getting messages to the masses

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Messages to the Masses Engaging gay men in social situations Gavin Prendergast

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Gavin Prendergast (ACON) outlines a campaign which aimed to reduce rates of HIV and STIs among gay men using innovative strategies and emerging technology. This presentation was given at the AFAO HIV Educators' Conference 2008.

TRANSCRIPT

Page 1: Getting Messages To The Masses

Messages to the Masses

Engaging gay men in social situations

Gavin Prendergast

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bars, sex venues, parties

• NSW has approximately 15 licenced gay bars

• 15 SOPVs • 8 major parties a year• And lots of smaller boutique parties

Page 3: Getting Messages To The Masses

Strategic plan

• 2006 -2009 • Reduce the rates of HIV and STIs among gay men

and MSM• Develop new and innovative ways of delivering our

messages• Use emerging technologies to increase our reach

and getting our messages into more locations.

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How do we do this?

• Relationship building with community groups, venue owners, party promoters and sex on premises

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Community Groups.

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Licenced venues

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• Pic of flat screens

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What’s next for venues?

• Licenced Venue COP.

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SOPVs

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What’s next for SOPVs?

• Electronic promotion of the COP

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Parties

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What's new for parties

• Volunteer event teams to attend smaller parties (postering/safe packs)

• Calendar of parties and events

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To conclude….

• We have the potential to reach a greater number of scene attached community members and increase the number of safe sex interventions through this work

• Relationship building• Cross organisational work• Community development