gilbane conference: from static to real-time web marketing in 45 minutes
DESCRIPTION
Our CEO and Co-Founder, Karl Wirth presented, “From Static to Real-Time Web Marketing in 45 Minutes,” in the Product Lab on Wednesday. Karl showed the audience a live demo that transforms a static website into a personalized, behavior-based user experience. Shared were five real-time contextually relevant messages and content elements aimed at increasing conversions across the customer lifecycle.TRANSCRIPT
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WE REVOLUTIONIZE THE WAY MARKETERS CONVERT ONLINE.
MARKETING. CONTENT. E-COMMERCE. IN-APP
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@evergage
DURING THIS 45 MINUTE TALK, THE AUDIENCE AND I USED EVERGAGE
TO PERSONALIZE A FAKE VERSION OF THE CONFERENCE WEBSITE
EVERGAGE IS NOT BEING USED ON GILBANE.COM.
THIS WAS AN EXERCISE WE DID TO SHOW EVERGAGE’S EASE AND POWER ON A SITE WE ALL
JUST USED.
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A Company’s DIGITAL CHANNELS areits most important salespeople.
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Marketers spend $45 BILLION/YEAR trying to get to “YES” online.
$30B
Email marketing
Advertising
$5B
$5BWeb Experience
Analytics
$5B
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Yet conversion rates are PAINFULLY
LOW. $10B
2%
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Because the web experience is STATIC & IRRELEVANT.
First Visit or Fifth
Bought or Not
Near Local Store or Not
Looked at Women’s or Men’s
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Evergage increases conversion throughout the customer lifecycle by helping your website / mobile app respond in real-time to people based on what they do and say.
All without IT.
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@evergage
YOUR WEBSITE CAN (AND MUST) BE YOUR BEST SALESPERSON
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@evergage
GIVE A WARM AND RELEVANT WELCOME
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3x increase in revenue from the Pinterest channel.
RELEVANT WELCOMEB
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Carting rate has increased 162% since launching this modal.
RELEVANT WELCOME
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@evergage
RELEVANT WELCOME
THIS IS A DEMO
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@evergage
HELP PEOPLE TAKE ANOTHER LOOK
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10x increase in time on the site over the control group
BOUNCE PREVENTIONB
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People leave without anyone talking to them
BOUNCE PREVENTION
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2x increase over the control group ultimate capture of email
BOUNCE PREVENTION
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@evergage
BOUNCE PREVENTION
THIS IS A DEMO
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@evergage
BUILD TRUST OVER TIME
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… increased leads generated by 7%.
GENERATE INTEREST
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@evergageTHIS IS A DEMO
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@evergage
ADD VALUETHIS IS A DEMO
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@evergage
MOVE THE CONVERSATION FORWARD
THIS IS A DEMO
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@evergage
CLOSE THE DEAL
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Static CTA
Wasted Real-Estate
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333% increase in conversions to demo request compared to not switching out the CTA
PROGRESSIVECALL TO ACTIONS
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@evergage
CLOSE THE DEAL
THIS IS A DEMO
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@evergage
CLOSE THE DEAL
THIS IS A DEMO
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@evergage
ASK TO PROMOTE
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ASK TOPROMOTE
THIS IS A DEMO
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@evergage
NEXT STEPS
VISIT EVERGAGE BOOTH
VISIT EVERGAGE.COM
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WE REVOLUTIONIZE THE WAY MARKETERS CONVERT ONLINE.
MARKETING. CONTENT. E-COMMERCE. IN-APP