social networking getting started on twitter

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Social Media in Business Getting Started on Twitter

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Third part of a five part series of presentations introducing businesses, in particular entrpreneurs and owner managers, to networking online using Twitter, Facebook and LinkedIn.

TRANSCRIPT

Page 1: Social Networking Getting Started on Twitter

Social Media in Business

Getting Started on Twitter

Page 2: Social Networking Getting Started on Twitter

TWITTER

Page 3: Social Networking Getting Started on Twitter

www.twitter.com

Page 4: Social Networking Getting Started on Twitter

Registering your Account

Page 5: Social Networking Getting Started on Twitter

Choosing your Name

Page 6: Social Networking Getting Started on Twitter

Security!

Page 7: Social Networking Getting Started on Twitter

Follow Someone

Page 8: Social Networking Getting Started on Twitter

Find Friends

Page 9: Social Networking Getting Started on Twitter

Search for People/Businesses

Page 10: Social Networking Getting Started on Twitter

Your (Basic) Home Page

Page 11: Social Networking Getting Started on Twitter

Confirming your Account

Page 12: Social Networking Getting Started on Twitter

Completing your Biography

Page 13: Social Networking Getting Started on Twitter

Security Again

Page 14: Social Networking Getting Started on Twitter

Branding on Twitter

Page 15: Social Networking Getting Started on Twitter

Profile Picture

Page 16: Social Networking Getting Started on Twitter

New & Improved Homepage

Page 17: Social Networking Getting Started on Twitter

Even More Branding

Page 18: Social Networking Getting Started on Twitter

Cool Backgrounds

Page 19: Social Networking Getting Started on Twitter

Selecting Background Image

Page 20: Social Networking Getting Started on Twitter

Oops.... Broke it!!

Page 21: Social Networking Getting Started on Twitter

There we are! Much Better.

Page 22: Social Networking Getting Started on Twitter

Let’s Start Following

Page 23: Social Networking Getting Started on Twitter

Click to Follow

Page 24: Social Networking Getting Started on Twitter

Homepage with Followers

Page 25: Social Networking Getting Started on Twitter

Follower’s Feeds

Page 26: Social Networking Getting Started on Twitter

How does it work?

• Twitter lets you write and read messages of up to 140 characters, or the very length of this sentence, including all punctuation and spaces.

• The messages (also known as tweets) are public, and you decide which accounts you want to receive messages from

• Twitter works equally well from your desktop or mobile phone

Page 27: Social Networking Getting Started on Twitter

Key terms…

• To follow somebody is to subscribe to their messages

• A tweet is an individual message• A DM or direct message is a private message on

Twitter• RT or retweet is to repost a valuable message from

somebody else on Twitter and give them credit• Trending topics are the most-discussed terms on

Twitter at any given moment

Page 28: Social Networking Getting Started on Twitter

…and some special lingo

• @username is a public message to or about an individual on Twitter

• A hashtag—the # symbol followed by a term and included in tweets—is a way of categorizing all the posts on a topic

• Shortened URLs. To fit links into the short messages, Twitter shrinks some URLs down automatically

Page 29: Social Networking Getting Started on Twitter

Recommendations

• Leverage the real-time nature of Twitter• Ask questions, float ideas, solicit feedback – and

expect fast feedback most of the time• If you’ve launched a product, new store or new

campaign, search Twitter for comments• Respond to customer service issues quickly• Engage in discussion on a tricky public issue your

company is dealing with

Page 30: Social Networking Getting Started on Twitter

Success Stories• Twitter users follow Dell Outlet for exclusive

deals on electronics—and have driven more than $3M in sales through Twitter

• Ice cream eaters in New York give local chain Tasti-D-Lite marketing feedback via Twitter—and sometimes get surprise dessert deliveries

• Coffee drinkers in Houston choose CoffeeGroundz for the personal relationships they’ve built on Twitter—and the shop’s Twitter-based ordering