gfew barcelona 2013 - xavi beumala
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one moment · one screen · one experience
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Xavi Beumala Co-Founder & CEO @ Marfeel Former Technical Architect for Adobe [email protected] @xbeumala
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aug-11’
dec-11’
mar-12’
aug-12’
nov-12’
dec-12’
jan-13’
Enisa
feb-13’
iab
4 paying customers
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$2M
IX
Nauta Capital Elaia Partners
BDMI Wayra
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If all we have are opinions, let’s go with mine .
If we have data, let’s look at data .
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If you’re an startup it means essentially 2 things: • You’re blazingly fast • You do something 10x
better than your competitors
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Clearly identify What it is and build everything on
top to maximize it
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. You can’t manage what you don’t measure
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Analytics must be part of your CULTURE not a management task.
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Product performance.
1
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Product performance. Know everything
• How is people using your product.
• What is people using.
• What is people not using.
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Product performance. Know everything
• Most used features
• Are users using the product as you expected?
• Do features achieve their goals and your hypothesis?
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.
Identify the path to success and get rid of everything else. It will slow you down
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2 Paralysis by
analysis
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Paralysis by analysis.
• Plan your goals and what you want to measure before
• Automate all the reports you need
• Always talk in terms of KPIs and business measures
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Paralysis by analysis.
• Don’t look at aggregated reports
• Look for qualitative data not quantitative
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. Analytics tells you What but not Why
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Always rationalize success and failure with Metrics
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one moment · one screen · one experience
Rambla Catalunya, 35, Principal 2a, 08007 Barcelona · +34 931 785 950
@xbeumala
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Content Experiments without redirects https://developers.google.com/analytics/solutions/experiments-client-side
Automated GA data access from Google docs https://developers.google.com/analytics/solutions/articles/reporting-apps-script
Ducksboard https://app.ducksboard.com/
Information Dashboard Design http://www.amazon.es/gp/product/1938377001/ref=oh_details_o00_s00_i01?ie=UTF8&psc=1