gettingdigital
DESCRIPTION
What does "getting" digital mean for arts organistions?TRANSCRIPT
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Shift Happens!
What does “getting digital” mean for organisations?
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“We-think”
“We-Think: the power of mass creativity is about what the rise of the likes of Wikipedia and Youtube, Linux and Craigslist means for the way we organise ourselves, not just in digital businesses but in schools and hospitals, cities and mainstream corporations. My argument is that these new forms of mass, creative collaboration announce the arrival of a society in which participation will be the key organising idea rather than consumption and work. People want to be players not just spectators, part of the action, not on the sidelines.”
Charles Leadbeater, thinker and author.www.wethinkthebook.net
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We are seeing a “renaissance of the amateur”Director of Centre Pompidou, Prof. Bernard Steigler
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A change in how art is created
"The newest digital technologies are returning us to the most ancient form of media - one in which a natural order is
restored; our individual stories and ideas take center stage,
with the rest of the world as a backdrop”.June Cohen, (TED) conference director
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A change in organisational structure
• Cornerhouse
“…arts organisations must do more to help one another. Arts
organisations learn too little from one another. Peer-to-peer
support, mutual problem solving and networking to share
resources is rare”.
Charles Leadbeater “Arts Organisations in the 21st Century
10 Challenges”
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Survival Features!
•Participation •Personalisation •Co-production
•Porosity
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How?
•Change!• Mindset
– from push, broadcasting, being the gatekeeper to pull…
– Mission statement• Operationally
– Job roles• Business model
– Offering targetted ad services
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2005: 7 million visitors online
2007: 18m visitors online (180m page views)
Average visit time on site: 20 mins
Additional cost: £0.
Marketing/promotion: None.
“We didn’t do anything clever!”5.5m visitors though the doors
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“We’ve lost control of our content.”
A new attitude to “Cultural Provision”
Will Gompertz, Director of Tate Media (Previously Head of Communications):
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Change of operational model
•Tate Media–grown from 4 to 20
–Marketing department: still 8
–Press & PR: still 8
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Change of business model
• Launched Tate Media Channel in September ‘07– "It is important that
within the visual arts landscape Tate has an arts channel that gets our point across and works very closely with artists and curators," he says. "Now we can't have that unless we own the content."
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“Getting” digital…
• Expect to have profound discussions!
• Expect to change!• THANKS for listening!
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