getjar presentation at momo mumbai
DESCRIPTION
GetJar presentation at Mobile Monday Mumbai event on May 30, 2011TRANSCRIPT
1 GetJar Confidential1 GetJar Confidential
App Distribution and MonetizationMade Easy
2 GetJar Confidential2 GetJar Confidential
Apps Are Universal
*Juniper research Q4’10**GetJar consumer poll of 2,500 consumers in Q1’11
Over8B Apps
wereDownloaded
in 2010
GlobalIndustry
Worth over$30B
by 2015*
56%of UsersAre Male
LargestAge
Demo is25-34 Year
Olds
75% Believethe Apps
Quality Makesa Trustworthy
Brand**
87% haveDownloadedan App withAds in it**
3 GetJar Confidential
GetJar Origin
• 2000: Vilnius, Lithuania. Ilja Laurs, a university student, starts a games development business, Midas Baltics
• 2004: GetJar.com launches as an app beta-testing site
• 2005: Testing community grows into consumer community
• 2006: Top apps receive millions of downloads
• 2007: Developers offer to advertise. GetJar launches Pay-Per-Download, an auction model for downloads
• Summer 2007: GetJar is profitable. Accel Partners invests
• March 2009: GetJar Headquarters moves to San Mateo, CA
• September 2010: GetJar employs 50 people
• February 2011: GetJar raises C Round $25m from Tiger Global Mgt.
• Recently: GetJar Launches Facebook Integration, Exclusive Distribution for Angry Birds, Zynga, etc.
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4 GetJar Confidential4 GetJar Confidential
Worldwide Reach Distribution
25 Million Unique Users in Over 190 Countries
MoreCOUNTRIES
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Partner Reach to 75m Users Ads
App Store and Search
+75MUnique Users
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Reach On Any Phone Distribution
2,500 Different Phones Supported
MoreHANDSETS
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Our Clients…
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GetJar Scale# Top Countries for Downloads
1 India
2 Indonesia
3 USA
4 UK
5 Bangladesh
6 Philippines
7 Egypt
8 South Africa
9 Pakistan
10 Saudi Arabia
For the typical app covering Android, Blackberry, Java, and Symbian with apps and/or Mobile Site Shortcuts, GetJar can deliver 30,000 - 400,000 downloads/month in India or up to 1.2 million downloads worldwide at an average cost of US$0.05 – $0.40/download. This is in addition to whatever organic downloads occur for free.
# Example Top Apps
Historical Downloads
1 Facebook 112 million
2 eBuddy 86 million
3 Opera Mini 54 million
4 Nimbuzz 61 million
5 Google 20 million
6 Google Maps 18 million
7 Yahoo Mobile 15 million
8 UC Browser 12 million
9 Snaptu 10 million
10 Rocketalk 8 million
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GetJar Operational Model
• Developers keep 100% of the money from apps downloaded on GetJar. We take no revenue share
• Anyone can upload an app for free and receive organic downloads for free.
• If you want more downloads, use GetJar Pay Per Download to acquire them
• All apps (except iPhone) are hosted on GetJar; this includes Android apps.
• We host the apps in order to provide good analytics, better conversion, and lower Cost Per Acquisition
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Keys to Successful Distribution
• Work with many distribution partners. Don’t be lazy
• Use your own traffic and resources
• Cover all phones with a mobile site and then build apps for the platforms that are best for you
– Scale is crucial– Apps are transmitted virally
• Cover all regions
• If you are executing transactions, don’t tie yourself to one billing system. In app billing is more work, but it is always better than app store billing (if you can get away with it)
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What Is Your Definition of Monetization?
• Selling the app itself
• Selling virtual goods within the app
• Search referrals from the app
• Ads from an ad network in the app
• Extending your web transactions into the app
• Extending your brand image into the app
• Logistical or cost savings from the app
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GetJar Distribution & Monetization Tools
• Free organic downloads
• Free Mobile Site Shortcut and App hosting for complete phone coverage
• Free App it! service
• Performance advertising tools
• Social integration
• Analytics
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Mobile Site Shortcut: Reach All Phones
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1. URL submitted to GetJar 2. Mobile Site Shortcut (app) is created and added to GetJar
3. User downloads MSS to phone
m.facebook.com
4. User receives MSS on phone and MSS opens browser and goes to designated URL
m.facebook.com
m.facebook.com
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Mobile Site Shortcut: Zynga
• Mafia Wars and Zynga Poker launched in Dec 2010
• Integrated marketing campaign including:
– Press– CPM mobile campaigns– Online cross promotion– Email blasts– Social media (Twitter / FB)– Feature placement on GetJar
• Results:– Mafia Wars 900,000 dl’s in 6 weeks– Zynga Poker 100,000 (Android only)
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getjar.com/photobucket-mobile
App It! URL Converts Traffic to Downloads
• Every app uploaded to GetJar receives a free App it! URL
• Any phone accessing the URL is offered the correct version of the app or Mobile Site Shortcut for that particular phone
• Use App it! in social media, SMS campaigns, web links, or any other media
• URL structure: getjar.com/appname
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Performance Ads Deliver Users, Not Clicks
GetJar Pay Per Download (PPD)
• What It Is:
– In-store ads on GetJar.com
– Allows you to bid for premium placement
– Geo target your bid to getthe users you want
• Reach: Target customers bycountry, platform, phone or carrier
• Location: GetJar’s mobile site,web site and partner channels
• Pricing: Acquire downloads for whatever bid price you elect
Your Ad Here
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Series1 -
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
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PPD campaig
n
Month 1 Month 2 Month 3 Month 4 Month 5
Success Stories: Google
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Success Stories: Mig33
• Mobile & Web community service
• Chat, IM, SMS, Intl calls, Games, Avatars
• 47M+ users (Most in India & SE Asia)
• Cross platform• Monetizes premium
services• Mig33 credits / merchant
distribution
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Success Stories: Yahoo
• Needed broad reach throughout Asia• Needed mobile users to adopt Yahoo mobile
site, since native apps did not cover all phones• Solution
– GetJar Mobile Site Shortcut– App it!– GetJar Pay Per Download
• Results: millions of users acquired
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Success Stories: Rocketalk
• Focus on India• Major mobile social network and messaging
app on feature phones and smartphones• Needed elaborate mapping of java, symbian,
blackberry apps to mobile devices• Solution
– GetJar Mobile Site Shortcut– App it!– GetJar Pay Per Download
• Results: millions of users acquired
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Social Integration with Facebook
How We Do It?• Consumers login to GetJar
using Facebook Connect™• Apps downloaded are
“Shared” in their “News Feed”on Facebook
• Consumers can see friends’ activity and the apps they’ve downloaded
• They can also see the most popular apps as well as“Likes” and “Dislikes”
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Analytics
• Analyze downloadsover time
• Measure downloads byplatform, version, phone,country or carrier
• Review your GetJarcampaigns to optimizeperformance
• Compare your performanceto GetJar overall
• Check out device trendsto spot opportunities
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Bill ScottSVP Sales & Business Development
+1-650-288-3225