gits food - icravefor - case study
TRANSCRIPT
#ICraveForFOODIE BUZZ
GITS FOOD
ABOUT THE BRAND• Established in 1963, Gits pioneered the convenience packaged food segment in India.
•Gits are not just the pioneers in introducing pre-packaged foods but are also amongst the first Food Product manufacturing companies in India to obtain ISO 9001 – 2008 (Quality Standard) ISO 22000 (Food safety).
•Gits offers the world's widest range of Indian flavours and delicacies fascinating in their diversity through their Ready Meals and Instant Mixes. The unparalleled tastes of Indian food are imparted by spices and seasonings unique only to India. These vary from aromatic "curry leaves" to the exotic nutmeg.
Spread awareness
about Gits Food and the kind of
products at their disposal
Connect with followers
Drive awarenessof catalogueand features
THE OBJECTIVE
1 2 3
SINGLE APPROACH to achieve the objectives
THE STRATEGY
Tackle the objectives using a creative strategy
Using Current Trending Topics To Entice Participation
Solicit Followers To Participate
THE EXECUTIONSending out Teaser Tweets to create hype about the Contest
Encouraged Retweeting - Bringing in more participants, resulting in an increase in followers and
participation.
THE EXECUTION
Contest Launched - #ICraveForPosted tweets asking participants to use #ICraveFor and tweet what food they were craving for and suggesting Gits products to them.
THE EXECUTION
Extention - Introducing food categories to engage followers.
THE EXECUTION
THE EXECUTIONWinner selection - Most entertaining and creative tweets were crowned winners and were awarded Gits hampers.
Winners –1. Archit Srivastava2. Abhi Jain 3. Dilkash Shah
THE RESULTCoverage The Gits Food handle was the 4th Most popular handle in India because of this contest.
INCREASE IN FOLLOWERS 41
NUMBER OF MENTIONS 859
NUMBER OF RETWEETS 149
THE RESULT
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