GET THE MOST OUT OF YOUR ATTORNEY BIOS

A Webinar By PaperStreet

Allison Gagliardi

Content Editor

IN THIS WEBINAR YOU WILL LEARN:

• Types of information to share

• Making bios user-friendly / unique

• Different approaches for presenting the information

• Style and formatting basics

WHY ARE BIOS IMPORTANT?

• Traffic: Everyone loves a picture

– One of the most visited pages

– Face to the Name

• Formulates a First Impression

– About the work environment

– About the type of people who work there

TRY SOME OF THESE CATEGORIES• Contact Information• Text Biography• Education• Practice Areas• Professional/Trade Affiliations• Bar Admissions• Honors/Awards• Publications• Representative Cases• Speaking Engagements• Social Media• Career Highlights• Community Involvement

• Languages• Military Experience• Certifications• Hobbies/Interests• Quotes• Recent Blog Posts (a feed)• Case Studies• Presentations• Podcasts/Webinars• Client Testimonials• Videos• Photo Galleries• Personal Information

AT THE MINUMUM INCLUDE THESE

• Contact Information• Text Biography• Education• Practice Areas• Professional/Trade Affiliations• Bar Admissions• Honors/Awards• Publications• Representative Cases• Speaking Engagements• Social Media• Career Highlights• Community Involvement

• Languages• Military Experience• Certifications• Hobbies/Interests• Quotes• Recent Blog Posts (a feed)• Case Studies• Presentations• Podcasts/Webinars• Client Testimonials• Videos• Photo Galleries• Personal Information

APPROACHES TO CONSIDER

• Formal

• Personal

• Modern

• Straightforward

ABOUT MICROSITES

• A small, highly customizable website for each attorney

• Pages designated for the content

• You can create a page for virtually any information

• How do you want to refer to the attorney on second reference?

• Mr. Boyd, Attorney Boyd, Pete (first name)

• What order do you want the attorneys to appear in?

• Alphabetical, rank

• Who will you feature on the website and to what extent?

• Consider that everyone may not all have similar credentials

• What kind of contact information do you want to share?

• Phone number (main or extensions), fax number, email

• In what order will the categories appear?

• Is SEO important?

BEFORE YOU START ASK …

• Middle initials: Include?

• Phone/fax numbers: • 954-523-2181

• (954) 523-2181

• 954.523.2181

• Titles: Partner, Named Partner, Of Counsel, Associate, Attorney, Associate Attorney, Paralegal, Administrative Assistant

STYLE & FORMATTING

• Email: Linking or spelling out?

– E-mail, Email, Send a Message, Contact Angela

• Practice Areas: They should match the exact name of your practice areas that are listed on the site and then hyperlink them to those practice area pages.

• Representative Cases: Will you include the case name? Will you name the parties involved in the case? Consider having a word count – these should be brief.

• Office Location: Include the state?

• Bio body: Don’t repeat the same information that can be found in the bullets below.

• Education:

• University of Florida, J.D., 2012

• University of Florida, Juris Doctor, 2012

• University of Florida Juris Doctorate, 2012

• University of Florida, Bachelor of Arts in English, 2012

• University of Florida, B.A. in English, 2012

• Other Considerations:

• Colons after the headers – just be consistent

• Periods after bullets

– Attorney Questionnaire

– Attorney Bio Template

– Biography Examples – PaperStreet Pinterest

– PaperStreet Blog - Content

Resources: Start Gathering Information Today!