glass expo northeast presentation slides - social media
TRANSCRIPT
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Insider’s Secrets to Making Money with Social Media
By Brian Offenberger, CeM, CSMA
April 23, 2015
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Today’s Discussion Points
• Why Social Media Followers are Important
• How to Get More Followers
• How to Turn Followers into Customers
• 6 Key Metrics to Monitor Social ROI
• Tools and Resources to Manage Social Media
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About Brian Offenberger
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Certified By
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Trusted By
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Why Followers Are Important
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They Use Social Media as a Search Engine
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SEO
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Traffic and Sales Leads
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Get More Followers
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Ethical Bribes
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Use Hashtags
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QR Code to Business Card
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Turn Followers into Customers
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Email Addresses
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Fans Only Discounts
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Post Customer Testimonials
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Behind the Scenes Looks
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Remarketing
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Lead Generation with Social Media
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LinkedIn Advanced Search
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Leverage LinkedIn Groups
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LinkedIn Ads
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Facebook Ads
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Common Mistakes
• Ignoring it.
• No plan.
• Not measuring results.
• Listening.
• No branded images.
• No videos.
• Pushing products.
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Social Media Metrics
• Referring Website Traffic Sources
• Conversions to Desired Outcomes
• Impressions
• Engagement
• Follower Growth
• Cost of Acquisition
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Tools
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Free Mini Marketing Plan
• Leave your business card
• We’ll do a one hour marketing review covering
anything you like – you set the agenda
• My team will contact you next week to schedule
our meeting
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Connect with Me On LinkedIn
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Contact Information
• Toll Free: (877) 837-8803
• Fax: (602) 412-3663
• Local: (602) 412-3168
• Website: www.RightOn-NoBull.com
• Email: [email protected]
• Facebook: www.facebook.com/RightOnNoBull
• Address: 5530 East Beck Lane,
Scottsdale, AZ. 85254