Luuk de Jager, CMO Online, Philips Consumer Lifestyle

Gilbane forum Dec 2009

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One Philips B2C online environment

Category pages Design your light - 2010Campaign

Philips Flagship Shop

Product group page Product pages

E-CRM

1. 15,000 active sku’s .com2. 52 countries3. Philips Online shop4. Amazon activation5. Syndication to retail

6. Google campaign7. Local campaigns8. Paid search9. SEO activation10.Google Maps/lead generation

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4 clear pillars

.comPHILIPS PRODUCT CATALOGUE CONSUMER CAREGlobal reach in 57 countries

100M visits expected in 2009 (+30%)>50% brand advocacy

.shopONLINE RETAILERSONLINE FLAGSHIP SHOPMillions of consumer transactions

Reach 1 Billion EUR Online SalesValue-add service >10% of revenue

.liveUSER GENERATED CONTENTTurn Promoters into Ambassadors

Million of video views, 100’s of user postingsNPS of registered consumers >10% vs non-regPromote Employee Engagement

.orgEmpower.Me marketing cockpitGlobal scale, local flavors1000’s employees engaged together

Excellence in multi-lingual content managementSupport excellence in execution: set up, translationsEnable Consumers, Countries & BUs engagement

Philips Consumers Engagement

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Content Management critical to Philips’ success

CMC

External Internal

130 M. website visits/year

20 M. leaflet downloads/year

Syndication to 30,000 trade partners

51 Countries / 42 languages

700 internal users

3.5 million source words27.5 million translated words

6,000 New Products per year

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Today's marketers Online tool environment

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Change Management

Online team Marketing managers

Monitor activity

Manage workflow

Optimize cost

Focus on their products

Better understand consumer behaviors