Downtown Radio &

Cool FMMedia PackQ2 2014

Transmission AreaPopulation: 1,460,000 adults

Commercial BBC

All Radio Provincewide:Weekly Reach

Source: Rajar 2014 Q2 Downtown Radio TSA.

*Stations marked with an asterisk do not cover the whole of this Total Survey Area.

All Com

mer

cial R

adio

Downt

own

& Coo

l

97.4

Coo

l FM*

Downt

own

Radio

U105*

Citybe

at 9

6.7/

102.

5FM*

Class

ic FM

Q Net

work*

talkS

PORT

Absolut

e Rad

io N

ationa

l

Any B

BC Rad

io

BBC Rad

io U

lster

Radio 1

Rad

io 2

Rad

io 5

LIV

E

Rad

io 4

Rad

io 3

947

583

361290

179 148107 94 89

11

893

496

312236

158118

28

Local National

Commercial Radio Provincewide

Weekly Reach

Source: Rajar 2014 Q2 Downtown Radio TSA.

*Stations marked with an asterisk do not cover the whole of this Total Survey Area.

Cool F

M*

Downt

own

Radio

*U10

5

*City

beat

*Q N

etwor

k

Class

ic F

M

talk

SPORT

Absol

ute

Radio

361

290

179

148

94107

89

11

9%

17%

12%

32%

29%

*Q Network*U105Citybeat*Cool FM*Downtown Radio

Commercial Radio Provincewide:

61%

Source: Rajar 2014 Q2 Downtown Radio TSA.

*Stations marked with an asterisk do not cover the whole of this Total Survey Area. Total Hours Listened

Share (%) of Hoursamong local commercial radio competitors

All adults

Men Women 15-24 25-34 35-44 45-54 55+ ABC1 C2DE

20 21 18 1721 18

2420

15

24

Weekly Reach 4 Weekly Reach

3329 33

31 28

37

30

24

37

Downtown Radio1 and 4 week reach %

RAJAR 2014 Q2 Downtown Radio TSATotal Downtown consists of Downtown Radio and 97.4 Cool FM

31

Source: RAJAR 2014 Q2 Downtown Radio TSA

ALL ADULTS 15+ 290,000ALL MEN 153,000

ALL WOMEN 137,00015 – 24 40,00025 – 34 51,00035 – 44 43,00045 – 54 61,00055+ 96,000ABC1 104,000C2DE 186,000

Downtown FMWeekly Reach

Transmission AreaPopulation: 1,003,000 adults – 69% of total

area

Key Local Commercial Radio Cool FM Area

Source: RAJAR 2014 Q2

Base: 97.4 Cool FM TSA. Stations marked with an asterisk do not cover the whole of this Total Survey Area

15%

22%

41%

21%*Citybeat

*U105

Cool FM

Downtown Radio

Share (%) of Hoursamong key local commercial radio

competitors

Total Hours Listened

62%

Source: RAJAR 2014 Q2 Base: 97.4 Cool FM TSA.

*Stations marked with an asterisk do not cover the whole of this Total Survey Area TSA

Cool FM TSAWeekly Reach

Cool F

M

*U10

5

Downt

own

Radio

*City

beat

Class

ic FM

talkS

port

Absolut

e Rad

io

BBC Rad

io U

lster

BBC Rad

io 1

BBC Rad

io 2

BBC Rad

io 4

5 Liv

e

BBC Rad

io 3

361

179149 148

8661

10

329

189

157

86 98

16

Cool FM 1 and 4 week reach %

Source: RAJAR 2014 Q2 Base: 97.4 Cool FM TSA

All adults

Men Women 15-24 25-34 35-44 45-54 55+ ABC1 C2DE

36 3240

7054

38 37

8

34 38

Weekly Reach 4 Weekly Reach

5247

57

89

74

5554

13

50 50

ALL ADULTS 15+ 361,000ALL MEN 153,000

ALL WOMEN 208,00015 – 24 113,00025 – 34 93,00035 – 44 63,00045 – 54 64,00055+ 27,000ABC1 170,000C2DE 191,000

Cool FMWeekly Reach

Source: RAJAR 2014 Q2 Base: 97.4 Cool FM TSA

All adults

Men Women 15-24 25-34 35-44 45-54 55+ ABC1 C2DE

40 38 4258

4940 45

2437 43

Weekly Reach % 4 Weekly Reach %

57 55 59

78

67

5763

36

54 59

Downtown & Cool FM Combined

1 and 4 week reach %

RAJAR 2014 Q2 Downtown Radio TSATotal Downtown consists of Downtown Radio and 97.4 Cool FM

Downtown & Cool FM Combined

Weekly Reach

RAJAR 2014 Q2 Downtown Radio TSA

*Total Downtown (Bauer Northern Ireland) consists of Downtown Radio and 97.4 Cool FM

ALL ADULTS 15+ 583,000ALL MEN 272,000

ALL WOMEN 311,00015 – 24 137,00025 – 34 122,00035 – 44 96,00045 – 54 114,00055+ 114,000ABC1 257,000C2DE 326,000