gianni's peroni world cup top line recap complete 7.16.14
TRANSCRIPT
IBD Gianni Mazzotta, BostonWorld Cup 2014 Wins
1. Great World Cup final promotion at Emerald Lounge at the Revere Hotel, $4 Peroni drafts from the fount, Peroni bar, gobo light, silk banner, popcorn machine, Kick the Keg promo and giveaways! (Pictures on this presentation)
2. Kick the Keg promo at 10 accounts, Glassware giveaways, Bucket specials, Portable schedule Maps New Accounts Gained
1. Playwright, Champions Bar, Jacob Wirths, Barracuda Tavern, The Banshee, Beantown Pub, Kennedy’s, The Daily Catch on the Seaport, Stephanie’s Southie, Stadium, Lir, Crossroads, Phoenix Landing
Founts Gained1. Emerald Lounge, Champions Bar, Caffe Dello Sport
Glassware gained Jacob Wirths, Barracuda Tavern, Beantown Pub, Kennedy’s, The Daily Catch on the Seaport,
Phoenix Landing POS WC Peroni signage all over town!
1
Distributor sign shop printed out hundreds
of signs!
Maps and Kick the Keg promos, big
success!
Very successful signage created
I felt there was too much information for everything to be on one sign. So I had the graphic designers at the distributor sign shop cut and paste a bit from the
maps we had made and take the ball with blue ribbon to make simplified signage, with bigger
impact, top left good for first 2 weeks, and bottom right, good for last two weeks of tournament.
Pictures from Emerald Lounge World Cup Finale party
More Pictures from EmeraldOutdoor patio, popcorn machine
courtesy of Peroni (fun added value and they drink more!), Peroni hat and
t-shirt giveaways
More pictures from Emerald World Cup event
Peroni Gobo! Peroni and Popcorn heavily present on
bar!
Pictures continued
.!
Revere Hotel WC final party
Signage and Flyer for Event
Now for some professional shots!
GEM World Cup parties!
For the Italy game, serving Italian Ice outside to passerbys, featuring $1 Peroni and Oysters, $5 Pizzas, yet in
a high-end Gold Account (usually opened just in the evenings) Then
for the US game, offering pizza outside, great promos!
More Pictures from GEMConducted multiple events at GEM, Italy games, then US games, and a finale as well!
Barracuda TavernBottom right, outdoor signageBottom left, as you come up stairs, Kick the Keg signageTop right, more signage of
tournament schedule.
NEBO
Made deal for coasters to have one side Peroni logo, other side, their logo, Bartenders Zach and Charlie excited about the maps!
Signage and Maps!Bottom right, UNOs SignageTop right, servers at The Palm
checking out the mapsBottom Left, guests at
Stadium Bar checking out maps
Signage at Beantown Pub
Right as you walk in, Peroni signage to your right
Go for a game of pool or darts, Peroni World Cup signage there too!
BoMA sendoff party for Miss MA and World Cup promo at same time
The Game on the TVs and projector
may have taken over the attention from the ladies..!
Caffe Dello Sport Peroni and Puma Italia Fiats on display!
More from Caffe Dello SportPuma Italia
Shine; Newly placed fount
doing great; and Peroni present everywhere!
Huge North End destination to
watch the games!
Jacob Wirths
Set-up glassware giveaway and Kick the Keg party!Traci Bingham (formerly of Baywatch fame in
attendance! She Styled-up her Peroni shirt!
Lir
Put up multiple signs around, for the Kick the Keg promotion.
Dropped off glassware, hats, t-shirts, lanyard, coasters, and
iPhone 5 cases. Explained to the manager how the promo works: throughout the games, whoever
gets the last beer from the Peroni keg, gets a prize; t-shirt,
glassware, hat, etc..!
New account Lir, Irish bar, imbracing Italia for the World Cup, Puma Italia
Shine present, and they had fun filling out the tournament schedule!
Monica’s Mercato (Off-Premise)
Monica’s Mercato, high-end Italian foods store and off-premise account in the North End, maps given away with
Peroni 6-packs; Soccer ball and Peroni and Pilsner signage in window
Nix’s MatePeroni signage displayed BIG to great all guests walking in!
Changed out brackets to tournament schedule for maximum effectiveness!
Nix’s Mate continuedGuests checking outs maps and watching the games
Pushcart Pizzeria
Kick the Keg promotion set-up with well placed signage
Trattoria NewburyGlassware giveaway set-up all throughout the games at Trattoria
Newbury!
Owner Irakli happy with his
new Peroni World Cup
scarf and soccer ball!
Vintage LoungeSet-up multiple World Cup Aperitivo promotions at Vintage Lounge, and
great placement of signage!
Bartender Owen, serving up the handsome Peroni!
DJ rocking the Brazilian beats for the opener!
Vintage Lounge continuedBrazilain croquettes, made to accompany Peroni for
Brazil opener game!
Bartender Jillian loving the maps!
Vito’s Tavern Kick the Keg set-up and Soccer ball on display!
Vlora I just love this progression captured at Vlora, effective signage..(next couple slides)!
Watch as passerbys see signage..
Vlora continued They now inquire with the hostess..
Vlora continued And now seated at bar watching the game..(far left)!