getting event attendees hooked
DESCRIPTION
A simple set of tips to help transition attendees of your current event, tradeshow, conference or convention to the NEXT one.TRANSCRIPT
{from one event site to the next}
Ge2ing A2endees Hooked
Price Media Consulting, Inc. h2p://www.price-‐‑media.com
Make their trip report easy (justify and reinforce now) Make it easily sharable (advocates need smart tools) Make the offer easy (renew existing, engage NN)
Price Media Consulting, Inc. h2p://www.price-‐‑media.com
How? • Fill the next site with today’s content
• Promote the slide content, not the site
• Feature resulting blog posts on your site
• Keep the CTA prominent and relevant
Price Media Consulting, Inc. h2p://www.price-‐‑media.com
The steps: Make this year’s audience aware of this socially sharable slide content, which is…
Price Media Consulting, Inc. h2p://www.price-‐‑media.com
Embedded in the home page of the
subsequent event’s site then incorporate…
Price Media Consulting, Inc. h2p://www.price-‐‑media.com
Your beautiful, omnipresent retention-‐‑
based call to action for registration so when…
Price Media Consulting, Inc. h2p://www.price-‐‑media.com
Your biggest advocates view, share, and
comment on the slide content because you…
Price Media Consulting, Inc. h2p://www.price-‐‑media.com
Made it super-‐‑easy for them to impress
peers, partners, friends and connections who are now…
Price Media Consulting, Inc. h2p://www.price-‐‑media.com
Your ideal net new a2endee prospects,
warmed up by the advocate’s endorsing social proof which includes…
Price Media Consulting, Inc. h2p://www.price-‐‑media.com
The omnipresent call to action for
registration and your opt-‐‑in boxes which is amplified again…
Price Media Consulting, Inc. h2p://www.price-‐‑media.com
As your easily-‐‑shared content is liked,
blogged, tweeted and used as a linkedin post in the advocate’s circle and the big bonus is…
Price Media Consulting, Inc. h2p://www.price-‐‑media.com
Slideshare performs their SEO magic
So each presentation adds another piece of fresh, contextually, keyword-‐‑rich top-‐‑ranked search content which of course…
Price Media Consulting, Inc. h2p://www.price-‐‑media.com
Drives NN awareness
Gets viewed and followed by others Buries competitive event’s rankings and most importantly…
Price Media Consulting, Inc. h2p://www.price-‐‑media.com
Makes you a genius
Price Media Consulting, Inc. h2p://www.price-‐‑media.com
btw –we’ve got a few thousand of these
low-‐‑effort, high reward nuggets to share …perhaps we should chat? www.price-‐‑media.com
Price Media Consulting, Inc. h2p://www.price-‐‑media.com