give your content legs and run with it - psuweb11
DESCRIPTION
Nick DeNardis & Mallory WoodCongratulations, you have a website and it is full of content. But... what are you (the human!) doing on the back-end to make sure that visitors are finding the info they came for? Happy Visitors = Happy You. Reacting to your visitors needs, or even better, being proactive will go a long way in enhancing a visitor’s experience with your website. This session will teach you to do just that, helping you think beyond “write it and leave it” by showing you how to transform what’s generally static into long lasting social and interactive content. Let’s redefine what it means to publish content, rethink where it gets published, and rework existing content to meet your visitor’s needs.http://psuweb11.sched.org/event/5c3d1b9d1c9140abe6d64d06d4e2dc7cTRANSCRIPT
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Give your content legs and run with it!
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Who are we?
Nick DeNardis@nickdenardis Associate Director of Web Communications Wayne State University
Mallory Wood@mallorywood Assistant Director of Marketing, Social Media Saint Michael’s College
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What is a website?
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“A website is a collection of related web pages containing images, videos or other digital assets. A
website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet address also called
URL.”
-- Wikipedia
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Your web presence
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Any where, any timeAudiences interact with content, not a website
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Isn’t social doing enough?
http://umaine.edu/news/blog/2011/06/01/website-highlights-composites-education-initiatives/
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89,728 visitors1,015 shares
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OpportunitiesTurn one piece of content into five
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Not just your usersbut YOU spreading your content!
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What is content?
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Approach to content:
Reactive vs. Proactive
Repurpose vs. Redo
Interactive
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Low hanging fruit
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Most Popularpages this week
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Auto Suggestdestination pages
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10 facts about your institution
Everyone has them.. How can we extend them?
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Scavenger Hunt
Text
http://wayne.edu/wordhunt/
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Clues
• The letter is inside the building guarded by Hippocrates.
• It is inside the building where you can see all the stars at night. The time changes color on this building at night.
• It is outside the building on campus that was purchased for $1. Look for a statue holding a book.
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Scavenger Results
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Interactive Web Video
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Video Contest
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Video Contest
Text
http://www.youtube.com/watch?annotation_id=annotation_774114&v=VyxsZ_paxbc&feature=iv
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Interactive
http://texasexes.org/tenthings/
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Interactive
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Virtual Campus Tour
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Virtual Campus Tour
http://www.youtube.com/watch?v=uY5aduiy5j8
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Virtual Campus Tour
http://www.youtube.com/watch?v=uY5aduiy5j8
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Virtual Campus Tour
TOUR
This was @Jer3my’s idea!
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FAQ’sEver think to yourself, “why am I writing this?”
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Well stop!It isn’t helping your users discover your content
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FAQ’s re-imagined
http://www.pugetsound.edu/admission/
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FAQ’s re-imagined
http://www.formspring.com/saintmichaels
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FAQ’s re-imagined
http://www.formspring.me/gabbismc
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FAQ’s re-imagined
http://vyou.com/gabbismc
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Tracking EffectivenessDon’t bother doing anything if you’re not tracking
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Step 1:Figure out what to track• Homepage
• Admissions
• Schedule a Tour
• Thank You
• Landing Page
• Click (anywhere)
• Submit a Question
• Subscribe to Updates
• Open Subscription Email
• Click on Email Link
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Step 2:Figure out how to track it
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Step 3:Actually track it
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Setup a schedulethat works for you
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Calendar necessities
Academic calendar
Recruitment schedule
Special events
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So... now what?
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Evaluate your site
http://psbehrend.psu.edu/Academics/academic-services/acpc/acpc-services-1/career-services-and-resources/internships-and-co-ops
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Google Custom Maps
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Questions?
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Thank you!
http://slidesha.re/psuweb11-legs
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Photo Credits
• http://www.flickr.com/photos/marsdd/1893884585/
• http://www.flickr.com/photos/littleblackcamera/438163705/