getting your bss and oss 5g ready - dta.tmforum.org · service offer/blueprint. network slice...
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1© 2019 NetCracker Technology Corporation.NETCRACKER CONFIDENTIAL AND PROPRIETARY. FOR INTERNAL DISTRIBUTION ONLY.Disclose and distribute solely to employees of NetCracker Technology Corporation that have a need to know.
© 2019 NetCracker Technology Corporation.NETCRACKER CONFIDENTIAL AND PROPRIETARY. This document contains proprietary and confidential information that may not be reproduced or disclosed to individuals that do not have a need to know. Disclose and distribute solely to those individuals that have a need to know.
Getting your BSS and OSS 5G Ready
Ari Banerjee, VP Strategy, Netcracker
2© 2018 NetCracker Technology Corp.
Battle for consumers with Fixed Wireless
• Forbes say 5G FWA will be $1B market in 2019
• AT&T will offer FWA in 12 markets by late 2018
• Verizon will deploy in a handful of markets in 2H18
• T Mobile with Layer3TV acquisition and You Tube deal can disrupt with FWA
5G provides foundation for CSPs to be disruptive
5G places CSPs at the center of the new digital economy with a platform for new business opportunities that is not possible with existing networks
Diversify into business and verticals
• 89% CSPs say B2B and B2B2C will be the new source of 5G revenue -GSMA
• Virtual/Augmented reality are popular early use cases at the Superbowl, Winter Olympics, and planned 2020 Olympics and Spain city projects:
• CSPs can expose their more powerful 5G network (bandwidth, slices, latency, NaaS etc) to partners to build services from
• New long tail use cases enabled by 5G will drive incremental revenue
• According to IHS, the global value chain with generate $3.5 trillion in output and support 22 million jobs in 2035
• And the global output enabled by the value chain is estimated at 12.3 trillion by 2035
Turn the Network into a Platform EconomyFoundation to be Disruptive
3© 2018 NetCracker Technology Corp.
Where are the real 5G Opportunities?
Decreasing Latency1kbps
10GbpsReal 5G Use Cases
10s
Incr
easi
ng B
andw
idth
10us
High Bandwidth High Bandwidth / Low Latency
Low LatencyNo Need for 5G10Mbps
50ms
• 4k/8k streaming• 360° video• VR single user gaming• AR video screens• Fixed wireless access
• Autonomous cars• VR: esports, live events,
multi-user gaming• AR collaboration
(engineering, medical)
• Remote control vehicles (drones, lorries)
• Automated industry/robotics• Remote medical diagnostics• Electric grid
• SD/HD streaming• IoT sensors, cameras• IoT wearables
Can be served by 4G/3G/2G
4© 2019 NetCracker Technology Corporation.NETCRACKER CONFIDENTIAL AND PROPRIETARY. This document contains proprietary and confidential information that may not be reproduced or disclosed to individuals that do not have a need to know. Disclose and distribute solely to those individuals that have a need to know.
5G Brings New Partner-Enabled Opportunities
Industry Size by year
% of CSPs using Partner or Joint venture strategy
Industrial Automation
Remote Monitoring & Control
Global Smart Grid
Smart City Technology Investments
Digital Health
Global Connected Car
$239Bby 2023
$27Bby 2023
$70Bby 2024
$158Bby 2024
$379Bby 2024
$219Bby 2025
69%
62%
58%
67%
60%
48%
Source: TMF “Executing a partner strategy to monetize 5G and IoT” (2019)
Partners
Network slice 1 (eMBB)Network slice 2 (URLLC)Network slice 3 (MMTC)
Small & Medium BusinessesIndividuals Enterprises & Government
Service Providers
Customers
Network
XaaS Apps IoT Content
5G allows CSPs to become B2B2X enabler and offer attractive, targeted services in conjunction with partners
5© 2019 NetCracker Technology Corporation.NETCRACKER CONFIDENTIAL AND PROPRIETARY. This document contains proprietary and confidential information that may not be reproduced or disclosed to individuals that do not have a need to know. Disclose and distribute solely to those individuals that have a need to know.
Key OSS Enablers for 5G
Automated orchestration of distributed multi-domain services
Enhanced modelling and design flexibility
New operations environment
breaking down OSS, NFV, SDN silos
Extreme multitenancy,
network slicing isolated operation
6© 2019 NetCracker Technology Corporation.NETCRACKER CONFIDENTIAL AND PROPRIETARY. This document contains proprietary and confidential information that may not be reproduced or disclosed to individuals that do not have a need to know. Disclose and distribute solely to those individuals that have a need to know.
Service Design for 5G
• Easy creation of service, network slice and slice subnet templates compliant with 3GPP • Application-centric and Non Functional Requirement (e.g. scalability, performance, availability, etc.) driven
design• Utilization of application aware blueprints• AI assistance in design – conflicts resolution, automated suggestions on practicality
Definition of Key network slice characteristics
Topology Dependencies
Service Attributes
Provisioning Rules & Flow SLA & QoS
Charging Requirements
Capacity Dependencies
Variety of Policies
Propagation Rules
Slice Template + Dependencies Templates Library Go-liveDesign
eMBB
uRLLC
mIoT
V2X
• C-IoT optimization • Power saving mode• Priority handling• Traffic QoS handling• Mobility• Caching• Latency• Jitter• Pre-set applications• Level of independence
MVNO 1 MVNO 2
MVNO 3
• On-demand instantiation
• Automatically scales to match demand
MVNO 1 MVNO 2
MVNO 3
• Additional applications
• Custom SLA settings
• Custom network settings
7© 2019 NetCracker Technology Corporation.NETCRACKER CONFIDENTIAL AND PROPRIETARY. This document contains proprietary and confidential information that may not be reproduced or disclosed to individuals that do not have a need to know. Disclose and distribute solely to those individuals that have a need to know.
Domain Orchestration for 5G slicing & MEC
Service Design & Onboarding
CSMF
NSMF
NSSMF
Service Offer/Blueprint
Network Slice Template/Blueprint
NS Subnet Template/Blueprint
Digital Marketplace and Self-Service Portal
Cross-Domain Orchestration CSMF NSMF
Edge DO (5G RAN, MEC)
NSSMF
MEAO
Transport DO NSSMF Core
DO NSSMF
RAN
5G gNBMobile Core
NetworkX-haul and Transport
RAN Slice Subnet Transport Slice Subnet Core Slice Subnet
8© 2019 NetCracker Technology Corporation.NETCRACKER CONFIDENTIAL AND PROPRIETARY. This document contains proprietary and confidential information that may not be reproduced or disclosed to individuals that do not have a need to know. Disclose and distribute solely to those individuals that have a need to know.
Key BSS Enablers for 5G
Digital-first, omnichannelcustomermanagement
Real-time, convergent revenue management
Cloud-native, microservices-based
architecture
Digital partner ecosystem
enablement
9© 2019 NetCracker Technology Corporation.NETCRACKER CONFIDENTIAL AND PROPRIETARY. This document contains proprietary and confidential information that may not be reproduced or disclosed to individuals that do not have a need to know. Disclose and distribute solely to those individuals that have a need to know.
Personalization with Intelligent Customer
Profile and Digital Identity
Seamless omnichannel
customer journeys
Optimal journey selection and smart content
personalization
Mobile optimized, dynamic, contextually
aware experience
Out of the box AI driven
use cases
Comprehensive support for B2B and
B2C scenarios
Customized loyalty programs across any
platform and any channel
Digital retail experience
1 2 3
Digital-first, Omnichannel Customer Management
10© 2019 NetCracker Technology Corporation.NETCRACKER CONFIDENTIAL AND PROPRIETARY. This document contains proprietary and confidential information that may not be reproduced or disclosed to individuals that do not have a need to know. Disclose and distribute solely to those individuals that have a need to know.
Digital Partner Ecosystem Enablement
Cloud Providers SDN/NFV providers IoT providers
Developer Tools
API Lifecycle Management
External APIsAPI Management Platform
Self-onboarding environment
Digital Marketplace for partner-enabled
services
E2E Partner Lifecycle
Management
Vendor-agnostic license
management
Service Management &
Control
11© 2019 NetCracker Technology Corporation.NETCRACKER CONFIDENTIAL AND PROPRIETARY. This document contains proprietary and confidential information that may not be reproduced or disclosed to individuals that do not have a need to know. Disclose and distribute solely to those individuals that have a need to know.
Multidimensional Convergent Rating & Charging for 5G
Network Slicing Information
Online Session Parameters
Partner Ecosystems
User Device Attributes
Converged Rating Engine
• Adaptive rating based on dynamically defined multi-dimensional parameters
• Dynamically adjusted personalized discounting algorithms
• Smart rating considering only QoScompliant data traffic
• Real-time capturing of any changes in partner agreements, offerings, etc.
• Slice-based rating scenarios with in-flight adjustment capabilities
• Differentiated device-based rating with online changing QoS parameters
Real-time charging for any slice, user or device-based event or attribute
12© 2019 NetCracker Technology Corporation.NETCRACKER CONFIDENTIAL AND PROPRIETARY. This document contains proprietary and confidential information that may not be reproduced or disclosed to individuals that do not have a need to know. Disclose and distribute solely to those individuals that have a need to know.
Complex B2B2X Settlements
• Wholesale, interconnect, roaming, IoT, OTT, MVNO/E, VAS, content, SDN/NFV, and variety of non-telco partners involved into a value chain
• Settlements with different partner types including commission, loyalty points calculations and partner traffic reconciliation with configurable multi-level traffic comparison
• Definition of individual billing account hierarchical structure for each partner
• Flexible revenue sharing (fixed, flat rate per transaction, percentage per transaction, progressive percentage, commitment, etc.)
• Flexibility on data charges (one-time, usage based, recurring charges, spot pricing, freemium, sponsored data, etc.)
• Cross-product discounts (e.g. connected car and residential broadband)
• Automated resolution of partner billing-related issues to improve partner loyalty
Single platform supporting different 5G-based multi-partner models enables significant cost reduction
Service Provider
Partner Revenue Management
Partners
Contentproviders
Application providers
IoTproviders
XaaSproviders
Products & Services
Multi-partner Settlements
Individuals SMBs Enterprises
Products & Services
Products & Services
13© 2019 NetCracker Technology Corporation.NETCRACKER CONFIDENTIAL AND PROPRIETARY. This document contains proprietary and confidential information that may not be reproduced or disclosed to individuals that do not have a need to know. Disclose and distribute solely to those individuals that have a need to know.
End-to-End Digital Transformation at Rakuten• Japan-based global e-commerce leader• Mobile Virtual Operator• Transforming into Mobile Network Operator
Implement “Digital First” approach for better customer acquisition
Enable MNO launch with a disruptive approachto Japan’s digital market
Achieve powerful lifestyle-based digitalcustomer experience
Introduce entirely new lines of businessin B2C / B2B cloud services
True Digital-first Customer ExperienceSoft MVNO->MNO Transition Cloud, IoT & 5G Enablement
Digital Content Fin-Tech SDN/NFVE-commerce
KEY BENEFITS
Cloud Platform
Unified Management
Partners
Channels Customers
Products
Charging & Billing Hybrid Services & Resources
ADVANCED ANALYTICS
HealthCare
Fast customer onboarding viaany channel
Advanced loyalty points management
Interactive, dynamic video engagement
AI-driven omnichannel customer journeys
Membership-based business models
NETCRACKER SOLUTIONGOALS
COMPANY SERVICES
14© 2019 NetCracker Technology Corporation.NETCRACKER CONFIDENTIAL AND PROPRIETARY. This document contains proprietary and confidential information that may not be reproduced or disclosed to individuals that do not have a need to know. Disclose and distribute solely to those individuals that have a need to know.
Cross-Channel Digital Customer Experience O2• Market leader in the United Kingdom• Serves over 20M B2C and B2B customers• Part of international Tier-1 Telecom Group
SERVICESCOMPANY
Long time-to-market with 90 days minimumrelease window
Lack of unified view on customer interactions and customer data
Limit customer personalization capabilities
Legacy IT system environment which is scattered and costly to configure
NETCRACKER SOLUTIONCHALLENGES
AI-Driven Customer ExperienceIT Cost Optimization Quick Launch of Digital Offers
Home Broadband Home Phone FinanceMobile
KEY BENEFITS
Cloud Platform
Digital Experience Solution
Customers & Partners
Marketplace Channels
Products
Hybrid Services & Resources
Infrastructure Management
ADVANCED ANALYTICS
Business
Sales & Marketing
Charging & Billing
Unified Interactions
B2C, SOHO and SMB business support
Support for digital and traditional channels
Full prepaid – postpaid convergence
Single view on interactions and journeys
Cross channel product management
15© 2019 NetCracker Technology Corporation.
In summary – 5G demands new approach to BSS/OSS
Cloud native, real time, open, standards based
AI-driven automation within and across CSP domains and multi-cloud environment
Dynamic digital partner ecosystem enablement, B2B2X ecosystem monetization
New architecture Hyper automation Partner-enabled business models monetization