GFS 2012 Kick Off Meeting

Feb 2012

2011 PERFORMANCE SUMMARY

By Region, By Engineering, By Factory

80%

15%Novec

Pre-Eng

FM200

($ millions)

5%

Taiwan HK/Macau China Totals

KFS 2.4 0.5 1.1 4.0

CFS 0.6 1.5 0 2.1

Sub-Total

3.0 2.0 1.1 6.1

Taiwan HK/Macau China0

1

2

3

4

CFS

KFS

3

2011 PERFORMANCE By Account

0.7

0.4

0.6

0.6

1.5

2.3

Kidde China

Acorp (Guangdong)

Beijing Jovian

Cheng An (Taiwan)

Chubb (HKG)

Sensor (Taiwan)

Kidde Fire Systems

Chemetron

US$ ‘M

4

2012 PLAN Overview

TAIWAN HK/MACAU CHINA TOTALS

KFS 2.6 0.6 1.2 4.4

CFS 0.6 1.5 0 2.1

SUB-TOTAL 3.2 2.1 1.2 6.5

($ millions)

2.4

1.5

0.6 0.6 0.5 0.5 0.40

0.5

1

1.5

2

2.5

Sensor Chubb Cheng An Jovian Acorp Pacific Sense

Kidde China

2012 Plan - By Key Accounts

2012 Plan Growth

5

2012 PLAN BREAKDOWN Key Accounts Only

($ millions)

Business Unit 2011 Actual 2012 Plan

Sensor $2.3 $2.4

Chubb $1.5 $1.5

Pacific Sense $0.3 $0.5

Acorp $0.4 $0.5

Jovian $0.6 $0.6

Sensor TMRT ShongShan Line Novec1230 $0.4M TPC GinMao Substation FM200 $0.5M East United Chemical FM200 $0.2M Chang Gung Hospital FM200 $0.5M Bao Ai Military FM200 $2.2M

Chubb HSBC ShekMun Novec1230 $1.5M RXL Terminal Novec/FM200 $1.6M PCCW Novec1230 $0.2M

Pacific Sense Macau Light Rail FM200 $0.3M New Macau University FM200 $0.3M HKG Colo Data Center Novec1230 $0.2M

Acorp CCB Wuhan data centre FM200 $4.0M XinChiang Power Plant FM200 $0.2M XiaoGuang Thermo Power FM200 $0.3M

Jovain Beijing Soho FM200 $0.4M National Library FM200 $0.3M

6

Growth Initiatives

Growth Initiatives Revenue

China Mega project(CCB WuHan, BOC Beijing)

$4M

Taiwan Chemetron Sales Expansion – Appoint Secom

$0.5M

Re-launch KF suppression to HKG/Macau (Pacific Sense & PTI)

$0.6M

Novec Opportunity(Taiwan MRT & HSBC IG-541 Replacement)

$0.4M

($ million)

6

2012P Opportunity

$6.5M

$5.5M

Challenge Problem Required Actions Initiatives

How to achievegrowth in Taiwan

• Lack of exposure in commercial market segment

• Demand has soften from Industry market segment due to SEMI-CONDUCTOR factory relocate to China

• Continue ADS spec-in• Maintain good relationship with big 3 telecom

company• New CFS distributor – Secom• Use Secom to penetrate new market segment

(Commercial & Bank)

• Maintain suppression business in Taiwan

• CFS sales expansion• Vertical Distributor –

marine & Wet Chem• Vertical market segment

sales forecast

Why not success in China

• Key products - FM200, Novec, Co2 , Argonite, wet chemical. All lines do not meet codes in China

• Tyco dominant UL/FM market for years

• Sales number too low in China as distribution network not well developed. Only one distributor “Acorp”

• Continue to loose market share• Local manufacture competition• Shanghai team – simply no good

• Dedicate resource to China• Recruit new people • Renew ADS approval • Localize key lines • Continue to work with UTC but need to

develop new distribution channel by our own sales force

• Provide training to Shanghai team and new distributor

• Weekly sales review call with distributor and Shanghai team

• At least 2 Seminars

• Localize Argonite system.• Localize FM200 ADS

system.• Add resources to drive

sales channel development

• Target Mega project CCB Wuhan $4m Bank of China $1m

How to growth Kidde Fenwal suppression business in HKG & Macau

• KF suppression is not performing well in HKG & Macau

• Sales number is too low as HLK is too old and not interested

• Loss of market share to Tyco

• Find new distributors for HKG and Macau• Training and tech back-up • Use Chubb TEC to do product Spec-in • Weekly review to enforce distribution

management

• KF Sales expansion for HKG & Macau

• Recapture market share from Tyco

How to achieve sales growth for Novec1230

• Too rely on FM200• Customer resist to change • FM200 price is still uncertain

• Hard push Novec for small/medium job• Chubb focus Novec for mega project in HK • Pursue local banking segment in Taiwan

• Novec1230 conversion and promotion

2012 PLAN CHALLENGE

Key Opportunity – China

CCB Wu Han Data Center

Bank of China Shao guan Power Plan

Beijing SOHO

SMIC Shanghai

FM200

$ 0.3MFM200

$ 0.3M

FM200

$ 4M FM200

$0.4M

CO2

$ 0.5M

($ millions)

Key Opportunity – Taiwan

TMRT Shong Shan Line

Far Easton TelecomBoi Ai Muilitary Building

TPC GinMao FM200

Chung Hwa Telecom E-IDC

Chang Gung Memorial Hospital

Novec 1230

$0.6M

FM200

$2.2M

FM200 $0.6M

FM200 ‘ $0.5M

FM200

$0.5M FM200

$0.5M

($ millions)

Key Opportunity – HKG & Macau

HSBC TKO Data Center Novec

Novec1230 - $1.5M

Express Rail Link

Novec1230/FM-200 – $1.6M

Macau Light Rail

Novec1230 - $0.2M

HKCOLO Data Centre

FM200 - $1MMacau University

FM200 - $0.3M

MTR Ventilation Building

FM200 - $0.5M

($ millions)

Key Issue - China

BillGoldstucker

Alvin Lee

New Salesman New Salesman

Jovian

Acorp

Acorp South

UTC Shanghai

China Approvals Renew

Sales Channel Development New Sales Force

Weekly Review/Business Forecast

Sales material update

(Chinese version)

Product Training

Marketing Event/

Seminar/ Advertisement

Reinforce Distribution

Management

Key Issue – HKG & MacauNew Distributor for Kidde-Fenwal

CHUBB

1. Chubb HKG office manage North East Asia market (include Korea & Japan)

2. NEA Sales conference in Feb

3. Master Trainer

12

Use Chubb TEC to Specify Project

• Work with “Chubb Techincal Engineering Centre” to do product specification work

• Regular seminar and marketing activity

• Use TEC to push Novec. Target Customer Government, Telecom & Data Center

• Ashland to provide training to TEC

• TEC to support NEA Region

Thank You