Getting the Most From Your Networking

and How to Augment it in the Age of Social Media

George Pressler, Past President HCE ModeratorTom Dougherty, President Elect HCE Networking OverviewJohn Seroka, Member Sponsor Comm LinkedInChristina Thielst, FACHE, Board Member Other Social Media Sites

Getting the Most From Your Networking and How to Augment it in the Age of Social

Media

George Pressler, AIA, FHFI, ACHA VP, Executive Director, Institutional Planning Services for TMAD TAYLOR & GAINES

(TTG)/Planning Decision Resources

http://www.tmadtg.com/ (626) 463-2794

gpressler@ttgcorp.com

Health Care Executives of Southern California would like to thank our

Sponsors whose support allows us to provide quality educational programs to the leaders, and soon to be leaders of our

industry!

The foundation of networking is

personal relationships

Why network? Explore new career options, Find a new job, advancement, Develop your current career, Obtain referrals or sales leads, Develop informational resources that can

help you do a better job, Help others, Make new friends, Or simply to broaden your professional

horizons

This presentation will outline for you some

networking basics and how to leverage your

networking through the use of social media.

Networking is a learned skill

• We’ll start by covering the basics of networking

• Next we’ll provide an overview to your social media options – dos; don’ts, and what mistakes to avoid.

• We’ll explore the use of social media tools and how to leverage them to enhance and expand your networking activities.

What is networking?

network / nétwerk n. & v. a group of people who exchange information, contacts, and experience for professional or social purposes. (The Oxford Dictionary)

Health Care Executives of Southern California

The mission of HCE is to increase the knowledge and professional competency of its members by providing a rich variety of educational opportunities; to enhance their career growth and satisfaction by providing opportunities and stimulus for networking and sharing; and to contribute to the health industry as a whole through the development and promotion of its future leaders.

George Pressler, AIA, FHFI, ACHA VP, Executive Director, Institutional Planning Services for TMAD

TAYLOR & GAINES (TTG)/Planning Decision Resources

http://www.tmadtg.com/ (626) 463-2794

gpressler@ttgcorp.com

Getting the Most From Your Networking and How to Augment it in the Age of Social Media

Tom DoughertyExec Dir of Contracting, Downey Regional Med Center

www.DRMCI.org

(562) 904-5017Tom.Dougherty@drmci.org

Why network? Explore new career options, Find a new job, Develop your current career, Obtain referrals or sales leads, Develop informational resources that can

help you do a better job, Help others, Make new friends, Or simply to broaden your professional

horizons

Why network?

To Help Others

• Most people think networking is about benefits to one’s self.

• Take the position that you network to help others.

“I’m not comfortable talking about myself”

• The root of discomfort in network for most is: “selling yourself”• What runs through the minds of many is:

• Who am I?• What do I have to offer?• People who focus on themselves turn me off• Fear of being rejected• Fear of being ignored• Lack of self confidence

• All these thought and feeling are normal

Approach networking from theperspective of “helping others”

• Approach helps to reduce fear• The major focus:

• The other person and learning about them• Ask open ended questions

• Through the normal course of conversation will get around to you.

• Focusing on others helps with a major networking technique – LISTENING!

You may not think there is anything that you can do to help others

• Be a “connector” - when the opportunity arises:• Help connect them with someone.

• Similar interests• Similar challenges• Similar needs• Other networkers – help build the

community

When the conversations turns to you –be prepared

• 60 second synopsis:• I’m from -----• I went to school at -----• I’m working at -----; or my experience

includes -----• I’m looking for an opportunity to -----

• Build your “brand”• Areas of interest• Areas of expertise

Remember• The point of networking is -- relationship

development. • One does not develop a relationship via a

one-time encounter.• One develops relationships by repeated

encounters, interactions, and communications.

• Virtual relationships are common but to “close” on a job or sale – a face-to-face works best.

Networking takes effort• Take advantage of your HCE membership to get

involved.• Help others - share info that might help• Offer to make “warm” introductions to assist others

with networking.• Drop the people you’ve met a line; touch base; see

how they are doing; or get their thoughts• Some relationship click, some don’t – this is normal

All things being equal, people will hire, do business with or refer business to, those they know, like, and trust.

Networking is helping others & building relationships• When we give to someone, we take an

important step toward eliciting those “know, like, and trust” feelings toward us.

• This produces the natural desire to give back to you.

• They’ll want to cultivate a win/win relationship with you.

Tom DoughertyExec Dir of Contracting, Downey Regional Med Center

www.DRMCI.org

(562) 904-5017

Tom.Dougherty@drmci.org

Building Your Personal Brand with LinkedIn

John Seroka, Vice President Seroka Brand Development/Strategic Communications

Your Growth. Guaranteed.

www.Seroka.com(310) 822-8534

john@seroka.com

Think Like an Entrepreneur!

• Only security in life is your ability to perform

• Median # of yrs workers stay with employers

• Prepare for change

• Study networking

What is LinkedIn?

• Web service to find people you should connect with

• Tool to expand your network by setting up a profile akin to a resume so that people can find you

• A network of over 40.3M just in U.S.

• #1 business networking site

Demographics

• LinkedIn targets professionals from all over the world including job seekers

Finding and making connections:

• Create account: upload your contacts from email account

• Search: robust search mechanism

• Get suggestions: based on your connections; friends of friends

• Join groups: share in discussions; get introduced to others

Job searches:

• Best Practices: connect with former bosses, people who worked for you, fellow co-workers and other people who know your work

• Get endorsements

• Highlight accomplishments

• Settings: open to career opportunities

• Search for people in your region that work in the industry you are targeting

Grow your network

• Grow your network when you don’t need it: you never know when you will need it so keep your profile “alive”

• Avoid using boiler plate invite: explain clearly and honestly why you wish to connect

John Seroka, Vice President Seroka Brand Development/Strategic Communications

Your Growth. Guaranteed.

www.Seroka.com(310) 822-8534

john@seroka.com

Other Social Networking Opportunities

Christina Beach Thielst, FACHE

http://thielst.typepad.com/

(805) 967-5032

cthielst@cox.net

Manage Your Reputation• Search (Google) your name periodically• See what is available about you on the public

internet – Does it reflect the image you want to portray?

• Adjust privacy settings on your social media sites, if needed

• Remove undesirable or inappropriate content• Notify site moderators if it violates policies

Building Your Online Visibility• Engage individuals in their search for information and

knowledge• Content can be promoted with links on blog or other

social networking posts• Increases search engine rating and helps moves your

name to the first page• Add value and be respectful• Create some excitement• Have a clear plan and rules for engagement

Privacy & Confidentiality

• Exercise good judgment, no matter which media is used

• Patient Health Information • Proprietary Business Information• Confidential (Employment, Medical Staff, etc)

• Sensitive Issues and Matters

Other Social Networking Sites

• Facebook – be careful with friends & privacy settings

• Join sites to network with others who share your interests

• Leave thoughtful & relevant comments on the posts of others

Weblog (aka Blog)

• Share interesting blog posts with your LinkedIn connections

• Submit guest posts to existing blogs• Start a blog to highlight your expertise

& showcase your work• Style – reflect your brand; make it your

own

Microblogs

• Post short comments on current (140

characters)

• Tweet links to your blog posts or comments

• Re-tweet the posts of those you follow• Acknowledge retweets & mentions• Monitor posts on keywords

Wiki• Read, edit and search content posted

by others & add new content• Wikipedia• AskDrWiki and MedPedia• Ideal for collaborative projects

Where to connect with ACHE/HCE

• HCE’s Linked In Group: HCESoCal• HCE’s Sub Group: BOG exam• ACHE’s Linked In Group: American College of

Healthcare Executives• HCE’s Twitter: @HCESoCal• ACHE’s Twitter: @ACHECongress• ACHE’s Facebook: ACHE Congress on

Healthcare Leadership

ACHE Social Media Resources

1. ACHE Social Media Networking Resources

2. Social Media in Healthcare: Connect Communicate Collaborate Health Administration Press and Amazon.com

3. Online Book Companion Best practices & Links

4. Connect, Communicate, Collaborate: Exploring New Media Self-Study Course (6 Cat I Credit Hours)

5. Frontier in Healthcare Management - Social Media Issue (Winter 2011)

Christina Beach Thielst, FACHE

http://thielst.typepad.com/

(805) 967-5032

cthielst@cox.net

Questions

Getting the Most From Your Networking in the Age of Social Media

Thank You

Christina Beach Thielst, FACHE

Tom DoughertyGeorge Pressler, AIA

John Seroka