"Магазин приложений getjar: дистрибуция и...
DESCRIPTION
Конференция White Nights: Mobile Games Conference (http://wncong.com)TRANSCRIPT
![Page 1: "Магазин приложений GetJar: дистрибуция и монетизация", James Mooney, Sales and Business Development Director, GetJar](https://reader035.vdocuments.us/reader035/viewer/2022070303/54908878b47959ae028b47c8/html5/thumbnails/1.jpg)
App Distribution
and Monetization
![Page 2: "Магазин приложений GetJar: дистрибуция и монетизация", James Mooney, Sales and Business Development Director, GetJar](https://reader035.vdocuments.us/reader035/viewer/2022070303/54908878b47959ae028b47c8/html5/thumbnails/2.jpg)
Discovery
![Page 3: "Магазин приложений GetJar: дистрибуция и монетизация", James Mooney, Sales and Business Development Director, GetJar](https://reader035.vdocuments.us/reader035/viewer/2022070303/54908878b47959ae028b47c8/html5/thumbnails/3.jpg)
Monetization
![Page 4: "Магазин приложений GetJar: дистрибуция и монетизация", James Mooney, Sales and Business Development Director, GetJar](https://reader035.vdocuments.us/reader035/viewer/2022070303/54908878b47959ae028b47c8/html5/thumbnails/4.jpg)
Worlds Largest Independent App Store
ACQUIRE ENGAGE MONETIZE
![Page 5: "Магазин приложений GetJar: дистрибуция и монетизация", James Mooney, Sales and Business Development Director, GetJar](https://reader035.vdocuments.us/reader035/viewer/2022070303/54908878b47959ae028b47c8/html5/thumbnails/5.jpg)
Developer
App store
User
Approval
5
30% tax
Application
App revenue
$
App Store Economy: Closed / Retail Model
![Page 6: "Магазин приложений GetJar: дистрибуция и монетизация", James Mooney, Sales and Business Development Director, GetJar](https://reader035.vdocuments.us/reader035/viewer/2022070303/54908878b47959ae028b47c8/html5/thumbnails/6.jpg)
App Store Economy: Open / Ad Supported Model
Developer
GetJar
User
Carrier/OEM Partner
Stores
6
Marketing
$
Legal/Safety check
Application
App revenue
$ Fee
![Page 7: "Магазин приложений GetJar: дистрибуция и монетизация", James Mooney, Sales and Business Development Director, GetJar](https://reader035.vdocuments.us/reader035/viewer/2022070303/54908878b47959ae028b47c8/html5/thumbnails/7.jpg)
Loyalty and Rewards: For every user, everywhere
GetJar Confidential 7
GetJar App Sponsored App Any App
100GOLD
30GOLD
5GOLD
![Page 8: "Магазин приложений GetJar: дистрибуция и монетизация", James Mooney, Sales and Business Development Director, GetJar](https://reader035.vdocuments.us/reader035/viewer/2022070303/54908878b47959ae028b47c8/html5/thumbnails/8.jpg)
Addressing Android Monetization Issues
Google Checkout
½ a User Completes Transaction
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GetJar Confidential
YourApp Rewards
SDK
GetJar Gold
Advertisers
.
9
Monetize through Virtual Currency
• Integrate Virtual Currency as alternative payment vehicle to Google Checkout (Rewards SDK) for IAP
• ‘Pay with Cash’ or ‘Pay with GetJar Gold’
• Redeem Gold earned on GetJar or earn within your App
• Exchange Gold Coins for Cash with GetJar
![Page 10: "Магазин приложений GetJar: дистрибуция и монетизация", James Mooney, Sales and Business Development Director, GetJar](https://reader035.vdocuments.us/reader035/viewer/2022070303/54908878b47959ae028b47c8/html5/thumbnails/10.jpg)
Example: Wiki Encyclopedia
![Page 11: "Магазин приложений GetJar: дистрибуция и монетизация", James Mooney, Sales and Business Development Director, GetJar](https://reader035.vdocuments.us/reader035/viewer/2022070303/54908878b47959ae028b47c8/html5/thumbnails/11.jpg)
Example: Hungry Sharks
![Page 12: "Магазин приложений GetJar: дистрибуция и монетизация", James Mooney, Sales and Business Development Director, GetJar](https://reader035.vdocuments.us/reader035/viewer/2022070303/54908878b47959ae028b47c8/html5/thumbnails/12.jpg)
Conclusion
DeveloperConvert more consumers to paying users through alternate payment
vehicle, monetise the 95% of untapped potential
Consumer Access premium content and In App Purchases by exhibiting loyalty and
Installing interesting Apps, all without parting with Cash
AdvertiserIncrease discoverability, reach new Audiences and drive high quality
installs