getting to grips with google adwords management

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Google AdWords Management can be the answer to reaching thousands of potential customers. Millions of people use the popular search engine every day and putting your product or service in the middle of the action is a surefire way to get discovered.

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Page 1: Getting to Grips with Google AdWords Management

SEO Hub

Page 2: Getting to Grips with Google AdWords Management

Google AdWords Management can be the answer to reaching thousands of potential customers. Millions of people

use the popular search engine every day and putting your product or service in

the middle of the action is a surefire way to get discovered.

Page 3: Getting to Grips with Google AdWords Management

Although easy to use, getting the most

mileage out of Google AdWords Management is best achieved by hiring

the services of a professional AdWords manager.

Since AdWords account management relies heavily on keywords, knowing the

right ones to choose is of paramount importance and can spell the difference

between success and failure.

Page 4: Getting to Grips with Google AdWords Management

Introducing Find Your Ideal Customers

Find Your Ideal Customers is an Australian start-up digital marketing agency that draws on

specialist skills including Adwords Management.

Its founder, Jayson Rodda, has logged over 15,000 hours of experience in Google AdWords Management and trained more than 10

professionals who have since mastered the program. It was set-up by Jayson who firmly

believes that every business can succeed online.

Page 5: Getting to Grips with Google AdWords Management

According to Jayson, the foundation of success is based on the principles of

identifying who your ideal customer is, understanding what your ideal customer

wants, and marketing more effectively than your competitors to that specific

target audience. These three steps, when implemented correctly, can be extremely

powerful in reaching the right people each and every time.

Page 6: Getting to Grips with Google AdWords Management

Getting Google AdWords to Work for You

The best way of getting to grips with Google AdWords Management is by writing compelling ad copy. Know who your audience is and set the

right tone that will grab their attention and captivate them. Mention your product’s benefits

and the problems it will solve. Find out what your competitors are saying in their ads then

determine what makes your product different. Highlight your value proposition and make sure

it is something unique.

Page 7: Getting to Grips with Google AdWords Management

Effective website communication is also vital when making a good first impression with

your prospects. It is therefore imperative that you send out the right signals showing you

understand your product and the market for whom it is intended. Ensure that you send

your AdWords campaign to the right websites and communicate to them why your proposition in the market is unique. For best

results, include components that will encourage a reaction from them, such as call

to action and request quotation forms.

Page 8: Getting to Grips with Google AdWords Management

Track Your Performance

An added bonus of Google AdWords Management is the ability to track your ad’s performance from the get go. Keep a tab on

how your customers find you through simple methods such as asking them when they

phone you, via AdWords conversion tracking, or by monitoring your AdWords

account based on recorded conversions and phone call intelligence.

Page 9: Getting to Grips with Google AdWords Management

In addition, Find Your Ideal Customers also specialises in SEO services, content

marketing, display advertising, Facebook advertising, conversion rate optimisation,

and paid search across other networks including Bing and Yahoo. When used to

supplement your Google AdWords Management campaign, the results can be

overwhelming and way beyond your wildest expectations.

Page 10: Getting to Grips with Google AdWords Management

Find Your Ideal Customers CALL: 1300-76-00-84 today.

Don’t waste any more time. Get to grips with Google AdWords

Management by phoning us.