IBD Gianni Mazzotta, BostonWeek: Oct 19– Oct 25, 2014 Wins

1. Sponsored event at new account, Itadaki, Japanese restaurant on Newbury St, as well as set-up Aperitivo series

Challenges1. Constant challenge with the local craft trend, even in Italian bar/restaurants

Next Steps1. Follow-up on potential Fount accounts 2. Follow up on target accounts, continue to set-up Aperitivos with Focus accounts

Photos

Sponsored event at new account, Itadaki to launch Peroni, as well as set up an Aperitivo series to continue the support, Tuesdays 6-8pm

1

Itadaki; Nevada Benz jewelry, art, and fashion show

Jewelry, art, fashion, sushi, Peroni, and overall fun and successful event!

Pictures continued

Great crowd in attendance

enjoying Peroni, sushi, and fashion!

Itadaki

Fire Dancer performance!

Total investment, 2

cases, sampled about 40 people, 100 impressions and got media coverage and

mention by Dirty Water TV!

Itadaki eventSuch a great

event, bringing Peroni to top of mind at a

Japanese bar/restaurant

!

Itadaki (Bon appetite) PeroniGreat

Aperitivo series started at new Japanese

restaurant account.

Necessary to continue to

support Peroni at this account

to insure it sells well,

stays in the accounts, and gets people to change their perception,

that it is a great beer, and pair

well with Asian fare as

well as Italian!