getting started with business social networking
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Getting Started with Internal Social Networking (cc) Lee Bryant, Headshift, December 2008
international social software consulting & development group who apply emerging tools and ideas to thereal-world needs of organisations:
consulting & engagementprototyping and experimentationdevelopment and integration
On the outisde, Web 2.0 brought a
Cambrian explosion of innovation.
Emerging tools are subject to
such rapid, large scale feedback
that they evolve very quickly
Similarly, we are now seeing the
consumerisation of enterprise IT,
which has the potential to rescue
people trapped in a world of
1990’s tools based on
management theory from 1911
modern corporations bear the imprint
of various stages of development
Weberian bureaucracy Industrial Revolution Taylorism
enterprise IT has adopted very old
organsational models and metaphors
Control is expensive; trust is cheaper
Control is expensive; trust is cheaper
From managing ‘content’ to
supporting knowledge flows
KM = Capture, Manage, Store, Deliver
But : most important content is people
E2.0 = Feeds, flow and fluid navigation
Focus on the individual, not the firm
People are, on the whole, not evil
We can use people power to organise
information and negotiate meaning
Sharing mediated by Social Networks
Creating signals of relevance, tags, trails
(cc) http://www.flickr.com/photos/yuan2003/403643949/
social networks + weak ties = an
organisational immune system
where to begin?
Basic feature set quite simple:! Adaptive personal profiles! Ability to manage contacts! Status and presence updates! Social bookmarking / sharing
Lightweight Social Interface
IT
Clients
Firm
Markets
Wiki
RSS
Blogs
Vodcasts
Personalised Start Page
Tagging
Podcasts
Try to add value to existing IT systems
Sui
Collaborating
Sui
Writing
Sui
Reading
Some tools for biz social networking
Sui
All-in-one
Sui
Sharing
Sui
Messaging
Social reading and writing
Social Search & Expertise location
Social networking for collaboration
anyone can leave you a message! just like Facebook
My Network: people i know in my firm
My Network: people I know client-sideOwnership of public profile
Social networking with key clients
Universal messaging (Internal Twitter)
Harness attention / network metadata
adoption strategies
Have a grown up ‘risk’ conversation
Have a grown up ‘risk’ conversation
http://dilbert.com/comics/dilbert/archive/dilbert-20071116.html
Start with your existing directories
Creating flow: email to RSS transitions
Creating flow: email to RSS transitions
Evolving role of the Info Professional
focus on clear business use cases...
This is not just a new market for tools -
people need ‘situated’ solutions
Vital to address ‘in the flow’ use cases
It is not just about software,
although the market for that is big...
The customer is the person,
not the IT department
Getting
Started with
Internal Social
Networking
Lee Bryant
image creditsFlickr Photo Download: rows and rows
Flickr Photo Download: IBM System 360
Brian Boulos
Mark Jones
Victoria Peckham
FreeWine
antmoose
Violator3
Dplanet::
Pizzler
Edkohler
Rod Boothby
Jessica Wittebort
Lee Bryant
UsDesign
attribution 2.0 generic
more infowww.headshift.com
www.slideshare.net/leebryant