getting started with social media monitoring - celia pronto
TRANSCRIPT
Getting started with Social Media
An STA Travel Case Study
Célia Pronto – Marketing Director 17th November 2009
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What we’ll talk about today
• Getting internal buy-in
• How we developed our strategy
• Defining success
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Where we started – getting internal buy in
Refocussing our thinking
RetailEmail
Social media / PR
Partners
Campaigns
Blogsbebo
RSS
Mobile
Guerrilla
Sponsorship
Widgets
STAtravelbuzz
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Tips for Success
• Know in advance what you want to measure
• Ensure consistent reporting and tracking
• Integrate into your business metrics and reports
•Refine initial measurement criteria as you learn
