

2. http://blog.engglib2.upd.edu.ph/wp-content/uploads/2009/03/newsweek4.jpg

3. http://www.ft.com/cms/s/0/4b3799e6-5e04-11df-8153-00144feab49a.html#axzz1LCUOTVNv

4. http://batonrouge.myhomecareblog.com/files/2011/07/active_seniors4.jpg

5. http://www.imperial-consultants.co.uk/files/biopharmaceuticals.jpg

6. http://www.nanotechnologyinvesting.us/images/nanotechnology-480.jpg

7. http://cdn.lightgalleries.net/4bd5ec0d18599/images/Cocoon_05-2.jpg

8. http://www.lostateminor.com/wp-content/uploads/2008/04/vertical_farming_1.jpg

10. http://takemetoyourleader.com/wp-content/uploads/2010/10/010101.jpg

6. http://www.piperreport.com/archives/Images/Medicare%20PFFS%20Plans.jpg

7. http://www.einstein.yu.edu/iphs/images/think_tank.jpg

8. http://creativeclass.typepad.com/thecreativityexchange/images/2007/12/01/global.jpg

12. http://freshpeel.com/wp-content/uploads/2009/11/Future_of_Work.jpg

14. http://images.gizmag.com/gallery_lrg/arkhotelchangsha.png

15. http://i.zdnet.com/blogs/auctions-cheap-apple-macbook-mb466ll_a-133-inch-laptop-auctions-bid-win-on-swoopo.jpg

16. http://www.greensharecar.com.au/

17. Left to Right

1. http://mandatemedia.typepad.com/photos/uncategorized/2007/07/10/coca_cola.jpg

2. http://somewordsandpictures.files.wordpress.com/2009/06/this-water-innocent.jpg

18. http://www.reghardware.com/2010/08/11/video_rim_blackberry_torch_9800/

Image Sources p.2 19. Left to Right

1. http://blog.core-ed.net/derekarchives/NokiaFanPhone.jpg

2. http://www.neonpunch.com/wp-content/uploads/2009/03/iphone_apps.jpg

3. http://www.geek.com/wp-content/uploads/2010/08/Steve-Jobs-hologram-on-iPhone.jpg

20. http://i.techrepublic.com.com/blogs/data-explosion.jpg

21. http://takemetoyourleader.com/wp-content/uploads/2010/10/010101.jpg

22. Left to Right

1. http://www.image-acquire.com/wp-content/uploads/2010/05/500x_firstforbes.jpg

2. http://cache.gawker.com/assets/images/gizmodo/2009/06/interactive-data-eyeglasses.jpg

23. Left to Right

1. http://www.tuvie.com/wp-content/uploads/your-life-in-2020-frog-design1.jpg

2. http://4.bp.blogspot.com/_LYLNQSJkOcM/TMOyFH7Hv3I/AAAAAAAAACE/ISxznCcG6gw/s1600/SkinputImg1.jpg

3. http://www.flickr.com/photos/lukedebruijn/3991431571/

24. Left to Right

1. http://teamaltman.com/wp-content/uploads/2010/10/industry-and-data.jpg

2. http://picturesofcar.blogspot.com/2009/07/future-concept-car-pictures.html

3. http://www.technologylodging.com/wp-content/uploads/2010/05/food-biotechnology.jpg

25. http://farm5.static.flickr.com/4086/5060314869_1173fc15ef.jpg

26. http://www.ljlindhurst.com/images/highway.jpg

27. http://www.surfersvillage.com/gal/pictures/1215airplanes.jpg

28. http://www.patelsmith.com/wp-content/uploads/2008/11/village-classroom-1.jpg

29. http://www.eurescom.eu/message/messageNov2006/images/Telemedicine.jpg

30. Left to Right

1. http://solar.calfinder.com/blog/wp-content/uploads/2009/05/electric-car-station.jpg

2. http://www.topcarpictures.com/wp-content/uploads/2009/07/2009-brabus-tesla-roadster.jpg

Image Sources p.3

31. Clockwise

1. http://windy-future.info/wp-content/uploads/2009/09/wind-turbines-5963.jpg

2. http://newmexicoindependent.com/wp-content/uploads/2008/12/solar-power-image.jpg

3. http://hydropower.wiki.lovett.org/file/view/verdant_turbine.jpg

4. http://www.rainharvest.co.za/wp-content/uploads/2010/07/biofuels.jpg

32. http://karmatrendz.wordpress.com/2009/03/29/michelin-amazing-retail-store-interior-by-eventscape/

33. http://www.nanotechnologyinvesting.us/images/nanotechnology-480.jpg

34. http://smartgrid.epri.com/App_Themes/Default/Images/smart_grid_network_image.gif

35. http://www.imperial-consultants.co.uk/files/biopharmaceuticals.jpg

36. http://www.celsias.com/media/uploads/admin/biofuel_1.jpg

37. http://www.fastcompany.com/1781551/prototype-of-worlds-first-3-d-printed-car-unveiled

38. http://www.oytun.co.uk/wp-content/themes/mimbo2/images//innovation.jpg