global beer market 2015-2019
TRANSCRIPT
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Global Beer Market 2015-2019
The report discusses the following in-depth:
• Market Size and Forecast
• Market Segmentation
• Buying Criteria
• Vendor Landscape
• Business Segmentation
• Geographical Segmentation
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Global Beer Market 2015-2019,
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Key Trends
Technavio’s Senior Analyst says, “The introduction of flavored, gluten-free, and organic beers has been successful in gaining increased customer interest in the beverage and is contributing significantly to the growth of this market. Although the sales of beers have increased in recent years owing to factors such as rising demand for premium beers and beers with low alcohol content, competition from non-alcoholic beverages is steep and increasing considerably.”
• Beer is the highest consumed alcohol beverage in the world. It is also an integral part of the heritage and traditional cuisines in many countries, especially in Europe and the Americas. The growth of the global beer market is directly proportional to the global economic conditions.
• Technavio's analysts forecast the global beer market to grow at a CAGR of 2.97% in terms of revenue and 1.24% in terms of volume during 2014-2019.
• Understanding the key drivers influencing the market
• Understanding the challenges faced by the market
• Activities of various stakeholders involved
• Key focus areas for the vendors
• Major trends that will shape the future of this market
• Vendor landscape and trajectory of the market
• Conclusion
Scope of The Report
A detailed analysis of each market driver,
challengeand trend is
available in our report:Global Beer Market 2015-2019
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Vendors
To understand the vendor landscape and
for a full list of vendors view our report:
Global Beer Market 2015-2019
Carlsberg
Heineken
SABMiller
Carlsberg was established in 1876 and is headquartered in Copenhagen, Denmark. It produces and manufactures beer and other beverage-related products across Western Europe, Eastern Europe, Asia, and ROW through export and license agreements.
Heineken was founded in 1864 and is headquartered in Amsterdam, the Netherlands. The company primarily engages in the brewing and selling of beer worldwide. It offers beer, soft drinks, cider, and other beverages. It operates as a subsidiary of Heineken Holding.
Established in 1895, SABMiller is headquartered in London, UK. It is a beverage manufacturing company that offers beers and soft drinks to millions of people worldwide. As of April 2014, more than 140,000 SABMiller beer bottles are consumed worldwide every day.
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Market Landscape
• Beers are generally stored and sold in bottles or cans, which are made of relatively expensive materials, like glass and aluminum, respectively.
• The cost of packaging is the highest of all other expenses involved in the manufacturing and sale of beer.
• Some vendors are now switching to flexible packaging solutions, such as stand-up pouches, to avoid the high packaging costs.
• Fluctuating prices of raw materials, such as barley, which is an important component of beer brewing, also affect the profit margins of manufacturers in the industry.
• The global beer market has been growing at a sluggish rate in terms of volume owing to maturation of the beer markets in North America and Western Europe.
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Key Buying Criteria
Parameters Details
Price Beers should be available at affordable rates.
Brand Name Beer brands should be popular and well established in the market.
Availability Various types of beers should be easily available in the market.
Taste The taste of the beer should appeal to consumers.
• Growth Forecasts?
• Market Analysis?
• Revenue Forecasts?
• Regional and Country level Analysis?
• Competitive Structure?
• Emerging Trends?
• Vendor Landscape?
• Other?
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Global Beer Market 2015-2019
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