Getting Developers hooked on your API

@nico_g

Nicolas Garnierself-taught developer

@nico_g

@nico_g

Developer Evangelist

@nico_g

What my friends think I do What my mom thinks I do What society thinks I do

What my boss thinks I do What I think I do What I actually do

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Developer Evangelist

@nico_g

Connect with devs and help them make the most of Mailjet APIs

Share knowledge at conferences, meetups & hackathons

Design and provide sample code for developers to make their use of the API easy

work on fun projects to show that you can do more with Mailjet than sending basic emails

@nico_g

~15,000 APIs(ProgrammableWeb)

Developer Experience matters

But what is it?

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Developer Experience matters

Journey to developer Adoption

@nico_g

@nico_g

Developer Experience

code application

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code application

Developer Experience

UX

@nico_g

code application

Developer Experience

DX

@nico_g

API designers != end users

API

What devs expect

@nico_gBeginner Expert

How does it work?

Performance design

PerformanceMany languages

API reference

CommunitySimplicty

Quickstart

Support

Wow effect Examples

@nico_g

timed

ifficulty

supportdev

Bad DX

Possible solution

@nico_gDeveloper Evangelists

SupportPublic doc

Community

Developers

SEO

Where to start?

@nico_g

Dev focused web page

API reference

Examples

Languages and libraries

Easy navigation

Getting started

API Monitoring

Possibility to contribute

First impression matters

@nico_g

Documentation

READING DOCS

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LOL

⌘C + ⌘V@nico_g

PRAG-MA-TISM

@nico_g

Don’t forget anyone

Code snippets

@nico_g

Don’t forget anyone

Code snippets User guides

@nico_g

@nico_g

Don’t forget anyone

Code snippets User guides Sample app

@nico_g

Don’t reinvent the wheel

apiary

readme.io

slate

Don’t reinvent the wheel

while (true) {repeat();

}

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@nico_g

{ }

js-doc.md php-doc.md go-doc.md

</>

metadata

code generator

templates

@nico_g

{

"description" : "This call sends an email.",

"resource" : "send",

"action" : "POST",

"args" : [

…}

@nico_g

{{#filtersExist}}$filters = [{{#filters}} '{{name}}' => '{{value}}'{{#comma}},{{/comma}}{{/filters}}];{{/filtersExists}}

{{#argumentsExist}}$body = {{{body}}};{{/argumentsExist}}

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{ "Count": 1, "Data": [ { {{#args}} "{{name}}":"{{value}}"{{#comma}},{{/comma}} {{/args}} } ], "Total": 1}

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@nico_g

Paw-some!

@nico_g

@nico_g

@nico_g

Thanks.